Marketing Manager

Marketing Manager Location: Wicklow / Hybrid | Permanent, Full-Time Alternatives is proud to partner with East Coast Credit Union in the recruitment of a Marketing Manager, a pivotal new role within a progressive, community-focused financial institution. East Coast Credit Union is an established and trusted credit union based in Wicklow, with a strong commitment to delivering member-first financial services. As the organisation continues to grow and evolve, this newly created role offers the opportunity to lead its marketing function and enhance its engagement with members and the wider community. Role Overview The Marketing Manager will take ownership of developing and implementing East Coast Credit Union’s marketing strategy. This role will involve managing all marketing activity across digital and traditional channels, supporting member communications, and ensuring brand consistency and visibility. Key Responsibilities Lead the development and execution of integrated marketing campaigns across all channels (digital, social, in-branch, print). Manage the Credit Union’s online presence, including website content, email communications, and social media. Develop clear, professional, and engaging content to support member education, product promotion, and community engagement. Work closely with internal teams and external suppliers (designers, printers, media agencies) to deliver high-quality, on-brand outputs. Track and report on marketing performance, using data to inform future campaigns. Represent the Credit Union’s values and community ethos in all marketing efforts. Candidate Profile Minimum of 6 years’ experience in a marketing role, ideally within financial services, credit unions, or member-based organisations. Strong experience in digital marketing, campaign management, and content creation. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and deliver results to deadlines. Strategic thinker with hands-on capability and attention to detail. Familiarity with CMS, email marketing platforms, and social media tools. Why Join East Coast Credit Union? This is an opportunity to contribute to an organisation with a strong purpose and a deep connection to the local community. The role offers the autonomy to shape marketing initiatives and play a key role in the Credit Union’s continued growth and member engagement. For more information please contact Eimear Walsh in Alternatives or click apply below.  

Marketing Manager

Marketing Manager B2B & B2C | Brand, Digital, Strategy | 2 direct reports Alternatives is partnering with a global brand currently undergoing a significant period of transformation and growth. We are seeking an experienced and driven Marketing Manager to take full ownership of the Irish marketing function. Reporting directly to the Country Manager, this is a high-impact role for a commercially focused and ambitious marketing professional who is ready to step into a leadership position. Following a shift to a global shared services model, this role will act as the local marketing lead, ensuring the Irish market is fully supported with tailored, high-performing campaigns and brand assets across both B2B and B2C channels. The successful candidate will be responsible for developing and delivering integrated campaigns, managing digital performance activity, and working closely with international colleagues and agency partners to support growth and brand consistency. Key Responsibilities: Develop and implement local marketing strategy to support growth and customer engagement. Plan and execute multi-channel campaigns to increase brand awareness, generate leads, and drive conversion. Collaborate with Sales teams to ensure marketing activity aligns with business goals. Coordinate with EMEA and global marketing teams to manage paid media, including search, display, and social advertising. Manage agency relationships for SEO, content creation, and performance marketing. Analyse campaign performance data and provide insights to inform optimisation and future planning. Maintain and develop a suite of marketing assets and messaging aligned with global brand standards. Support product launches, local promotions, and targeted campaigns for both commercial and consumer markets. Oversee CRM activity and lead generation performance across digital platforms. Candidate Profile: Minimum of 6 years' experience in a marketing or integrated marketing lead / manager role. Strong understanding of campaign management, lead generation, and performance metrics. Experience managing PPC and SEO campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Business Manager. Proficient in tools such as Google Analytics, GTM, Search Console, and other digital tracking platforms. Excellent stakeholder engagement skills, with the ability to work independently and cross-functionally. Experience managing external agencies and freelance partners. Degree in Marketing, Business, or a related discipline is preferred. Why Apply? This is an opportunity to lead the marketing function for a recognised international brand in Ireland, with the autonomy to shape strategy while collaborating with a wider global team. It offers the chance to step into a visible, strategic role with a clear opportunity to make a tangible commercial impact. For more details or to apply to this role – contact Eimear Walsh in Alternatives or click below.  

