At Alternatives we share our market insight and expertise, so you can keep abreast of what’s happening in the rapidly evolving world of marketing, digital, data and customer talent. And we share advice from our team on how you can alter your career trajectory.
Using AI in Job Applications: Smart Support or Risky Shortcut?
In today’s competitive job market, many marketing job seekers are turning to AI tools to streamline and strengthen their applications. From polishing their CVs to generating cover letters, tools ...
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The Return to Office – What Irish Organisations Need to Know in 2025
IntroductionAs global headlines focus on companies mandating a return to the office, Irish based orgnisations are taking more of a balanced approach. Hybrid-first models, evolving legislation, a...
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Celebrating the Best in Irish Marketing at the 2025 MII AIM Awards
Celebrating the Best in Irish Marketing at the 2025 MII AIM AwardsBy Eimear WalshThe annual MII AIM Awards are a standout event in the Irish marketing calendar, and this year’s ceremony once ag...
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The Alternatives Marketing Workforce Report 2025: Key Trends Shaping the Industry
In partnership with the Marketing Institute of Ireland, our latest Marketing Workforce Report 2025 provides a comprehensive overview of the evolving landscape of compensation, skills, and workpla...
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Mentoring and Coaching
The Power of Mentoring and Executive Coaching: Essential Benefits for Marketing ProfessionalsIn a competitive and ever-evolving field like marketing, the guidance of a mentor or executive coach...
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Career Guidance and Support
Why Partnering with a Specialist Recruitment Agency Can Elevate Your Career Transition Changing jobs is a major step, one that can shape your career. While navigating the job market alone can feel...
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Marketing the Marketer
Working in marketing, you’ve probably focused on building your company’s brand, doing a competitive analysis as well as looking at what the business can be doing to promote and enhance itself. But...
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Tips For Successful Salary Negotiation
Negotiating your salary is often intimidating, with 68% of mid to senior level marketing professionals consistently engaging in this pivotal conversation, and over 32% avoiding it entirely. Stag...
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Why November Is Key For Hiring
Why November is a great time for hiring! Hiring plans for the coming year frequently top agendas in board meetings across the country in October and November. Budgets are decided, staffing requi...
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Marketing Roles With Purpose
The whole concept of work has shifted dramatically in recent years. The pandemic has brought the “work-life balance” issue to the fore once again and employers, in a drive to retain key staff ha...
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Content Creator Vs Subject Matter Expert
Content Creator Vs Subject Matter ExpertHire for Talent or Knowledge – that is the question!When it comes to marketing, content is king! As marketing recruiters, we’ve witnessed the rise in dem...
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5 Things Marketing Professionals Want In A Role
From the Great Return to the Great Resignation and now to the Great Re-evaluation, today’s workforce has gone through a major upheaval in the last two years, mostly for the better.Nowhere is this...
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Alternatives - joining the Brightwater Group
After 22 years, Alternatives is joining forces with the Brightwater Group. Alternatives will continue to operate as a standalone brand, with its own bespoke, specialist marketing and digital te...
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