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Sandra Lawler

Founder +353 1 6618889
LinkedIn Profile

I co-founded Alternatives in 2000 and have loved the exciting journey from start up to today.

I now focus on senior talent, I help shape talent solutions for clients and work on strategic projects with our team to ensure we continue to provide relevant, timely and flexible talent solutions.

I am really proud of the Alternatives brand, the Alternatives team that have helped shape it and of all of the talented people that we have worked with along the way.

I am a graduate of DCU International Marketing and Languages. Before Alternatives I spent 16 years in senior international marketing roles in Dublin, Barcelona, Brussels and Paris, working for such iconic, international brands as Kerrygold and Jameson.

I was also privileged to be a previous EY Entrepreneur of the Year finalist and a joint recipient of the Image/Sunday Times Female Entrepreneur of the Year.


The first box is for the title ('what they say'), the second box is for the testimonial. You need to select a full block of text as 'block quote' (the symbol with the quotes in the edit menu) to make it an independent testimonial. Bold text is used to write the name of the author of the quote.

What they say

 I have probably worked with Sandra and the Alternatives team from the beginning. Not only do they find me great people that fit into our culture and make a positive impact, but they also provide thought leadership in the evolving marketing and digital space that adds value to our business. That’s why I believe that Alternatives is much more than just recruitmentNiall O'Grady, ex GM Strategy & Marketing, Permanent TSB 

“I have worked with both Sandra Lawler and Charley Stoney for a number of years now and believe that the flexible business model they offer for talent in the commercial and marketing disciplines is exceptional.  The Alternatives team have an in-depth understanding of today’s business needs which give them the edge when finding us the right people to drive us forward.”  

Eoin MacManus, Commercial Director, three

It's such a pleasure to work alongside an extremely intelligent business woman and see how much respect she has in the industry.