Insights Lead
Insights Lead, Kildare (12 month FTC) Are you a commercially minded Insights professional who enjoys uncovering what really drives customer behaviour? Do you thrive on turning data into clear, actionable insights that shape strategy and fuel growth? Our client, a family-run FMCG business with a strong presence across Ireland and the UK, is seeking an experienced Insights Lead to join their team on an initial 12 month basis. Supplying consumer goods to a network of retail partners, this organisation combines entrepreneurial spirit with a strong market understanding and is now focused on using insights to support its next phase of growth. As Insights Lead, you will play a key role in shaping how the business understands its customers, market, and performance. Working closely with the Head of Marketing and cross-functional teams, you will translate data into meaningful recommendations that influence decision-making across the organisation. Core duties of the Insights Lead will include: Leading research initiatives to better understand customers, competitors, and market dynamics, identifying opportunities to support business growth Analysing a range of data sources to uncover trends in customer behaviour, brand performance, and commercial performance Translating complex data into clear, insight-led narratives that support strategic decision-making and highlight opportunities and risks Developing a strong understanding of the retail landscape, keeping up to date with market trends, competitor activity, and evolving consumer needs Supporting the development of key metrics and dashboards to track customer health, performance, and engagement Helping to embed customer feedback into business decision-making, ensuring insights inform product development and customer experience improvements Identifying opportunities to enhance customer engagement and retention through insight-led recommendations Contributing to the development of customer lifecycle and engagement approaches, supporting initiatives that drive value and loyalty Collaborating with marketing, commercial, and product teams to ensure insights are effectively applied across the business Managing multiple insight and research projects, ensuring delivery to timelines and business priorities Skills and experience you will need for the Insights Lead role: 3+ years’ experience in consumer insights, market research, business intelligence, or customer analytics, ideally within FMCG, retail, or ecommerce Strong ability to interpret and analyse data, with experience turning insights into clear, actionable recommendations Confident communicator with strong ability to influence stakeholders Experience developing KPIs, dashboards, and measurement frameworks Proficiency in analytics and visualisation tools such as Excel, Power BI, SQL or similar Strong understanding of quantitative and qualitative research methodologies Excellent organisational and project management skills with the ability to manage multiple workstreams What’s on offer: Salary: €45,000 (DOE) Benefits package Hybrid working model Opportunity to shape insight and strategy within a growing FMCG business Collaborative, entrepreneurial working environment Strong exposure to senior decision-making and business strategy * Please note – this role is based in Kildare and would require on-sight presence through the week Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search Gain access to exclusive roles that are not advertised elsewhere