Content Strategist

Content Strategist – Co. Kildare Are you a creative and commercially minded Content Strategist who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment? Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced Content Strategist to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand. As the Content Strategist, you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance. Core duties of the Content Strategist will include: Developing and executing comprehensive, omni-channel content strategies aligned with brand objectives and target audience needs Conducting in-depth market research and competitor analysis to identify opportunities, tends, and audience insights across brands and channels Collaborating cross-functionally to support product launches, trade promotions, and integrated marketing campaigns Maintaining clear brand voice, tone, and style guidelines to ensure consistent messaging across all touchpoints Monitoring and analysing content performance, using data and insights to optimise engagement and conversion rates Implementing SEO best practices with a focus on enhancing organic search visibility and website performance Managing and curating social media content across multiple social media platforms, ensuring engaging and relevant output Creating and maintaining detailed content calendars across digital, social, email, and website channels Overseeing regular CMS updates across multiple brand websites Partnering with agencies, publishers, and digital platforms to develop and measure social media campaigns Developing and executing a lifecycle email marketing strategy through CRM systems Skills and experience you will need for the Content Strategist role: Experience in FMCG is essential 5+ years’ proven experience as a Content Strategist or in a similar content-focused role Degree in Marketing, Communications, or a related discipline Strong storytelling ability with exceptional written and verbal communication skills Demonstrated audience-first, omni-channel approach to content creation Analytical mindset with the ability to interpret performance data and drive optimisation Proficiency in CMS platforms, ecommerce systems, and social scheduling tools (e.g., Hootsuite, Sked Social, Klaviyo, Shopify) is desirable What’s on offer: Salary:  €45 - €50K DOE Pension Hybrid working model (post initial training ~ 6 weeks) Opportunity to join a purpose-driven, sustainability-focused organisation Collaborative and supportive team culture Career development within a growing FMCG group What’s next? Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course. Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search Gain access to exclusive roles that are not advertised elsewhere  

Internal Communications Specialist

Internal Communications Specialist Hybrid role – Dublin 2 / 2 days onsite. Our client have a rapidly expanding workforce and are building out their internal communications function, as a result we are looking to recruit an experienced Internal Communications professional, with 5 plus years’ experience, candidates must have prior experience working with a large employee base. This role focuses on delivering clear, engaging internal communications across multiple digital channels, supporting strategic projects and transformation initiatives. Key responsibilities include: Advising internal stakeholders on communications approaches and messaging Creating and publishing engaging content across intranet, SharePoint, ezines and employee publications Developing and managing internal channels and editorial plans Supporting digital, audio-visual and content initiatives to drive employee engagement Managing day-to-day SharePoint / intranet publishing and basic analytics Working cross-functionally with People, Brand, Digital, Media and Project teams Engaging with third-party suppliers where required to assess and optimise internal platforms About you: Proven internal communications experience in a large, complex organisation Strong digital and content skills, particularly across intranet and SharePoint Confident stakeholder manager with excellent writing and communication skills Organised, adaptable and comfortable working across multiple priorities This is a great opportunity to play a hands-on role in shaping internal communications at scale. Contact Eimear Walsh in Alternatives for more.  

Education Content Specialist

Education Content Specialist Are you looking for an opportunity to join a highly respected professional organisation with a strong national and international profile? This Education Content Specialist role offers the chance to contribute to the creation and enhancement of high-quality educational content that supports thousands of professionals throughout their careers. Working closely with academic, industry and professional stakeholders, the Education Content Specialist plays a key role in developing course materials, assessment supports and study resources that uphold recognised standards and best practice. With a strong culture of collaboration, innovation and continuous improvement, this is an opportunity to deliver meaningful work with lasting impact. The Education Content Specialist sits within a busy, collaborative education team responsible for producing, reviewing and enhancing content across a suite of professional education programmes, with a clear focus on quality, consistency and the overall learner experience. As the Education Content Specialist, you will be responsible for: Designing and developing learner-focused educational content, including course materials and digital learning resources Collaborating with subject matter experts, authors, lecturers and examiners to deliver projects on time and to quality standards Supporting assessment processes, including learner guidance, feedback coordination and preparation of examination documentation Ensuring programmes align with academic, industry and quality assurance standards Analysing learner engagement and feedback to improve course content design, and learner supports Contributing to continuous improvement, research and development initiatives to strengthen content Managing multiple projects simultaneously, ensuring delivery on time and within budget Skills and experience you will need for the Education Content Specialist role: Proven experience developing and writing educational or training content in a professional or academic setting Experience working with subject matter experts on content development or review Strong project management skills with the ability to prioritise and meet deadlines Proficiency in Microsoft Office and the ability to learn educational technologies (e.g. authoring or video tools) Third-level qualification or at least five years’ relevant experience in education development What’s on offer: Salary:  €40,000 - €45,000 (DOE) Central Dublin City location Hybrid and flexible working options Pension Healthcare Learning and Development supports What’s next? Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your jobs search Gain access to exclusive roles that are not advertised elsewhere

