Head of Marketing

Head of Marketing – Dublin 2 (Hybrid | 9-Month FTC) Our client is one of Ireland's leading professional membership organisations, representing thousands of members nationally and internationally while supporting education, professional development, and industry leadership. They are now seeking an experienced Head of Marketing to join their team on a 9-month fixed-term contract. Reporting into the Executive Head of Strategy, Marketing & Commercial, this is a senior leadership role responsible for shaping the organisation's marketing strategy, strengthening brand positioning, and driving strategic planning. Working closely with the executive team, you'll lead a high-performing marketing function while using insight, data, and digital channels to deliver meaningful engagement across members, students, and key stakeholders. Core duties of the Head of Marketing will include: Leading the organisation's brand, marketing, and strategic planning functions Developing and delivering integrated marketing campaigns across education, membership, and commercial programmes Driving brand positioning and ensuring consistency across all marketing and communications Partnering with senior leadership on strategic planning and annual business priorities Leading research, customer insight, CRM, and analytics to inform marketing strategy Managing agency relationships, strategic partnerships, and key stakeholder engagement Overseeing budgets, performance reporting, and continuous marketing optimisation Leading and developing a high-performing marketing team Skills and experience you will need for the Head of Marketing role: 8+ years' experience in senior marketing, brand, or communications roles, must include people management, and 3 – 5 years at supervisory or management level Proven success developing and delivering strategic, integrated marketing programmes Experience partnering with senior leadership to shape business and marketing strategy Strong expertise in brand management, digital marketing, CRM, customer insights, and analytics Commercially minded with experience managing budgets and measuring marketing performance Excellent leadership, stakeholder management, and communication skills Experience within a membership organisation, education, professional services, or regulated environment would be advantageous What's on offer: Salary:  €90,000   Benefits included Hybrid working 9-month fixed-term contract Opportunity to lead a well-established marketing function within a highly respected national organisation Please note – this role is based in Dublin 2 with a hybrid working model.  

Digital Marketing Manager - Website and Content

Digital Marketing Manager - Website & Content Our client a leading global organisation, based in South Dublin, are looking to hire a talented Digital Marketing Manager to lead their Website and Content (globally) for a 12 month contract. Working within a collaborative marketing team, you will manage website content, support regional teams, coordinate with external agencies, and drive ongoing improvements to digital performance and governance. Key Responsibilities Manage and publish website content through the CMS. Ensure content is accurate, engaging and aligned with brand guidelines. Support regional marketing teams with website updates and launches. Coordinate with external development partners on website enhancements and issue resolution. Monitor website performance using analytics and recommend improvements. Champion SEO, accessibility and digital best practice. Provide CMS guidance and support to internal stakeholders. About You 5+ years' experience in website management, digital marketing or content management. Experience using a CMS (Sitecore advantageous). Strong copywriting and content editing skills. Good understanding of SEO and Google Analytics. Excellent project management and stakeholder management skills. Highly organised, detail-oriented and passionate about creating great digital experiences. This is an excellent opportunity for a digitally savvy marketing professional who enjoys combining content, analytics and stakeholder collaboration to deliver an outstanding online experience. Contact Eimear Walsh in Alternatives for more.  

