News

By Sandra Lawler, Founder Director, Alternatives How do you remain a relevant and valued strategic partner that helps your organisation put the customer at the centre of its business, whilst ensuring your own personal career success? Here are 10 must be’s… 1. Be the Trends Agent. Be constantly curious about your Market- the global one. The massively evolving market place, wi...

WOMEN EARNING LESS AND MISSING OUT ON BENEFITS; GIG ECONOMY THRIVING, ENGAGEMENT LEVELS DIVING AND BREXIT CASTS A SHADOW The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insights & Sentiment Survey is just out, which provides a unique insight into Ireland’s Marketing industry. Now in its fifth year and with almost 1,200 respondents from the marketing, di...

Every year, since 1993, there could only be one winner. But we’re now looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ you are invited to name the person who you believe, through the use of strategy, innovation, and impactful communications, has achieved outstanding success. The person’s accomplishments ...

It’s just over seven weeks since I re-joined Alternatives as Managing Director and it’s wonderful to be back. I feel a real sense of privilege and responsibility to be afforded the opportunity to co-create the next chapter of Alternatives with Sandra, Sorcha and all the Alternatives team and our madly talented community. My first key task is to develop a new vision and long-...

I I recently spent a week in Oxford and London on this year’s EY Entrepreneur of the Year CEO retreat, along with current and previous Entrepreneur of the Year finalists. Here are some of the learnings that I found most interesting, shared with us by some of the fascinating business men and women that EY had lined up to speak to us. Sahar Hashemi co-founded Coffee Republic, ...

I'm just back from an inspiring week away with this year’s EY Entrepreneur of the Year CEO Retreat in Oxford and London. There were about 100 of us on the trip, including this year’s Entrepreneur of the Year finalists and finalists from previous years. I try to block this date in my diary every year. It's a unique opportunity to meet really interesting entrepreneurs, get acc...

Launching the Alternatives Career Trajectory Series We have just collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whe...

Launching the Alternatives Career Trajectory Series We have just collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whe...

Launching the Alternatives Career Trajectory Series We have just collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whe...

Launching the Alternatives Career Trajectory Series We have just collated and updated all our career hints, tips, advice and insights from the last 18 years of helping marketers build their careers. Now we’re delighted to share this with you through our Career Trajectory Series of 5 instalments. This series has been especially designed to help you on your career journey. Whe...