News

​In today’s data-driven world, it’s hard to discern between what’s useful and what’s just noise. As marketers, we are absolutely inundated with data from every source. So how do we define useful data? And how do we turn all those numbers into something that we can action effectively?​Marketing professionals are, by our very nature, creative individuals. For the most part...

​Communications – The Cornerstone of a Marketing StrategyHere at Alternatives, we’re seeing a strong surge in the demand for communications professionals. Organisations across the public sector, technology, hospitality, manufacturing and pharmaceutical industries amongst others are all looking for experienced communications professionals who can get their message across...

​We take social media so much for granted now, it’s hard to believe that it’s only been a little over 20 years since one of the first true social media channels (SixDegrees.com) was launched in 1997. Since then, the number of social media channels has exploded exponentially and no business or brand manager would consider a marketing strategy that would not include these ...

​The whole concept of work has shifted dramatically in recent years. The pandemic has brought the “work-life balance” issue to the fore once again and employers, in a drive to retain key staff have in the most part, continued to offer a hybrid working model. However, it’s not just the hybrid/remote working aspect of their job that is a concern to employees. Research has...

Content Creator Vs Subject Matter ExpertHire for Talent or Knowledge – that is the question!​​When it comes to marketing, content is king! As marketing recruiters, we’ve witnessed the rise in demand for content creators and we hear this refrain all the time. Our clients are justifiably eager to recruit someone who can hit the ground running to deliver key messages, bot...

​From the Great Return to the Great Resignation and now to the Great Re-evaluation, today’s workforce has gone through a major upheaval in the last two years, mostly for the better.Nowhere is this more truly reflected than in the marketing profession. Heavily involved in the digital transformation of businesses, marketing professionals had to rapidly realign their marketi...

​After 22 years, Alternatives is joining forces with the Brightwater Group . Alternatives will continue to operate as a standalone brand, with its own bespoke, specialist marketing and digital team, but will benefit from the support of the wider Brightwater Group. Sandra Lawler, Founder, will continue to play a key role in its future development. Eimear Walsh, who has b...

The Alternatives Career Trajectory Series​ 3How to plan & manage your careerBuilding your professional marketing competenciesHow to write a winning CVHow to succeed at interviewHow to prepare for a competency based interviewGet the third in our series “How to write a winning CV ” by filling out the form below.For other documents in our career advice series, please email ...

The Alternatives Career Trajectory Series 2​How to plan & manage your careerBuilding your professional marketing competenciesHow to write a winning CVHow to succeed at interviewHow to prepare for a competency based interviewFor other documents in our career advice series, please email us at hello@alternatives.ieBy filling out the form above you agree to our privacy policy

Alternatives Career Trajectory Series 5We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments.This series has been especially designed to help you on your career journey. Whether you’re simply ...

The Alternatives Career Trajectory Series​Our Career Trajectory series covers:How to plan & manage your careerBuilding your professional marketing competenciesHow to write a winning CVHow to succeed at interviewHow to prepare for a competency based interviewGet the third in our series “How to write a winning CV ” by filling out the form below.For other documents in our c...

We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments.This series has been especially designed to help you on your career journey. Whether you’re simply planning or reviewing your career; taki...

Landing your perfect marketing roleWe recently ran a career advice session with the Marketing institute of Ireland (www.mii.ie), to help graduates land the perfect marketing role. We shared our tips from the Alternatives team, across the following areas:Planning your careerWriting a winning CVThe searchSucceeding at interviewWe’ve summarised the key tips below, but if you’ve...

Impact and Outlook for the Marketing Community This article first featured in the March 2021 edition of marketing.ie  We are one year into living with Covid and operating in truly unprecedented times, an over-used but accurate term. We’ve just completed the Alternatives & Marketing Institute of Ireland 2021 Salary, Market Insights & Sentiment Survey with 855 re...

The new 2021 Alternatives & MII Salary, Market Insights & Sentiment Survey Covid business impacts revealed;  Positive hiring outlook; Surge in preference for long term remote working; Marketing role more strategic; Diversity, room to improve      Download summary here, with full report to follow... Alternatives MII 2021 Salary & Sentiment Survey Key Fi...

Alternatives Marketing at Work Covid Pulse Survey The second Alternatives Covid Pulse Survey was carried out between September 17th-28th 2020. It was completed by 295 people in the marketing community in Ireland, from across sector and from both small and large companies and at all career stages. We all know that the Covid pandemic has deeply impacted businesses and attitude...

Alternatives have been proud sponsors since 2006 of the prestigious Marketer of the Year™ award, that recognises the very best of marketing talent in Ireland. The sponsorship has always been celebratory in nature, with the Marketer of the Year™ winner being recognised in front of their senior peers at an invite-only Awards lunch every November.Given the current context, whic...

The Professional and The Personal:New Alternatives Pulse Survey reveals how marketers are managing the joint impacts of Covid-19 and Working from HomeThe Alternatives Pulse Survey, carried out amongst 442 marketers, provides a fascinating, real-time glimpse into how the marketing community has been impacted professionally and personally by the coronavirus crisis and how they...

Career planning in a crisis On the right path? A unique time for reflection Covid 19 has been a unique and challenging experience on many levels and whether or not you have been made redundant, or you feel secure in your position, you may be at a point of introspection and reflection. For marketers, there are several compelling reasons to spend some time reflecting on ...

Alternatives MD, Bernie Keogh, to speak at The Marketing Society Future Council - “Getting Ahead Of The Curve” Taking place from the comfort of everyone’s home on April 23rd 2020 (Thursday) at 6pm, the Marketing Society Future Council are delighted to announce its first ever digital event, ‘Getting ahead of the curve’, with all proceeds from the event going to a very worthy ...