A Digital Marketing Manager is required to join an established marketing team with the ability to drive visibility and engagement online through effective digital marketing strategy.
Reporting to the Marketing & Communications Director, this role will oversee and implement comprehensive digital marketing strategies across various online channels. You will have a deep understanding of digital marketing trends, analytics, and the ability to drive results through data driven decisions.

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What you will do:

• Plan, implement, and optimise digital marketing campaigns across various channels such as social media, email, content marketing, and paid advertising.

• Manage and optimise end to end campaigns, analysing trends and tracking results

• Writing engaging copy for adverts and proofreading

• Creating and planning a variety of PPC campaigns across a range of digital channels

• Stakeholder management with the ability to present data and reports to a range of audiences.

• Efficiently manage advertising budgets across multiple campaigns and platforms.

• P&L responsibility for all PPC accounts.

• Develop and execute a centralised digital marketing strategy aligned with overall business objectives.

• Collaborate with stakeholders to understand business goals and translate them into effective digital marketing initiatives.

• Develop and oversee content strategy to ensure it aligns with the brand and resonates with the target audience.

• Analyse data and metrics to gain insights, make data-driven decisions, and optimize future campaigns.

• Lead and manage a team of digital marketing professionals, providing guidance, support, and fostering a collaborative environment.

• Oversee the implementation and integration of digital marketing tools and platforms.

• Ensure that all digital marketing efforts are aligned with the brand identity and messaging.

What you need to do the role:

• 5 years similar digital marketing experience in a commercial environment

• Demonstrable experience owning and managing paid media, websites, SEO, and social media channels

•  Experience with digital advertising platforms

•  Proficient in website analytics tools and CMS systems like WordPress

•  Familiarity with Marketing Automation and CRM platforms (e.g., HubSpot)

•  Knowledge of the latest digital marketing trends and technologies

•  Strong analytical skills with a focus on achieving measurable ROI

•  Successful track record of developing and executing effective marketing campaigns

Please contact Leonie Gleeson lgleeson@alternatives.ie if you have any further queries
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