Digital Marketing Executive

Digital Marketing Executive – West Cork City (4 Days On-Site) Our client is a nationally recognised charitable organisation dedicated to transforming lives through life-changing support services, advocacy, and community programmes. With a strong public profile and an ambitious fundraising strategy, they are seeking a creative and commercially minded Digital Marketing Executive to join their Communications team. This is a pivotal role where you'll help shape the organisation's digital presence, grow online engagement, and support fundraising initiatives that make a real difference. Working closely with the Communications and Fundraising teams, you'll combine strategic thinking with hands-on execution to deliver engaging digital campaigns that inspire audiences and generate measurable results. Core duties of the Digital Marketing Executive will include: Developing and delivering digital marketing campaigns that drive awareness, engagement, fundraising, and ecommerce performance Managing and continuously enhancing the organisation's website, ensuring content is engaging, user-focused, and SEO optimised Creating compelling digital content across social media, email, web, photography, graphics, and video to support campaigns and storytelling Managing and optimising online income channels, including ecommerce, donations, merchandise, and other digital fundraising initiatives Planning, implementing, and monitoring paid digital and social media campaigns to maximise reach and return on investment Growing and managing social media communities while maintaining an engaging and consistent brand voice across all platforms Monitoring campaign performance using analytics and reporting tools, providing insights and recommendations to continually improve results Supporting fundraising campaigns, events, and organisational initiatives with integrated digital marketing activity Collaborating with internal teams, external agencies, and volunteers to strengthen digital engagement across the organisation Keeping up to date with emerging digital trends, technologies, and best practice to continually evolve the organisation's digital strategy Skills and experience you will need for the Digital Marketing Executive role: Minimum 3 years' experience in a digital marketing role with responsibility for campaign planning and delivery Proven experience managing digital campaigns that deliver measurable engagement and commercial or fundraising outcomes Experience managing websites, CMS platforms, SEO, Google Analytics (or GA4), and digital reporting Content creation skills Experience managing paid social and digital advertising campaigns Familiarity with ecommerce platforms and online income generation is highly desirable Experience using email marketing and marketing automation platforms such as Mailchimp or similar Excellent project management, organisational, and stakeholder management skills Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment The successful candidate will demonstrate: A creative, commercially minded approach to digital marketing Experience managing interns or volunteers Strong initiative and the confidence to take ownership of projects Excellent communication and storytelling skills A collaborative and positive attitude, with a willingness to work across multiple teams A passion for using digital marketing to engage audiences and deliver meaningful impact What's on offer: Salary:  €35,000 - €40,000 Pension Opportunity to work for a highly respected, purpose-led organisation, who truly make a difference Varied, creative role with real ownership and autonomy Supportive and collaborative working environment 4 days on-site, with flexibility for one remote working day Please note – this role is based west of Cork City and requires on-site attendance four days per week.  

Customer Strategy & Insights Manager

Customer Strategy & Insights Manager Dublin | Hybrid Working An exciting opportunity has arisen for a commercially minded and analytically driven professional to join a leading consumer services organisation during a period of significant growth and transformation. This is a high-impact role sitting at the intersection of customer analytics, commercial strategy, marketing and customer experience. The successful candidate will be responsible for turning complex data into actionable insight that drives customer acquisition, retention and long-term value across a large consumer customer base. The Opportunity Reporting into senior leadership, you will lead the development of customer insight, behavioural analytics and commercial performance frameworks that inform strategic decision-making across the business. This role goes beyond reporting and dashboard creation. You will use data to identify opportunities, challenge assumptions, influence key stakeholders and shape customer growth strategies. Key Responsibilities Develop and deliver customer acquisition and retention strategies informed by data and insight. Analyse customer behaviour, conversion trends and retention performance to identify growth opportunities. Lead structured testing and experimentation programmes to improve commercial outcomes. Build customer segmentation, propensity and lifetime value models to support targeted activity. Identify trends and emerging risks across customer journeys and commercial performance. Translate complex datasets into clear recommendations and compelling narratives for senior stakeholders. Partner closely with marketing, digital, pricing, customer experience and commercial teams to optimise performance. Develop reporting and insight frameworks that support a data-driven culture across the organisation. Identify cross-sell, upsell and customer value opportunities through behavioural and transactional analysis. Ensure customer growth initiatives align with regulatory and customer outcome requirements. About You 7+ years' experience in a customer analytics, growth, CRM, commercial insight or customer strategy role. Strong experience using data to drive customer acquisition, retention, conversion and customer value. Proven ability to influence commercial decisions through evidence-based insight. Experience working with customer segmentation, behavioural analytics, churn analysis or predictive modelling. Highly analytical with strong commercial acumen and stakeholder management skills. Comfortable working with large datasets and translating findings into actionable business recommendations. Experience with BI and analytics tools such as Power BI, Tableau or similar. Exposure to CRM, digital analytics and customer journey optimisation would be advantageous. Experience operating within a regulated consumer environment is desirable. Why Apply? This is an opportunity to join a well-established and highly recognised organisation where data, customer insight and innovation are central to future growth. The role offers significant visibility, senior stakeholder exposure and the opportunity to directly influence commercial strategy and customer outcomes across the business. For more contact EImear Walsh in Alternatives.   

