News

Career planning in a crisis On the right path? A unique time for reflection Covid 19 has been a unique and challenging experience on many levels and whether or not you have been made redundant, or you feel secure in your position, you may be at a point of introspection and reflection. For marketers, there are several compelling reasons to spend some time reflecting on your c...

Alternatives Marketing at Work Covid Pulse Survey  The second Alternatives Covid Pulse Survey was carried out between September 17th-28th 2020. It was completed by 295 people in the marketing community in Ireland, from across sector and from both small and large companies and at all career stages.  We all know that the Covid pandemic has deeply impacted businesses and attitu...

Alternatives have been proud sponsors since 2006 of the prestigious Marketer of the Year™ award, that recognises the very best of marketing talent in Ireland. The sponsorship has always been celebratory in nature, with the Marketer of the Year™ winner being recognised in front of their senior peers at an invite-only Awards lunch every November. Given the current context, whi...

The Professional and The Personal: New Alternatives Pulse Survey reveals how marketers are managing the joint impacts of Covid-19 and Working from Home The Alternatives Pulse Survey, carried out amongst 442 marketers, provides a fascinating, real-time glimpse into how the marketing community has been impacted professionally and personally by the coronavirus crisis and how th...

Alternatives is twenty! I still can’t quite believe it! A simple idea that myself and Aldagh McDonogh had 20 years ago, to create an alternative way for clients to access great marketing talent and for marketers to work in an alternative way, finally came to light on the 14th February 2000. Since then Alternatives have made so many long lasting connections. So many clients w...

Alternatives Business and Market update As we end 2019 and begin a new year, Bernie Keogh, Managing Director, takes a look at the talent and skill sets in demand from an Alternatives perspective. Talent in demand We have experienced significant demand for specialist talent across display, social and search digital, comms (both internal, corporate, consumer & B2B), video, con...

As we enter a new year and decade Sandra Lawler, Founder Director of Alternatives shares some of her predictions for 2020. Brexit will still be the biggest issue hanging over Irish businesses.  The future trading outlook is still positive overall, but declining, and Brexit will further drive this down. Brexit will continue to take a lot of time and focus of management and wi...

Emma Kiernan, The Creator of “Wild Lights” and driver of record-breaking numbers at Dublin Zoo, wins Marketer Of The Year™ 2019        ​      Emma Kiernan from Dublin Zoo has just been nominated Marketer of the Year™ 2019.  Transforming a brand from one that’s simply liked to one that’s truly loved is no mean feat. Since 2011 our winner has elevated the role of marketing wit...

As award sponsors since 2006, we at Alternatives are delighted to announce this year's Marketer of the Year #Moty2019 finalists. It was narrowed down from a strong field to four candidates, who are (in alphabetical order) PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo.  First launched by marketing.ie in 1993, Ma...

B2B marketing- a route to career success This autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior short term B2B Brand Consultant project recently and I’ve found both processes to be fascinating to work on and really show the breadth that a career in B2B Marketing has to offer. I...