News

Are you keen to make a change in your professional life in 2018? Alternatives can help you to find a new job. Regardless the field or who is together with you on this journey, a great CV is mandatory.See what recruiters look for and how to improve your chances to catch their attention. The tips below were written with digital marketers in mind, but many of them apply to othe...

The digital world we live in today affects every function in today’s organisations and to stay competitive we simply can’t afford to think in digital silos anymore. For the last 10 years, we have been talking about how we ‘do digital’ This seems a bit meaningless now as if you don’t ‘do digital’ you’re really not ‘doing’ at all. We need to remove the ‘digital’ label and simp...

Of course not! So, don’t let it stop you from embracing the new Gig Economy for your digital talent solutions… Fear works on different people in different ways. It either cripples you or motivates you to take a stand. A stand for your brand, your team and the people who follow and believe in you. Most of the time we see fear hold people back when it comes to digital marketin...

Here at Alternatives, January tends to be one of the busiest months of the year for the team. The “New Year, New me” mantra is on everyone’s mind heading into 2018 and for many that means taking the necessary steps towards their dream job. Here at Alternatives we give our candidates the best possible tools so that they can reach their potential. This starts with creating the...

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolvution to ensure that the marketing function is spearheading customer communications that both relates to, excites and prompts customers to purchase. In this post digital era it is ...

You know the festive season has officially kicked into gear when the iconic Christmas TV adverts begin to hit our screens. From Kellogg kids to magical snowman and iconic imagery synonymous with the most magical time of the year. Christmas ads always have a special place this time of year. Here is a selection of some of our favourite ads here in Alternatives. Sorcha Coleman ...

Survey shows positive salary picture, but with potential skills issues ahead with people on the move.​ A survey of Irish data analytics professionals for the Analytics Institute, carried out by Alternatives, has found that three quarters of respondents received a salary increase in the last 12 months. The survey found the increases were spread quite evenly across all sectors...

Alternatives are delighted to launch the 2017 Salary & Employee Sentiment Survey for the Data Analytics community in collaboration with the Analytics Institute of Ireland. Not only can you benchmark your salaries in this report but you will always gain vital insight into Engagement Factors, anticipated Longevity of Service, Future Career aspirations, Soft & Technical skills ...

At an industry awards lunch on the 16th November, Brian Higgins, CEO of Pieta House, was announced as the Marketer of the Year 2017. "Taking us from Darkness into Light”​ Pieta House is faced with the unusual marketing challenge of dramatically reducing demand for their service. Essentially their objective is to eradicate suicide. Pieta House provides a face to face, free of...

At the Cyber Threat Summit held in Dublin in October, US intelligence whistle-blower Edward Snowden presented his concerns about Irish data retention laws, commenting that bulk surveillance need not be a reality in any part of the world. However, is profiling based on our consumer behaviours not a form of surveillance? Isn’t the trend analysis of our Netflix consumption not,...