Sandra Lawler

Founder Director +353 1 6618889
LinkedIn Profile

I co-founded Alternatives in 2000 and have loved the exciting journey from start up to the dynamic business we are today.

Today I work primarily on strategic projects for Alternatives and work closely with our Managing Director and team to ensure we continue to provide relevant, timely and flexible talent solutions. I am really proud of the Alternatives brand, the Alternatives team that have helped shape it and of all of the talented people that we have worked with along the way.

I am a graduate of DCU International Marketing and Languages. Before Alternatives I spent 16 years in senior international marketing roles in Dublin, Barcelona, Brussels and Paris, working for such iconic, international brands as Kerrygold and Jameson.

I was also privileged to be a previous EY Entrepreneur of the Year finalist and a joint recipient of the Image/Sunday Times Female Entrepreneur of the Year.


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What they say

 I have probably worked with Sandra and the Alternatives team from the beginning. Not only do they find me great people that fit into our culture and make a positive impact, but they also provide thought leadership in the evolving marketing and digital space that adds value to our business. That’s why I believe that Alternatives is much more than just recruitmentNiall O'Grady, ex GM Strategy & Marketing, Permanent TSB 

“I have worked with both Sandra Lawler and Charley Stoney for a number of years now and believe that the flexible business model they offer for talent in the commercial and marketing disciplines is exceptional.  The Alternatives team have an in-depth understanding of today’s business needs which give them the edge when finding us the right people to drive us forward.”  

Eoin MacManus, Commercial Director, three

It's such a pleasure to work alongside an extremely intelligent business woman and see how much respect she has in the industry.