Marketing Manager

Marketing Manager - Operations We are working with a purpose-led organisation operating across the food, agriculture and sustainability sectors, delivering national programmes focused on public engagement and stakeholder collaboration. We are seeking an experienced Marketing Manager to lead a high-profile stakeholder engagement and communications programme. This role will take ownership of an integrated CRM platform, Knowledge Management System (KMS), communications programme and Community of Practice, ensuring seamless delivery, strong user experience and meaningful engagement across academic, industry, media and influencer audiences. Key Responsibilities Manage and optimise the new CRM platform and stakeholder engagement strategy Lead the development and continuous improvement of the Knowledge Management System (KMS) Deliver impactful marketing communications campaigns and content Manage digital channels, email marketing and community platforms Plan and deliver webinars, training sessions and stakeholder events About You 5+ years’ experience in marketing operations, CRM or marketing communications Strong CRM experience (e.g. Salesforce, HubSpot, MS Dynamics) Proven digital communications and campaign delivery experience Excellent organisational and project management skills Interest in food, sustainability, agriculture or purpose-led work   Why Apply? Purpose-driven role with national impact Broad, strategic remit across platforms, CRM and communications Hybrid working model Competitive salary and benefits This role will be offered on a 2 year fixed term basis, hybrid working model (3 days onsite) in Dublin city centre. Please contact Eimear Walsh in Alternatives for more  

Strategic Marketing Director / Senior Manager

Strategic Marketing Director / Manager Our client, a global leader in b2b services is seeking a Strategic Marketing Director / Senior Manager to lead one of the divisions of their Irish marketing function at a key point of growth. Reporting to the Chief Marketing Officer, this is a senior leadership role with responsibility for the firm’s brand, marketing, communications, events and sponsorship strategy, working closely with the marketing SLT to drive visibility, reputation and commercial impact. You will lead a high-performing team of six and play a central role in shaping how the business goes to market in Ireland. Key focus areas Integrated marketing and communications strategy Brand, events and sponsorship leadership Campaign performance Budgeting, ROI and reporting Senior stakeholder engagement and team leadership About you 10+ years’ marketing experience, with senior leadership exposure Experience in complex B2B, advisory, financial, consulting or technology-led environments essential Strong commercial, strategic and stakeholder management capability A rare opportunity to step into a high-profile, permanent marketing leadership role within a market-leading B2B organisation. For more information, contact Eimear Walsh – Alternatives.  

Senior Product Manager

Senior Product Marketing Manager – EMEA Dublin (Hybrid) Alternatives is partnering with a high-growth global SaaS business to appoint a Senior Product Marketing Manager for its expanding EMEA team. We are looking for a strategic, commercially minded product marketer who can turn customer insight, data and market intelligence into powerful go-to-market strategies. This is a high-impact role driving product launches, adoption and positioning across multiple EMEA markets. What You’ll Do Lead GTM and product adoption programmes for EMEA. Shape positioning, messaging and launch plans for new features and products. Localise global strategies and collaborate closely with international PMM teams. Enable sales, customer success and marketing to communicate product value. Build campaigns that strengthen competitive differentiation. Drive customer research and market insights, owning EMEA competitive intelligence. Track performance metrics and optimise based on data and customer feedback. What You Bring 5+ years in product marketing, ideally in SaaS or technology. Strong storytelling and communication skills. A data-led, strategic mindset with the ability to execute. Curiosity, creativity, and a bias for action. Collaborative approach and comfort working cross-functionally For more information contact Eimear in Alternatives 

