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What does the Marketing Structure of 2017 and beyond look like?
almost 7 years agoThe easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolvution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to purchase. In this post digital era it ...
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Alternatives Favourite Christmas Ads
almost 7 years ago byYou know the festive season has officially kicked into gear when the iconic Christmas TV adverts begin to hit our screens. From Kellogg kids to magical snowman and iconic imagery synonymous with the most magical time of the year. Christmas ads always have a special place this time of year.Here is a selection of some of our favourite ads here in Alternatives.Sorcha Coleman ou...
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Irish analytics pros in demand
almost 7 years agoSurvey shows positive salary picture, but with potential skills issues ahead with people on the move.A survey of Irish data analytics professionals for the Analytics Institute, carried out by Alternatives, has found that three quarters of respondents received a salary increase in the last 12 months.The survey found the increases were spread quite evenly across all sectors, ...
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