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

Senior Events Manager

Senior Events Manager – Corporate & Industry Events Our client, a leading corporate organisation is looking for an experienced Senior Events Manager to lead the strategic planning and execution of a high-profile events programme. This is an exciting opportunity for a creative, commercially minded professional to shape impactful experiences that support brand visibility and deepen client relationships. In this role, you will: Lead the planning, delivery, and evaluation of corporate and sector-specific events Develop and manage a centralised events calendar aligned to business objectives Ensure all events deliver a consistent, high-quality experience and reflect brand standards Oversee logistics, supplier management, and contract negotiations Collaborate with internal teams to ensure events support commercial goals and stakeholder engagement Build and mentor a high-performing internal events team Monitor budgets and drive value through efficient planning and delivery Establish event KPIs and use data-driven insights to continuously improve impact and performance About you: Proven experience delivering large-scale B2B or corporate events, either in-house or agency-side Strong stakeholder management and communication skills Skilled in budget management, vendor negotiations, and end-to-end event logistics Detail-oriented with a strategic mindset and a passion for exceptional delivery Comfortable working in a fast-paced, high-performance environment If you're a confident events leader ready to take ownership of a diverse and exciting events portfolio, we’d love to hear from you.

Brand Manager

Are you a passionate and experienced Brand Manager ready for an exciting challenge? Our client, a dynamic organisation in the financial service sector located in Dublin, is undergoing a significant and exciting transformation. They are seeking a talented Brand Manager for a 1-year fixed-term contract to play a pivotal role in shaping their brand's future and driving impactful media campaigns. In this role, you will: Be a key brand guardian across all customer touchpoints. Contribute to the development and maintenance of the brand strategy and positioning. Lead the implementation and review of marketing campaigns across TV, Radio, VOD, Digital Audio, and Social Media. Take ownership of media planning and booking across both traditional and digital channels. Identify and deliver innovative brand-building initiatives aligned with strategy and budget (including potential Out-of-Home and Sponsorships). Manage campaign projects from concept to sign-off. Collaborate effectively with internal teams and manage external agency partners. What we're looking for: A strong marketing professional with a minimum of 5 years' experience in similar brand management roles. Proven experience in defining and delivering impactful media campaigns. A results-oriented individual with a track record of delivering against agreed objectives. Experience in managing media agencies and planning capacity. Excellent communication, negotiation, and relationship-building skills. The ability to work collaboratively and adapt to evolving techniques. A creative problem-solver who is highly motivated to deliver high performance. A degree in a Marketing or Business-related field is preferred. Understanding of financial services is a plus, but not essential. If you are a strategic and creative Brand Manager with a passion for delivering impactful campaigns, we encourage you to apply!  

B2B Marketing Manager

Our client, a global leader in professional services, is seeking a strategic and creative marketing professional to join their high-performing marketing team - as a Marketing Manager.  This is a maternity cover role, ideal for an experienced campaign and brand specialist with a strong track record in end-to-end marketing delivery. The Role: You will be responsible for developing and executing integrated, client-centric marketing campaigns that support the growth agenda for the firm. Working closely with senior stakeholders, this role requires someone who is commercially minded, highly organised, and confident navigating a fast-paced, complex environment. Key Responsibilities: Develop and lead the strategic marketing plan  Create and deliver engaging campaigns, leveraging local and global thought leadership. Manage multiple high-priority projects, ensuring excellent execution. Build strong relationships with internal stakeholders across Marketing, Communications and Business Development. Deliver clear reporting and insights to leadership, demonstrating marketing impact. Ensure a consistent and high-quality brand experience across all initiatives. The Ideal Candidate: 6+ years’ experience in marketing, campaigns or brand management. Strong project and stakeholder management skills. Excellent communication and influencing ability, with experience engaging senior leadership. Agile and adaptable, with a proactive approach to problem-solving. Strong commercial awareness and attention to detail. What’s on Offer: A dynamic and supportive working environment Hybrid working with flexibility ( 2 days on site Dublin 2)  Competitive salary and the opportunity to work with a global brand For more contact Eimear Walsh in Alternatives  