Marketing PR and Sponsorship Executive

Marketing , PR and Sponsorship Executive Alternatives is partnering with a leading financial services client seeking a Marketing Executive to support PR, internal communications, sponsorship activity, and multi-channel content creation. You will help shape thought leadership, support brand visibility, and deliver clear, engaging content for both B2B and B2C2B audiences. This is a hands-on role in a small, agile marketing team with great exposure across the business. Key Responsibilities Support planning and delivery of PR and communications activity Draft press releases, articles, and internal communications Manage monthly broker e-zine and digital content updates Deliver content across web, email, social, newsletters, and campaigns Support corporate and charity sponsorship communications Work with internal specialists to translate technical content Coordinate stakeholders and manage external agencies About You Experience in marketing/communications with strong PR and content skills Skilled writer and editor across digital and traditional channels Excellent time management and project coordination Collaborative, positive, and organised (Desirable) Knowledge of financial services or broker market For more contact Eimear Walsh in Alternatives  

Customer Marketing Team Lead

Customer Marketing Team Lead We’re looking for a Customer Marketing Team Lead to drive high-impact, insight-led campaigns for a major consumer-facing brand. If you’re a creative, data-savvy marketer who loves turning customer insight into standout work, this role is for you. What You’ll Do Lead multi-channel advertising and sponsorship campaigns. Champion the customer voice and shape messaging across channels. Use data and research to guide decisions and develop strong customer insights. Translate brand objectives into clear creative briefs. Manage external creative agencies and ensure effective campaign delivery. Track performance, manage budgets and demonstrate ROI. Oversee customer feedback/NPS and create actionable recommendations. What You’ll Bring 4+ years in customer, brand or campaign marketing. Proven experience delivering successful ATL and multi-channel campaigns. Strong analytical, insight and communication skills. Confident stakeholder and agency manager. Marketing or related qualification preferred. Why Apply? A chance to lead meaningful customer-led marketing in a collaborative, forward-thinking environment with strong visibility and growth opportunities. For more contact Eimear Walsh in Alternatives

Membership Manager

Membership Manager Our client, a leading professional membership organisation, is seeking a Membership Manager to drive growth, engagement, and value across their national member community. This hybrid role reports to the CEO, with two days a week onsite. The Role You will manage the full membership lifecycle — recruitment, onboarding, retention, and ongoing engagement — with a particular focus on developing and growing corporate memberships. You will shape the membership proposition, ensure an excellent member experience, and work closely with internal teams to deliver meaningful benefits, events, and content. Key Responsibilities Develop and optimise the membership strategy and value proposition. Lead membership growth across individual and corporate accounts. Review and enhance onboarding and ongoing member care. Build strong member relationships and act as an ambassador at events. Manage membership data and reporting (HubSpot), providing insights and improvement recommendations. Collaborate with marketing, events, and education teams to maximise member value. About You 5 years’ plus experience in membership management, customer engagement, or marketing. Strong relationship-building and communication skills. Organised, analytical, and confident managing CRM systems and KPIs. Passionate about community building and professional development. Proactive, collaborative, and member-focused. Package A competitive salary and the opportunity to make a real impact within a respected professional body. For more information please contact Eimear Walsh in Alternatives 

E-Commerce Lead

E-Commerce Lead Location: Dublin 22 / hybrid About the Role Alternatives is partnering with a leading Irish organisation to appoint an E-Commerce Lead. This is a key opportunity for a commercially minded digital professional to shape and drive the organisation’s online retail strategy. You’ll be responsible for optimising the customer journey, growing online revenues, and enhancing the digital experience across a diverse product and service portfolio. Key Responsibilities Develop and implement a robust e-commerce strategy to drive online sales and achieve business goals. Partner with cross-functional teams — marketing, IT, category management, and customer service — to deliver a seamless and engaging online shopping experience. Manage day-to-day e-commerce operations, including product listings, pricing, promotions, and inventory management. Analyse sales performance, web analytics, and customer insights to identify opportunities for conversion and growth. Stay informed on emerging e-commerce trends, tools, and technologies to continually improve performance. Track, report, and communicate key metrics and KPIs to measure success and inform decision-making. About You Minimum of 4 years’ experience in driving e-commerce growth and online sales performance. A third-level qualification in business, marketing, or digital marketing (postgraduate qualification preferred). Proven experience managing e-commerce platforms and digital marketing tools. Strong analytical and project management skills with a results-focused approach. A self-starter who thrives in a fast-paced, collaborative, and evolving environment. If you’re passionate about e-commerce, customer experience, and delivering measurable impact, we’d love to hear from you. Apply today to learn more about this exciting opportunity.

