transforming your market & customer functions
Alternatives have specialised in the marketing talent world since 2000. We have worked across sector and with leading Irish and international businesses since then. We have advised them and helped them shape their marketing functions, sourced and upskilled leading edge talent for them. With our reputed Salary & Sentiment surveys, carried out in conjunction with the MII, we have unparalleled data on marketing, digital and data salaries and benefits by role and sector in Ireland. We have deep insights into the views of the marketing community. This unique insight is available to you, helping you shape the most performing marketing and customer talent capabilities and structures.
Organisational & marketing function design.
Role of the CMO and the evolved marketing function.
Benchmarking, skills & remuneration Gap Analysis.
Marketing, data, digital, customer & talent trends.
Talent attraction & retention.
Marketing and Customer teams: Optimised ways of working.