Connecting

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marketing effectiveness

driving profitable growth

We help marketing leaders and their teams build a deep understanding of effectiveness and its measures, to build a culture of effectiveness and improve decision making to drive profitable growth.

We help them concretely demonstrate their effectiveness at driving sales, profit and growth, to ensure that their value is understood by the businesses and their influence increased in the board room.

Some of the themes we can help with include:
  • Building a culture of effectiveness
  • Organisational design & marketing capability to deliver effectiveness
  • Team effectiveness & ways of working
  • Understanding the right measures and metrics for your brand & business
  • Strategic planning, brand and marketing strategy
  • Advertising effectiveness & training
  • Econometric modelling
  • Getting the best out of your agencies
Alternatives marketing effectiveness consultancy & in-house training division is headed up by Paul Dervan. 

Contact Paul at pdervan@alternatives.ie 

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