News

Aidan Coughlan is no stranger to risk. In a career spanning more than a decade he has worn the hats of marketeer, journalist, head of digital and group editor. Aidan has been an early adopter of digital technologies throughout and has been a key player in building the success of Ireland’s prominent online publishers. However, it was a desire to mix his journalistic experienc...

Without even realising it, hiring managers can often fall prey to unconscious bias. We gravitate towards the people we can relate to, we admire the skill sets we desire and we connect with those who express the same interests, thoughts and viewpoints. While it’s a great way to make friends, it’s not a great way to build a diverse workforce or foster a creative and positively...

“I had a permanent opportunity and an interim opportunity and I took the interim opportunity.” It’s a rare and magical thing when a brand becomes synonymous with a country – but think of Ireland and your mind will likely wander to Jameson, Dairygold and Avonmore. These are just some of the brands that have achieved this very special place in the national psyche – and they’re...

There is no blueprint for a successful marketing campaign. What works for one campaign might not gain any traction for another. The challenge for marketers is to study, analyse and understand why something worked and try to replicate that success with new trends, technologies and creatives. It’s a skill that Dervila McGarry has refined through years of working with high prof...

Carmel O’Boyle: 'Growth Is Key At LogMeIn – And Flexible Talent Helps Us Scale The Business Quickly' ‘It was really the need to grow and scale quickly that made Alternatives so appealing’ Regardless of the size of your business, expanding into new markets will always present unique challenges. Carmel O’Boyle, Senior Director of International Marketing for LogMeIn, is no stra...

"I Do Feel Like I’m Living The Dream’: How Paula Thomas Built An Incredible Career On Flexible Contracts" Flexible working is about just that - flexibility. And where there’s flexibility there’s freedom, autonomy and ownership. But those things don’t come easy; for freedom there must be trust, for autonomy there must be responsibility and for ownership there must be discipli...

Flexible access to talent for growth The way people want to work is changing and some of the most talented professionals are choosing to work in the gig economy, for flexibility, accelerated learning, great projects and better life balance. Agility and flexibility are also key to business success, and so, in the war for great talent, an alternative way of accessing great tal...

The market for talent has remained dynamic, in spite of uncertainty over Brexit and a 31st October deadline. FMCG & Drinks sectors are displaying a great deal more caution, and are relatively quiet vs the market, where sectors such as tech, education and professional services are busier than ever. Financial services, retail and utilities remain busy too. In larger companies ...

There are 8 key levers of sustainable and profitable topline growth. Multi-disciplinary, ever evolving marketing functions are at the heart of this, as are other customer and market focused functions. 1. A start point of deep data, research & customer insight 2. Strategies & innovation that put the customer at the heart of the business 3. Powerful brands, products and servic...

​​ Paul Dervan is joining Alternatives as Head of Marketing Effectiveness.​​ Paul will be leading Alternatives effectiveness consultancy & training arm, working with marketing leaders and their teams to build a deep understanding of effectiveness and its measures, to build a culture of effectiveness and improve decision making to drive profitable growth. We will help markete...