Digital Marketing Specialist

An exciting opportunity has arisen for a Digital Marketing Specialist to join a fast-growing global brand in the payments and ecommerce space. This role will play a key part in driving content and campaign performance across the EMEA region. Working within a dynamic pan-EMEA marketing team, you will support digital strategy execution for ecommerce platforms, delivering compelling content and campaigns tailored to local markets. You will own the digital marketing calendar, create engaging copy across email, web, and social, and lead campaign planning. Key Responsibilities: Plan and execute digital marketing campaigns across email and website.  Develop SEO-optimised content for websites and landing pages Collaborate with regional and cross-functional teams to localise content and ensure brand consistency Track campaign performance, report on ROI, and contribute to continuous optimisation Contribute creative assets including visuals, videos, gifs, and more What You’ll Bring: 3+ years’ experience in a digital content or campaign role Excellent writing and communication skills with strong attention to detail Prior experience in preparing email campaigns, ideally with some automation / segmentation exposure.  A proactive mindset with the ability to work across multiple stakeholders and projects Experience in ecommerce or consumer-focused digital marketing Fluency in another European language is a strong advantage This is a great opportunity for a driven digital marketer looking to step into a regional role with real impact and creative scope. For more information please contact Eimear Walsh in Alternatives. 

Senior International Brand Manager

Would you like to join an amazing team, make a difference and be part of the next growth phase for Flahavan’s, one of Ireland’s most loved, iconic and sustainable brands? Alternatives are partnering with Flahavans on this exciting Senior International Brand Manager role. Since 1785, Flahavan’s have been milling oats in Kilmacthomas, making them the oldest continuing family business in Ireland. Each generation has left its mark and over the past twenty years the company has made inroads across the globe, exporting to over twenty countries. A range of branded products has been tailored to the USA, South Korea and the UK markets. Proudly the No 1 oats brand in Ireland and the UK (in the organic segment), the product range today covers hot oats, cold cereals, bakery products (flapjacks, granola) and oat drinks.  The Senior International Brand Manager (SIBM) is responsible for leading the strategic development, execution, and performance of the brand across international markets. This role manages a high-performing team and partners cross-functionally and cross-regionally to drive brand equity, market share, and revenue growth, while ensuring global consistency and local relevancy. Key Responsibilities Brand Leadership Define and execute the global brand strategy, ensuring alignment with company objectives and local market needs. Champion the brand vision and identity across all touchpoints and geographies. Act as brand guardian—ensuring consistency in tone, messaging, and visual identity. People Management Lead, coach, and develop a team of assistant brand managers and/or junior marketing team members. Set clear KPIs, conduct performance reviews, and foster a culture of feedback and growth. Delegate effectively while maintaining strategic oversight and accountability. Market & Consumer Insights Lead analysis of global market trends, consumer behaviour, competitive landscape, and performance data. Translate insights into actionable plans and innovations tailored to regional nuances. Marketing & Communications Develop and oversee global brand campaigns, media strategy, and content creation across traditional and digital channels. Collaborate with internal and external creative agencies on campaign development and rollout. Ensure timely deployment of global toolkits and ensure timely delivery to local markets. Cross-Functional Collaboration: Coordinate with sales, commercial, digital, and supply chain teams to ensure alignment on brand plans. Serve as a central point of contact for local marketing teams, providing guidance and support. Product & Innovation Management Partner with R&D and product development to influence innovation pipeline and positioning based on international needs. Lead go-to-market planning for new product launches, working closely with commercial, supply chain, and sales. Stakeholder Engagement Collaborate with regional marketing leads, commercial heads, and global leadership to align on strategy and execution. Present brand performance, strategies, and recommendations to senior leadership. Performance Management Own global brand dashboards—monitor brand equity, sales performance, market share, and campaign ROI. Continuously refine strategy based on data, feedback, and business outcomes. Key Skills & Experience Required: 6+ years in brand marketing, with at least 3+ years in international or global brand leadership. Background in CPG or FMCG industry. Proven experience managing direct reports and developing high-performing teams. Track record of building and scaling brands across multiple international markets. Strong background in both strategic brand building and tactical execution. Experience with global product launches and cross-functional coordination. Strong understanding of brand equity, positioning, and consumer behaviour. Analytical thinker with commercial acumen and a data-driven mindset. Desirable: Multilingual or experience working in culturally diverse environments. Degree in Marketing, Business, or related field. Personal Attributes Strong leadership and mentorship qualities Data-driven, and commercially minded (awareness of P&L) Strategic and creative thinker Culturally sensitive and globally minded Proactive, organised, and results-oriented Agile and solutions-focused in a dynamic global environment Confident communicator with strong presentation and influencing skills Project management and stakeholder communication skills

