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Building a Successful CX Strategy – Part 4
over 6 years ago byAs Customer Experience is now one of the top priorities for businesses ranking no 1 as the most exciting opportunity for Companies (2017 Digital Marketing Trends Report by Econsultancy and Adobe), no company can afford to lag behind and organisations are now looking for ways to win the CX battle. The biggest challenge is that there are so many things tied to customer experi...
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Why should we embrace Marketing Automation? Part 3
over 6 years ago byThere are now hundreds of marketing automation solutions in the marketplace today and over 59% of Fortune 500’s B2B companies use this technology for a very good reason. Marketing Automation tools are helping companies achieve growth for one simple reason: it improves the customer experience. Advances in marketing automation have enabled marketers to regain control of today...
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Why is Personalisation so critical? Part 2
over 6 years ago byOutputs from the Alternatives Digital Think Tank by Joan Fahey, Senior Talent ManagerHosted by Alternatives Digital Talent Team; Joan Fahey, Adrian Clarke and moderated by Charley Stoney, Managing Director of Alternatives, this breakfast Think Tank was held on 5th July and was attended by 20 digital leaders and decision makers from a variety of industry sectors including; Pr...
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Building Blocks for Success. Challenges and how to overcome them. Part 1
over 6 years ago byOutputs from the Alternatives Digital Think Tank by Joan Fahey, Senior Talent ManagerIntroductionHosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley Stoney, Managing Director of Alternatives, this breakfast Think Tank was held on 5th July and was attended by 20 digital leaders and decision makers from a variety of industry sector...
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Marketing, Digital & Data – Salary & Market Insights Survey 2017!
over 6 years ago byCan you believe it’s that time of year? Once again, we would really appreciate you sparing a few moments of your time so we can compile our Annual Survey in collaboration with The Marketing Institute of Ireland. This survey continues to be the key barometer for the marketing, digital & data community not just for salary benchmarking but also to identify overall sentiment ...
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A Day in the Life of… Sorcha Coleman, Head of Talent at Alternatives
over 6 years ago byThe Marketing Institute: What does a Head of Talent do? Sorcha Coleman: In Alternatives, as Head of Talent, my purpose is to ensure myself and my team are providing the best talent to the market and offering relevant and compelling career opportunities to our tribe of marketing mavens and customer evangelists. I also focus on being consistent in how we learn and develop o...
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Wanted: leaders who can out-think Brexit
over 6 years ago byBy Adrian Marples, Client Partner, Alternatives Elect (www.alternativeselect.ie) Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit think tank, a quick show of hands showed that the majority of the participants (a) knew that Brexit would hit them hard, and they would need to take steps (b) had no idea what those s...
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