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Customer Talent

 at the heart of business

Customer centric talent

As the No.1 marketing talent business in Ireland, Alternatives have provided thought leadership to the marketing community for 17 years. Now, in this new customer centric and digital era, we have seen the seen the growth of roles that are customer oriented, that lie outside of the marketing department, and that work with many cross functional stakeholders to develop and deliver a truly customer led organisation.

At Alternatives, we call this talent pool simply “Customer Talent”. These roles include those in product development and management, proposition development, customer experience.

Product & propositionCustomer championsStrategy & intelligenceFuture focus/ Programmes
Product ManagementCustomer experienceCustomer strategistInnovation
Product DevelopmentDigital customer experience  Customer intelligence, Insights & AnalyticsFuture Trending
Proposition development Segment managersData scientistProject / programme Management

Portfolio management

Customer championsCRM/CVMChange Management

Live Customer Roles

  • Senior Manager - Consumer PR and Sponsorship

    Senior Manager - Consumer PR and Sponsorship Our client, a leading national organisation are currently looking to recruit for a highly experienced ...

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  • Category Manager

    Alternatives are delighted to be working with a leading international manufacturer based in Kilkenny to expand their marketing team. Our client is ...

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  • Proposition Manager

    Are you a seasoned marketer with 5 years of experience in proposition ideation, design, and development? Our client a leading international utiliti...

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our clients

Recent customer centric roles we successfully placed

  • Customer Experience, Insights & Analytics Manager 
  • Propositions Manager | Senior Segment Manager
  • Customer Project Manager
  • Head of Business Transformation | Head of Innovation |
  • Head of TV products | Head of Product FS

What you say about us

  • “I have worked with Sandra Lawler for a number of years now and believe that the flexible business model they offer for talent in the commercial and marketing disciplines is exceptional. The Alternatives team have an in-depth understanding of today’s business needs which give them the edge when finding us the right people to drive us forward.”

    Flexible business model second to none

  • I believe they are uniquely positioned in the Irish market – they provide support, advice and insight into how best to resource and respond to the marketing and commercial issues facing Irish businesses today.

    Alternatives are uniquely positioned in the Irish market

  • Thank you so much for your help and support in finding a new position. Your personal care and attention sets Alternatives head and shoulders above any other agency (I really mean that).”

    Personal care and attention

  • Alternatives have always gone the extra mile to support me throughout my career. They have always taken a real interest in me and my success and I know of no other agency that makes such an effort to keep in touch & really know their candidates. When an opportunity came up to really step change my career, she was far more than a recruiter for me, she was an advisor, coach and my greatest advocate. Thank you!

    They went the extra mile

  • From my initial meeting with Faye, she understood exactly what my requirements were. I had limited experience of recruiting staff and I relied heavily on her advice and expertise. She found the ideal candidate for us, not just in terms of the role but from the perspective of fitting in with the other team members and the culture of the organisation. I will absolutely use Alternatives for any future recruitment needs.

    Recommending Faye

  • Alternatives have been a long standing, outstanding support to permanent tsb in addressing interim and full time recruitment needs. They go beyond any client brief so that they understand exactly what the client requires and why. In addition the team's market understanding and people networking is hugely strengthened through the great thought leadership initiatives that the team at Alternatives lead across the sector.

    Alternatives go beyond any client brief

  • She has been an immense help to me throughout my search for a change in my career. She understands the market extremely well and provided me with a hugely insightful view on realistic options that I could consider. When I went into the process for a new role, she was always in touch with updates and provided great guidance throughout the interviews, clearly demonstrating her knowledge of her client. I would highly recommend her to anyone looking to make a move in their marketing career and I certainly intend to work with her again in relation to building my team.


  • I just moved back from living and working abroad. I took an interim position with a leading blue chip company so that I could get a feel for the culture of the company before deciding to commit to a full time position. It’s ideal. Thank you Alternatives.

    Coming back to Ireland

  • The Alternatives team is made up of experienced marketers, working very closely with our own internal loyalty team to drive the loyalty programme. Outsourcing elements of the programme allowed us to avail of Alternatives invaluable advice and guidance in our strategic planning. The team are the driving force behind our partner relationships – both large and small and they are key to delivering a consistent, exciting and valued experience to our customers. We work closely with Alternatives on a daily basis as one team to ensure the key business objectives are met and of course that the customer is always kept at the heart of the programme.

    Managed team solution met objectives flexibly

  • Alternatives Elect have been true Executive Search partners to us. They bring their knowledge and understanding of the market, which is exceptional, but also the ability to quickly understand our business, what we need and how best to deliver the right solution whilst remaining cost efficient. The team work very closely with our business to ensure that they deliver professional and high quality service at all times. Our experience of them is that they are extremely thorough in their research and selection processes, ensuring that short listed candidates truly match the role in terms of fit, knowledge, experience and skills. In addition, candidates which have been appointed have provided very positive feedback in relation to how they feel they have been managed by the team. We would have no hesitation in recommending Alternatives Elect for their level of professionalism, tenacity and high performance.

    Alternatives Elect have been true Executive Search partners to us

  • I have always found the Alternatives team a pleasure to work with over many years. They really get our culture and they provide us with great people.

    They provide us with great people

  • I was impressed by Alternatives Group ability to map the market to identify the most suitable senior candidates for my requirements, to advise and challenge me in relation to candidates and to professionally manage the whole process to successful conclusion. I felt that they understood my needs and we worked together as partners throughout the process.

    They advised and challenged me

  • We worked with Alternatives Elect to source a senior Strategy role on a truly global basis. This was a tough search process with a very exacting brief. We needed a partner with genuine international reach and an ability to convey our value proposition in a highly effective manner. Adrian was able to deliver against those requirements and was a pleasure to work with. He found us a select group of highly targeted candidates and we are delighted to have made a successful hire.

    We needed a partner with genuine international reach

  • I came across Lauren when looking for a new role after returning from Australia last year. I met with a lot of different recruiters but felt that none of them paid heed to my job aspirations. Lauren not only took on board my past employment history but factored in what I had briefed her about my ideal position and future ambitions. Second to that Lauren stayed in contact even when the market was slow just to touch base which added a personal factor that no other recruiter had shown.

    She factored in what I had briefed her about my ideal position and future ambitions

Contact our Customer Talent Specialists

Ensuring products, customer experience and commercial activity are customer needs driven is critical. Our team can advise you on the best product and customer focused talent to achieve this.