Digital Executive - Content and Social

Digital Executive – Content and Social, Dublin City – ON-SITE Are you a creative and digitally focused Digital Executive who thrives in a high-performance, fast-paced environment? Do you enjoy creating compelling and engaging content, taking ownership, bringing ideas to life, and working closely with senior leadership to shape how a brand shows up? Our client, a leading commercial real estate organisation in Dublin City, is seeking a Digital Executive, with a focus on content and digital management, to join their team. This is a high-impact, high-visibility role, sitting within the CEO Office, offering direct exposure to senior decision-making, major projects, and business strategy. This organisation has built a strong brand and reputation, and is now at a key growth point, looking to further expand and elevate its digital presence with a driven content focused Digital Marketing Executive who will play a central role in that journey, working within a lean, collaborative team that takes real pride in the quality of its work. As Digital Executive, you will combine creativity with execution, owning digital and social channels and content while contributing to broader brand and communications initiatives. Core duties of the Digital Executive will include: Development and rollout of content and marketing initiatives that enhance brand presence and visibility, and audience engagement across a portfolio of high-profile projects and brands Creating high-quality, visually engaging content for digital and social channels, ensuring consistency with a premium and established brand identity Managing and evolving the organisation’s social media presence, identifying opportunities to grow reach, engagement, and impact Working closely with the CEO Office and wider team to develop content, campaigns, and communications that align with business priorities Managing the creation and updates of all content related to social media, website, and App, and any other content requirements Identifying and implementing new digital opportunities, including tools, platforms, and formats that support the organisation’s evolving digital strategy Overseeing content updates and ongoing optimisation of digital platforms and website, including the bespoke business app, ensuring relevance and user engagement Monitoring content performance metrics and digital trends, using insights to refine and improve content and channel performance Skills and experience you will need for the Digital Executive role: Minimum 3 years’ experience in content, social media, or digital marketing A background in hospitality, working with premium brands, or in the luxury goods space would be advantageous Strong content creation skills, including copywriting and visual content Experience managing social media platforms and channels and growing digital engagement A creative mindset with a strong eye for detail and content Excellent communication and presentation skills Proactive, self-starter with the confidence to take ownership and drive initiatives Comfortable working closely with senior stakeholders and contributing ideas What’s on offer: Competitive salary (€50 - €60K) Exceptional benefits package to include healthcare, strong pension, and bonus Direct exposure to senior leadership and strategic projects Ownership of all content creation and social media initiatives Opportunity to play a key role in expanding a strong brand’s digital presence whilst carving out a career and growth path Collaborative, high-performing team environment with a strong culture *Please note – this role is based in Dublin City and is fully office based Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search Gain access to exclusive roles that are not advertised elsewhere

Customer Proposition Manager

Customer Proposition Manager Dublin | Hybrid We are partnering with an innovative customer-focused organisation to appoint a Customer Proposition Manager. This is an exciting opportunity to shape and enhance customer propositions, using market insights, customer behaviour and commercial data to drive growth, improve customer experience and deliver meaningful business outcomes. Working closely with commercial, technology, operations and marketing teams, you will be responsible for developing new propositions, enhancing existing products and bringing ideas from concept through to launch. This role is being offered on a 6 month contractual basis, ideally to be based in South Dublin 2 days per week (some flex) Key Responsibilities Develop and evolve customer propositions based on customer and market insights Identify opportunities to improve customer experience and commercial performance Build business cases and support the development of new products and services Lead initiatives from concept through to implementation and launch Collaborate across multiple teams to deliver customer-focused solutions Monitor performance and make recommendations for continuous improvement About You Experience in proposition, product, commercial or customer strategy roles Strong analytical and commercial skills Proven ability to turn insight into action Excellent stakeholder management and communication skills Experience working across cross-functional teams Experience within utilities, telecommunications, financial services, technology or other customer-centric sectors would be advantageous. For a confidential discussion, please contact Eimear in Alternatives.  

