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The gig economy – a talent enabler
By Joan Fahey, Head of Alternatives’ Flexible Panel, Alternatives There’s much debate around the future of working but one trend that is definitely here to stay is flexible working. Flexible wor...
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Are you Ireland's Marketer of the Year 2019?
Are you a leading light of marketing? Have you achieved great business and brand success? If so, we'd love to hear from you! This year our criteria are a little different to previous year...
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‘Ensure Everyone Is Looking At Things Differently’: How Flexible Recruitment Shapes A Diverse Team At Permanent TSB
Without even realising it, hiring managers can often fall prey to unconscious bias. We gravitate towards the people we can relate to, we admire the skill sets we desire and we connect with those wh...
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Tim Ryan, Glanbia: Flexible Contracts Helped Me Shape A 20-Year Career in Marketing
“I had a permanent opportunity and an interim opportunity and I took the interim opportunity.” It’s a rare and magical thing when a brand becomes synonymous with a country – but think of Ireland...
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Dervila McGarry: ‘The Onus Today Is On Businesses To Be Flexible – Especially For Millennials’
There is no blueprint for a successful marketing campaign. What works for one campaign might not gain any traction for another. The challenge for marketers is to study, analyse and understand wh...
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"Flexible Talent Helps Us Scale The Business Quickly"
Carmel O’Boyle: 'Growth Is Key At LogMeIn – And Flexible Talent Helps Us Scale The Business Quickly' ‘It was really the need to grow and scale quickly that made Alternatives so appealing’ Reg...
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"Living the dream"
"I Do Feel Like I’m Living The Dream’: How Paula Thomas Built An Incredible Career On Flexible Contracts" Flexible working is about just that - flexibility. And where there’s flexibility there’s...
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Alternatives Quarterly Market Update
The market for talent has remained dynamic, in spite of uncertainty over Brexit and a 31st October deadline. FMCG & Drinks sectors are displaying a great deal more caution, and are relatively quiet...
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Alternatives Flexible Panel
Flexible access to talent for growth The way people want to work is changing and some of the most talented professionals are choosing to work in the gig economy, for flexibility, accele...
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Talent for topline growth
There are 8 key levers of sustainable and profitable topline growth. Multi-disciplinary, ever evolving marketing functions are at the heart of this, as are other customer and market focused functio...
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Paul Dervan leading Alternatives Marketing Effectiveness
Paul Dervan is joining Alternatives as Head of Marketing Effectiveness.Paul will be leading Alternatives effectiveness consultancy & training arm, working with marketing leaders and their teams...
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A bright future for marketing
BY BERNIE KEOGH, MANAGING DIRECTOR, ALTERNATIVES (www.alternatives.ie) The World of Work in the 21st century has changed utterly, presenting new opportunities and challenges in equal measure. As...
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Priming our engines for top performance
Priming our engines for a healthy you It’s that time of year, back at work with already a mountain of work on our desks! Generally, in January we have renewed focus, goals and aspirations, not only...
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The Evolving Role of Marketing, For Success
As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. Marketing is a profession unlike any other in t...
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Predictions for 2019
Alternatives Predictions for the Year Ahead Some thoughts for the marketing, digital and data community as we start a new year. The outlook for 2019 will clearly be dominated by Brexit It...
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Fiona Dawson, Mars, Ireland's Ultimate Marketer
Irish Woman, Global President Mars, revealed as Ireland’s Ultimate MarketerFiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an ...
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The 10 Must Be's
By Sandra Lawler, Founder Director, AlternativesHow do you remain a relevant and valued strategic partner that helps your organisation put the customer at the centre of its business, whilst ensurin...
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The new 2018 Alternatives MII Salary, Market Insights & Sentiment Survey
WOMEN EARNING LESS AND MISSING OUT ON BENEFITS; GIG ECONOMY THRIVING, ENGAGEMENT LEVELS DIVING AND BREXIT CASTS A SHADOW The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insig...
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Marketer of the year
Every year, since 1993, there could only be one winner. But we’re now looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Y...
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Update from Alternatives
It’s just over seven weeks since I re-joined Alternatives as Managing Director and it’s wonderful to be back. I feel a real sense of privilege and responsibility to be afforded the opportunity to c...
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