News

Alternatives Business and Market update As we end 2019 and begin a new year, Bernie Keogh, Managing Director, takes a look at the talent and skill sets in demand from an Alternatives perspective. Talent in demand We have experienced significant demand for specialist talent across display, social and search digital, comms (both internal, corporate, consumer & B2B), video, con...

As we enter a new year and decade Sandra Lawler, Founder Director of Alternatives shares some of her predictions for 2020. Brexit will still be the biggest issue hanging over Irish businesses. The future trading outlook is still positive overall, but declining, and Brexit will further drive this down. Brexit will continue to take a lot of time and focus of management and wil...

Emma Kiernan, The Creator of “Wild Lights” and driver of record-breaking numbers at Dublin Zoo, wins Marketer Of The Year™ 2019 ​ Emma Kiernan from Dublin Zoo has just been nominated Marketer of the Year™ 2019. Transforming a brand from one that’s simply liked to one that’s truly loved is no mean feat. Since 2011 our winner has elevated the role of marketing within her organ...

As award sponsors since 2006, we at Alternatives are delighted to announce this year's Marketer of the Year #Moty2019 finalists. It was narrowed down from a strong field to four candidates, who are (in alphabetical order) PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. First launched by marketing.ie in 1993, Mar...

B2B marketing- a route to career success This autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior short term B2B Brand Consultant project recently and I’ve found both processes to be fascinating to work on and really show the breadth that a career in B2B Marketing has to offer. I...

The 2019 Alternatives & MII Salary, Market Insights & Sentiment Survey Brexit Impact Hits & Senior Gender Pay Gap Widens to €17,500 Double digit percentage salary increases Flexible working even more popular with Flex Generation “The reality of Brexit and its possible impact, the emergence of a hyper competitive market for talent, the dominance of digital spend, fluctuating ...

By Joan Fahey, Head of Alternatives’ Flexible Panel, Alternatives There’s much debate around the future of working but one trend that is definitely here to stay is flexible working. Flexible working, an alternative to the traditional nine to five job, covers a wide range of options, from remote working, part-time or job-sharing, to independent set-ups such as contracting or ...

Launching the Alternatives Career Trajectory Series We have collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whether ...

The Alternatives Career Trajectory Series We have collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whether you’re sim...

Are you a leading light of marketing? Have you achieved great business and brand success? If so, we'd love to hear from you! This year our criteria are a little different to previous years. Whilst we are still looking for someone who has achieved recent outstanding brand and business success, we are placing more emphasis on someone who is a career marketer, who has a proven ...