Head of Marketing

Head of Marketing Dublin – onsite 5 days per week   We are partnering with a leading consumer organisation to appoint a Head of Marketing. This is a high-impact leadership opportunity for an experienced marketer who thrives in fast-paced, commercially driven environments and is passionate about delivering marketing that drives measurable business results. Reporting directly to the CEO, you will lead a multidisciplinary marketing function spanning brand, creative, media, digital and campaign delivery. This is a rare opportunity to shape the future direction of a well-established national brand and play a key role in its next phase of growth. The Opportunity As Head of Marketing, you will be responsible for developing and delivering a marketing strategy that drives customer engagement, brand growth, footfall, website traffic and commercial performance. You will lead the planning and execution of integrated campaigns across multiple channels, ensuring all marketing activity is aligned to business objectives and delivers measurable return on investment. Working closely with senior stakeholders across the business, you will champion customer-centric thinking, strengthen marketing effectiveness and build a high-performing team focused on delivering exceptional results. Key Responsibilities Develop and lead the overall marketing strategy Drive marketing effectiveness and commercial performance across all channels Lead integrated campaign planning and execution Oversee media investment, optimisation and measurement Enhance creative quality and campaign impact Ensure a seamless customer journey across digital and offline touchpoints Build, develop and inspire a high-performing marketing team Partner with executive leadership to support wider business objectives About You You are a commercially minded marketing leader with a strong track record of delivering impactful campaigns and leading high-performing teams. You bring: Significant experience in a senior marketing leadership role Strong understanding of brand, media, digital and performance marketing Experience managing substantial marketing budgets A proven ability to translate strategy into commercial outcomes Excellent stakeholder management and influencing skills Strong analytical and decision-making capabilities The ability to thrive in a fast-moving, results-focused environment Experience within retail, consumer, telecommunications, travel, utilities or other high-volume customer-focused sectors would be advantageous. Why Apply? This is an opportunity to join a recognised market leader and play a pivotal role in shaping the future of its marketing function. You will have significant visibility, direct access to executive leadership and the opportunity to make a meaningful impact on business performance. For a confidential discussion, please contact Eimear Walsh in Alternatives.  

Internal Communications Manager

Internal Communications Manager A leading international organisation is seeking an experienced Internal Communications Manager to join its corporate team in Dublin. This is a high-profile opportunity for a strategic and commercially minded communications professional to shape and deliver internal communications across a large, multi-site and fast-paced business environment. Working closely with senior leadership, the successful candidate will play a key role in driving employee engagement, supporting organisational change and ensuring clear, consistent communication across the wider business. The role will suit someone who combines strategic thinking with a hands-on approach and is comfortable influencing across multiple teams, stakeholders and business functions. Key Responsibilities Develop and deliver internal communications strategy aligned to business priorities and organisational goals Partner with senior leaders to shape messaging, communications plans and engagement initiatives Lead communications activity across change, transformation and business-critical projects Create clear, engaging and audience-focused communications across multiple channels Support leadership teams with communication planning and employee engagement initiatives Use insight and analytics to continuously improve communication effectiveness Build strong relationships across leadership, communications and wider business teams About You Significant experience in internal communications within a large or complex organisation Strong stakeholder management and influencing capability, with confidence operating at senior leadership level Proven experience supporting organisational change or transformation initiatives Excellent written and verbal communication skills, with the ability to simplify complex information Commercially aware, proactive and delivery focused Strong judgement, resilience and ability to operate effectively in fast-paced environments Highly organised with the ability to manage multiple priorities simultaneously This is an excellent opportunity to join a well-established international organisation offering broad exposure, strategic impact and the opportunity to contribute at a senior level within a dynamic and evolving business. For more information contact Eimear Walsh in Alternatives

Communications Manager

Communications Manager An exciting opportunity to join a large and growing Irish organisation operating across Ireland and Europe. This is a broad, hands-on communications role where you will help shape and deliver both internal and external communications during a key phase of growth and transformation. Working closely with leadership teams and colleagues across the business, you will play a key role in keeping people informed, engaged and connected, while also supporting wider brand and corporate communications activity. The Role Lead internal communications across the organisation Create engaging content including newsletters, presentations, updates and campaigns Support leadership communications and key business announcements Partner with HR and wider teams on engagement, change and ESG communications Support events, projects and wider communications initiatives Work with external partners and agencies where required About You Around 8 + years’ communications experience, either in-house or agency side Excellent writing and content creation skills Experience delivering internal communications and engagement initiatives Strong stakeholder management and relationship-building skills Comfortable managing multiple projects in a fast-paced environment Creative, proactive and highly organised Familiarity with tools such as PowerPoint, Canva and video editing This is a fantastic opportunity for an ambitious communications professional who enjoys variety, collaboration and the opportunity to make a real impact within a dynamic organisation.  For more information contact Eimear in Alternatives 

