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Digital Marketing Manager

Digital Marketing Manager

  • Location

    Ireland

  • Sector:

    Digital

  • Job type:

    Perm

  • Salary:

    70000 - 75000

  • Contact:

    Leonie Gleeson

  • Salary high:

    75000

  • Salary low:

    70000

  • Job ref:

    6623

  • Published:

    3 months ago

  • Expiry date:

    2024-02-27

  • Consultant:

    ConsultantDrop

A Digital Marketing Manager is required to join an established marketing team with the ability to drive visibility and engagement online through effective digital marketing strategy.
Reporting to the Marketing & Communications Director, this role will oversee and implement comprehensive digital marketing strategies across various online channels. You will have a deep understanding of digital marketing trends, analytics, and the ability to drive results through data driven decisions.

#LI-LG1 #LI-Hybrid
What you will do:

  • Plan, implement, and optimise digital marketing campaigns across various channels such as social media, email, content marketing, and paid advertising.

  • Manage and optimise end to end campaigns, analysing trends and tracking results

  • Writing engaging copy for adverts and proofreading

  • Creating and planning a variety of PPC campaigns across a range of digital channels

  • Stakeholder management with the ability to present data and reports to a range of audiences.

  • Efficiently manage advertising budgets across multiple campaigns and platforms.

  • P&L responsibility for all PPC accounts.

  • Develop and execute a centralised digital marketing strategy aligned with overall business objectives.

  • Collaborate with stakeholders to understand business goals and translate them into effective digital marketing initiatives.

  • Develop and oversee content strategy to ensure it aligns with the brand and resonates with the target audience.

  • Analyse data and metrics to gain insights, make data-driven decisions, and optimize future campaigns.

  • Lead and manage a team of digital marketing professionals, providing guidance, support, and fostering a collaborative environment.

  • Oversee the implementation and integration of digital marketing tools and platforms.

  • Ensure that all digital marketing efforts are aligned with the brand identity and messaging.


What you need to do the role:

  • 5 years similar digital marketing experience in a commercial environment

  • Demonstrable experience owning and managing paid media, websites, SEO, and social media channels

  •  Experience with digital advertising platforms

  •  Proficient in website analytics tools and CMS systems like WordPress

  •  Familiarity with Marketing Automation and CRM platforms (e.g., HubSpot)

  •  Knowledge of the latest digital marketing trends and technologies

  •  Strong analytical skills with a focus on achieving measurable ROI

  •  Successful track record of developing and executing effective marketing campaigns

Please contact Leonie Gleeson lgleeson@alternatives.ie if you have any further queries
#LI-Hybrid #LI-LG1