Senior Marketing Manager

Senior Marketing Manager Location: Dublin North (Hybrid – 2 days per week) About the Role Our client is seeking an experienced and strategic Senior Marketing Manager to play a key role in shaping brand perception and driving future growth. This is a high-profile position within the Marketing function, responsible for leading innovative marketing strategies that strengthen brand reputation and deliver measurable impact. Working as part of the senior leadership team, you will influence how the brand connects with customers, employees, and stakeholders ensuring that marketing activity consistently supports business objectives and reinforces the organisation’s long-term vision. Key Responsibilities Build and enhance the organisation’s brand as a credible, forward-thinking, and purpose-driven business. Design and deliver integrated marketing campaigns that meet strategic goals and deliver clear ROI. Partner with senior leaders to shape marketing direction, providing insights, data-driven recommendations, and regular performance updates. Lead and inspire a talented marketing team, creating an environment of collaboration, accountability, and innovation. Streamline marketing processes and introduce best practices to enhance effectiveness across all channels. Oversee key brand and stakeholder engagement events, ensuring alignment with the organisation’s sponsorship and partnership strategy. Manage marketing budgets effectively, driving value, transparency, and cost efficiency. Requirements A degree in Marketing, Communications, or a related discipline. At least 10 years’ experience in senior marketing roles with a proven ability to lead teams and deliver high-impact strategies. Strong capability in influencing and managing relationships at senior stakeholder level, ideally within complex or regulated environments. Excellent communication and presentation skills, with an ability to simplify complex ideas and gain buy-in across the organisation. Commercially minded, with strong analytical skills and financial acumen. Collaborative and adaptable leader who thrives in a fast-paced, purpose-driven environment. Competitive salary, great benefits and flexible working apply. For more contact Eimear Walsh in Alternatives.  

Marketing Manager

Marketing Manager – Leading Medical Chain Our client, a leading medical chain with a strong reputation for patient-first care, is seeking a talented and ambitious Marketing Manager to join their management team. With five premium clinics across Ireland and ambitious growth plans, this is a unique opportunity to play a pivotal role in shaping the brand, driving patient engagement, and supporting the Group’s expansion. About the Company With a proud history of excellence, our client has grown from a single clinic in Munster to five thriving locations across Ireland. Supported by a dedicated centralised team, the clinics are free to focus solely on delivering outstanding patient outcomes. Built on values of patient care, clinical autonomy, social responsibility, and purpose, the Group combines expertise with innovation to deliver a best-in-class healthcare experience. The Role As Marketing Manager, you will report directly to the Managing Partners and join the senior leadership team. This is a strategic and entrepreneurial role where you’ll lead the development of innovative marketing strategies, strengthen brand positioning, and deliver measurable business results. Day to day responsibilities include - Building brand awareness and premium positioning across all clinics. Driving patient acquisition and reducing acquisition costs by 30% over 24 months. Designing targeted campaigns to support recruitment, patient retention, and new practice acquisitions. Creating and optimising digital content strategies, social media campaigns, and best-in-class advertising across Google, Meta, TikTok, and beyond. Managing SEO, email marketing, and promotional activities to boost engagement and conversions. Leading cross-functional collaboration with Clinic Managers and external agencies to ensure consistent brand delivery and ROI. Requirements - They are seeking an ambitious and commercially minded marketer who is both strategic and hands-on. The ideal candidate will have: Proven experience in marketing management, ideally in healthcare, retail, or multi-site consumer services. A balance of creativity and analytical expertise, with strong attention to detail. Experience in digital marketing, paid campaigns, SEO/SEM, and content creation. Strong stakeholder management skills and the ability to work across multiple locations. An entrepreneurial mindset with the drive to innovate and deliver measurable results. Current clinics are based across Munster with one site in Dublin, the successful candidate will have the option to work on a hybrid basis but will be required on site and to travel to the various locations from time to time, full drivers license is ideal. For more information, please contact Eimear Walsh in Alternatives.