Group Marketing Communications Manager

A leading Irish organisation is seeking an experienced Group Marketing Communications Manager to join its Marketing & Customer Insights Leadership Team, playing a key role in how the organisation engages customers and markets during a significant period of transformation and growth. This is a senior leadership opportunity with responsibility for translating business strategy into high-impact, insight-led marketing communications across multiple consumer and corporate brands. The successful candidate will lead a talented multidisciplinary team and work closely across brand, media, digital, product and compliance functions to deliver standout communications within a complex and regulated environment. The role will also contribute to the continued evolution of a modern, high-performing marketing function, focused on effectiveness, innovation and long-term business impact. Key Responsibilities Lead a centralised marketing communications function across a large, complex organisation. Develop and deliver integrated communications strategies across mass media, digital and direct channels. Drive best-in-class creative and media strategies that strengthen brand engagement and deliver measurable results. Embed marketing effectiveness, customer insight and performance measurement into planning and investment decisions. Manage significant marketing budgets and agency partnerships with strong governance and accountability. Lead, mentor and develop a team of approximately 15 marketing professionals. Collaborate closely with senior stakeholders across commercial, customer and operational functions. Experience & Qualifications Essential 10+ years’ experience in marketing communications, including significant senior leadership experience within a complex or regulated environment. Proven track record delivering impactful integrated marketing and advertising campaigns. Strong leadership experience managing multidisciplinary marketing teams and influencing senior stakeholders. Excellent technical expertise across creative development, media strategy, digital marketing and campaign delivery. Strong commercial acumen, stakeholder management and budget oversight experience. Relevant third-level qualification in Marketing, Business or a related discipline. Desirable Professional qualifications in Marketing, Advertising or Communications. Leadership or people management development training. Passion for innovation, transformation and continuous improvement. The Opportunity Senior leadership role within a highly recognised Irish organisation. Opportunity to shape the future direction of a large-scale marketing communications function. Strong focus on collaboration, innovation and marketing effectiveness. Hybrid working model with flexibility and modern workplace practices. Inclusive, values-led culture with strong investment in people development and wellbeing. Location Dublin-based with a hybrid working model requiring regular in-person collaboration across multiple office locations.  

Campaign and Digital Manager

Looking to step into a role where you can genuinely shape campaigns, influence creative, and see the commercial impact of your work? We are partnering with a leading Irish organisation to hire a Campaign & Digital Manager to drive high-impact, multi-channel campaigns across a well-known consumer brand. This is a brilliant opportunity to work at scale, collaborate with strong internal teams, and push creative and media performance in a meaningful way. What you’ll be doing: Leading end-to-end campaign delivery across brand and performance channels Translating business priorities into clear, insight-led campaign strategies Working closely with creative and media agencies to deliver standout work Driving campaign performance, optimisation and post-campaign analysis Bringing fresh thinking to creative in a competitive, low-interest category Collaborating across teams (PR, digital, sponsorship, CRM) to deliver joined-up campaigns What we’re looking for: 5+ years’ experience in a campaign, brand or digital marketing role Strong experience delivering integrated, multi-channel campaigns Confident working with agencies and challenging for better creative output Strong grasp of media planning, digital channels and performance metrics Commercially minded, organised, and comfortable managing multiple priorities Why this role? High-visibility campaigns with real commercial impact Strong brand, strong budgets, and a genuine focus on quality A collaborative team environment with room to influence and grow Hybrid working with flexibility built in For more information contact Eimear Walsh in Alternatives 

Partner Marketing Manager

Partner Marketing Manager This is a key role within a growing communications and engagement function, supporting the delivery of large-scale infrastructure and sustainability projects. Working closely with senior stakeholders, you will lead the development and execution of joint marketing and communications strategies across a portfolio of strategic partners, ensuring alignment, consistency and impact across high-profile initiatives. The Role Develop and deliver joint marketing and communications plans with key partners Act as the central point of coordination across multiple organisations, ensuring consistent messaging Build strong relationships with internal teams and external stakeholders at senior level Lead integrated campaigns across PR, digital, content and events Work with agency partners across media, creative and events Support delivery of major project launches and engagement initiatives Translate complex projects into clear, compelling communications Manage budgets, reporting and campaign performance The Person 5+ years’ experience in partner marketing, communications or stakeholder engagement Experience working with large organisations, ideally within the technology space Strong stakeholder management and influencing skills Proven experience delivering integrated campaigns Highly organised, comfortable managing multiple priorities in a fast-paced environment Commercial, proactive and hands-on in approach Why This Role Work on high-impact, nationally significant projects Strong visibility and access to senior leadership Fast-paced, evolving environment with real scope to grow Opportunity to contribute to sustainability and community-focused initiatives Contact Eimear Walsh for more information