Senior Qualitative Researcher

Senior Qualitative Researcher Are you a behavioural researcher who is passionate about driving meaningful change through evidence-based insights? We are partnering with a government agency leading Ireland’s energy transition to recruit a Senior Qualitative Researcher for their Behavioural Economics Unit. In this role, you will deliver high-impact research projects that inform public policy, support sustainable behaviour change, and help shape national programmes around energy efficiency, climate action, and sustainability. Day to day duties - Lead qualitative research projects exploring public attitudes and behaviours toward energy and climate initiatives. Apply a wide range of qualitative methods such as interviews, focus groups, and thematic analysis Translate insights into actionable recommendations to inform government policy and programme design. Mentor junior team members and contribute to building qualitative capability within the organisation. Collaborate with internal teams, policy stakeholders, and external partners to deliver evidence-based solutions. Communicate findings clearly through reports, presentations, and publications. Requirements - A postgraduate qualification (Level 9 or higher) in a relevant discipline such as Psychology, Sociology, Behavioural Science, or Economics. At least 4 years' experience in research, with strong expertise in qualitative methods. A solid understanding of behavioural science and how it can influence policy and programme outcomes. Strong communication and project management skills, with the ability to work independently and collaboratively. A working knowledge of quantitative methods and tools is an advantage. Rewards - You’ll be part of a forward-thinking, values-driven organisation working at the intersection of behavioural science and public policy. Your work will contribute directly to national efforts on climate action and energy transition—making a real impact on people, society, and the environment. Competitive salary on offer, this role is being offered on an 18-month contract basis, hybrid working with 2 days on site in Dublin 2. For more please contact Eimear Walsh in Alternatives.  

Internal Communications Manager

Our client, a prominent public body, is dedicated to delivering essential services that support communities across Ireland. They are committed to fostering a sustainable environment and enhancing the quality of life for all citizens. Due to an internal restructure, they are looking to hire an experienced Internal Communications Manager. Joining a team of 6 across communications and brand, the ideal applicant will have at least 5 years’ experience working in a corporate internal communications role. You will have experience in design and delivery of complex messages, using a range of channels to an large complex audience. This role will be hybrid, based 2 days onsite with remote working outside of this. You maybe based out of the Dublin or Cork office. Key Responsibilities Develop and implement comprehensive communication strategies. Manage internal and external communications to ensure consistent messaging. Oversee media relations and maintain relationships with key stakeholders. Lead crisis communication efforts and develop contingency plans. Utilise data-driven insights to adapt and refine communication approaches. Skills & Experience Required Bachelor’s degree in communications, marketing, public relations, or a related field. Minimum of 5 years' experience in communications, preferably within the public sector or regulated industries. Exceptional written and verbal communication skills. Proven ability to develop strategic communication plans and manage multiple projects. Strong interpersonal skills with the ability to engage stakeholders at all levels. This is an exciting opportunity to play a pivotal role in shaping communication strategies within a high-impact public organisation. Prior Internal Communications experience is essential. Please apply below.  

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

Enterprise Account & Market Research Manager

Enterprise Account & Market Research Manager Professional Services / Consulting | Strategic Growth & Market Intelligence | Dublin (Hybrid, 3 Days in Office) Our client, a leading professional services and consulting firm, is seeking an Enterprise Account & Market Research Manager to play a key role in driving business growth and market expansion across a range of industries. This role sits within the firm’s high-growth Commercial Marketing team, working closely with sector leaders to identify opportunities, build high-value client relationships, and leverage market insights to shape commercial strategy. The Role Reporting to the Head of Marketing you will: Develop and implement go-to-market strategies aligned with business objectives. Use market research and competitive intelligence to identify emerging opportunities and trends. Lead enterprise account management, ensuring best practices in client engagement and retention. Build and nurture high-value relationships across key accounts to drive long-term growth. Manage sales pipelines, track performance metrics, and report on revenue generation. Collaborate across commercial, marketing, and business development teams to align strategies. The Ideal Candidate 10+ years’ experience in enterprise account management, business development, or corporate sales in a large organisation. Strong expertise in market research, insights, and data-driven strategy development. Proven track record in driving revenue growth and expanding enterprise relationships. Commercially savvy with a strategic, results-driven approach. Excellent communication, stakeholder engagement, and relationship-building skills. Experience using CRM systems for pipeline and performance management. What’s on Offer? Competitive salary, full benefits package, and performance-based bonus. Hybrid working (3 days in-office per week). Unparalleled career development opportunities in a high-growth environment. A collaborative, people-first culture that fosters innovation and success. For more information, contact Eimear Walsh at Alternatives, or click apply below.