News

​ Paul Dervan is joining Alternatives as Head of Marketing Effectiveness.​​ Paul will be leading Alternatives effectiveness consultancy & training arm, working with marketing leaders and their teams to build a deep understanding of effectiveness and its measures, to build a culture of effectiveness and improve decision making to drive profitable growth. We will help marketer...

BY BERNIE KEOGH, MANAGING DIRECTOR, ALTERNATIVES (www.alternatives.ie) The World of Work in the 21st century has changed utterly, presenting new opportunities and challenges in equal measure. As a result, Ireland Inc. is involved in an intensive battle to attract and retain talent. The certainties of the past (where salary and benefits were the ultimate deciding factors in a...

Priming our engines for a healthy you It’s that time of year, back at work with already a mountain of work on our desks! Generally, in January we have renewed focus, goals and aspirations, not only in a professional capacity but also personally. It is around this time of the year that we assess our health and fitness and seek to make improvements. However, the two are more e...

As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. ​ Marketing is a profession unlike any other in terms of the incredible diversity of roles and skill sets Today the role of marketing is incredibly varied and increasingly specialist with significant variations in terms of functions...

Alternatives Predictions for the Year Ahead Some thoughts for the marketing, digital and data community as we start a new year. The outlook for 2019 will clearly be dominated by Brexit It goes without saying that a no deal scenario will impact the whole of the Irish economy negatively. However, if a smoother transition is agreed, then trading conditions will continue to impr...

Irish Woman, Global President Mars, revealed as Ireland’s Ultimate Marketer Fiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an event celebrating 25 years of the Marketer of the Year™ award, which is organised by Marketing.ie and sponsored since 2006 by Alternatives. Described as a strong, enigmatic and pr...

Alternatives & The Analytics Institute carried out research amongst data science and analytics professionals in September to November 2018. Key results were presented at the annual Analytics Conference. Download the findings: I/ Salaries and key benefits Salaries for key roles, at different career levels; levels of salary increases; benefits and annual leave II/ Key motivato...

By Sandra Lawler, Founder Director, Alternatives How do you remain a relevant and valued strategic partner that helps your organisation put the customer at the centre of its business, whilst ensuring your own personal career success? Here are 10 must be’s… 1. Be the Trends Agent. Be constantly curious about your Market- the global one. The massively evolving market place, wi...

WOMEN EARNING LESS AND MISSING OUT ON BENEFITS; GIG ECONOMY THRIVING, ENGAGEMENT LEVELS DIVING AND BREXIT CASTS A SHADOW The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is just out, which provides a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, di...

Every year, since 1993, there could only be one winner. But we’re now looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ you are invited to name the person who you believe, through the use of strategy, innovation, and impactful communications, has achieved outstanding success. The person’s accomplishments ...