News

As award sponsors since 2006, we at Alternatives are delighted to announce this year's Marketer of the Year #Moty2019 finalists. It was narrowed down from a strong field to four candidates, who are (in alphabetical order) PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. First launched by marketing.ie in 1993, Mar...

B2B marketing- a route to career success This autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior short term B2B Brand Consultant project recently and I’ve found both processes to be fascinating to work on and really show the breadth that a career in B2B Marketing has to offer. I...

The 2019 Alternatives & MII Salary, Market Insights & Sentiment Survey Brexit Impact Hits & Senior Gender Pay Gap Widens to €17,500 Double digit percentage salary increases Flexible working even more popular with Flex Generation “The reality of Brexit and its possible impact, the emergence of a hyper competitive market for talent, the dominance of digital spend, fluctuating ...

By Joan Fahey, Head of Alternatives’ Flexible Panel, Alternatives There’s much debate around the future of working but one trend that is definitely here to stay is flexible working. Flexible working, an alternative to the traditional nine to five job, covers a wide range of options, from remote working, part-time or job-sharing, to independent set-ups such as contracting or ...

Launching the Alternatives Career Trajectory Series We have collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whether ...

The Alternatives Career Trajectory Series We have collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whether you’re sim...

Are you a leading light of marketing? Have you achieved great business and brand success? If so, we'd love to hear from you! This year our criteria are a little different to previous years. Whilst we are still looking for someone who has achieved recent outstanding brand and business success, we are placing more emphasis on someone who is a career marketer, who has a proven ...

Aidan Coughlan is no stranger to risk. In a career spanning more than a decade he has worn the hats of marketeer, journalist, head of digital and group editor. Aidan has been an early adopter of digital technologies throughout and has been a key player in building the success of Ireland’s prominent online publishers. However, it was a desire to mix his journalistic experienc...

Without even realising it, hiring managers can often fall prey to unconscious bias. We gravitate towards the people we can relate to, we admire the skill sets we desire and we connect with those who express the same interests, thoughts and viewpoints. While it’s a great way to make friends, it’s not a great way to build a diverse workforce or foster a creative and positively...

“I had a permanent opportunity and an interim opportunity and I took the interim opportunity.” It’s a rare and magical thing when a brand becomes synonymous with a country – but think of Ireland and your mind will likely wander to Jameson, Dairygold and Avonmore. These are just some of the brands that have achieved this very special place in the national psyche – and they’re...