About Us

our tribe change the game by NOT ACCEPTING ordinary. They are growth agents & customer evangelists, driving transformation in a data driven, digitally enhanced age. THEY LIVE AT THE FRONT OF TRENDS and new technologies, bringing insight, understanding & innovation to their customers. They recognise that to be truly successful, they must put the customer at the heart of their company strategy. Our tribe build outstanding brands and businesses. Our tribe power GROWTH.

the Alternatives story...

We were born in February 2000 out of a need for a fresh alternative. An alternative way for businesses to access great marketing people and alternative ways of working for great marketers.

Along the way we accumulated knowledge, insights, networks. We invested in industry, opinions, training, relationships. We learnt from thought leaders, influencers and inspirers

2022 marks a new chapter in Alternatives' journey as we join forces with the Brightwater Group. Alternatives will continue to operate as a standalone brand, with its own bespoke, specialist marketing and digital team.

We continue to reimagine transformational talent solutions to respond to ever-changing business needs and to unlock growth.

And in this drive to the future, we continue to take this talent personally, never losing sight of what’s at our core - our tribe - real people, with real hopes for themselves, their businesses, their communities and their future.

why are we your Alternative?

21 years’ track record in building teams, careers and driving business growth for Ireland Inc. means we will deliver for you
Our world class talent, drawn from a global stage, to transform your business and unlock growth
Our unique range of talent solutions, tailored to your needs, gives you ultimate flexibility

The accumulated insights and expertise of our team and Panel of interim managers, contractors and consultants, will help you shape your future.
We take talent (that’s you) personally - for us, it’s never a numbers game.

meet our team

We built a team that understand your needs because they’ve lived it from the front themselves. They’re industry and talent specialists of standing, who recognise the complex and rapidly evolving world of marketing, strategy, digital, data and customer talent.

A team that will go the extra mile to help you and your business thrive.

Meet our team