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Insights

At Alternatives we share our market insight and expertise, so you can keep abreast of what’s happening in the rapidly evolving world of marketing, digital, data and customer talent. And we share advice from our team on how you can alter your career trajectory.

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Data privacy – you’re not just hiring for the sake of the GDPR

At the Cyber Threat Summit held in Dublin in October, US intelligence whistle-blower Edward Snowden presented his concerns about Irish data retention laws, commenting that bulk surveillance need no...

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Alternatives on the Irish Tech News podcast

Adrian Clarke, Talent Manager for Analytics at Alternatives, Charley Stoney, Group Managing Director at Alternatives and Lorcan Malone, the CEO of the Analytics Institute, talk to the Analytics Ins...

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Winning the battle for great Data Talent

Winning the battle for great Data TalentIreland continues to prosper as major global data hub with most organisations building new analytics hubs or CXIA units. A key theme for 2017/18 is ‘analytic...

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Managing Cultural Change in a Digital World - Part 2

Hosted by Alternatives Digital Talent Team; Joan Fahey and Oran Carolan and moderated by Charley Stoney, Managing Director of Alternatives, this was the second in our series of Digital Think Tanks ...

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Managing Cultural Change in a Digital World - Part 1

Outputs from Alternatives Digital Think Tank by Joan Fahey, Senior Talent ManagerIntroductionHosted by Alternatives Digital Talent Team; Joan Fahey and Oran Carolan and moderated by Charley Stoney,...

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Alternatives - Analytics Institute Data Salary & Employee Sentiment Survey 2017/2018

These are exciting & challenging times as Ireland continues to grow as one of the leading Data Analytics Hubs in the world & the established Silicon Valley of Europe.It is imperative that we not on...

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Building a Successful CX Strategy – Part 4

As Customer Experience is now one of the top priorities for businesses ranking no 1 as the most exciting opportunity for Companies (2017 Digital Marketing Trends Report by Econsultancy and Adobe), ...

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Why should we embrace Marketing Automation? Part 3

There are now hundreds of marketing automation solutions in the marketplace today and over 59% of Fortune 500’s B2B companies use this technology for a very good reason. Marketing Automation tools ...

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Blog 3

Why is Personalisation so critical? Part 2

Outputs from the Alternatives Digital Think Tank by Joan Fahey, Senior Talent ManagerHosted by Alternatives Digital Talent Team; Joan Fahey, Adrian Clarke and moderated by Charley Stoney, Managing ...

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Building Blocks for Success. Challenges and how to overcome them. Part 1

Outputs from the Alternatives Digital Think Tank by Joan Fahey, Senior Talent ManagerIntroductionHosted by Alternatives Digital Talent Team; Joan Fahey and Adrian Clarke and moderated by Charley St...

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Marketing, Digital & Data – Salary & Market Insights Survey 2017!

Can you believe it’s that time of year? Once again, we would really appreciate you sparing a few moments of your time so we can compile our Annual Survey in collaboration with The Marketing Institu...

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Wanted: leaders who can out-think Brexit

By Adrian Marples, Client Partner, Alternatives Elect (www.alternativeselect.ie)   Everyone knows Brexit will be bad, but few know what to do about it. Attending a recent London Brexit thi...

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The employer brand - A tale of transformation

 By Sorcha Coleman, Head of Talent Solutions, Alternatives.I am often asked by companies, how can they attract the best talent? What can they do to ensure that they are getting employees who are th...

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What’s your personal brand story?

  You may have heard that we are moving away from the Business to Business (B2B) or Business to Consumer (B2C) approach and moving towards the H2H, Human to Human way of conn...

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Dynamic shifts in data roles – the rise of the ‘data hybrid’

ADRIAN CLARKE – ANALYTICS TALENT MANAGER DISCUSSES HOW BUSINESS & ANALYTICS SKILLS ARE MERGING TO CREATE HIGH OPPORTUNITY DATA ROLES ACROSS DIGITAL & AI.Everyone has accepted that data skills are i...

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Why this “no foal, no fee” business model doesn’t work for anyone!

  The recruitment business typically operates on a “no foal, no fee” basis.  Simply put, it means that the client doesn’t pay until and unless the recruiter finds someone who joins their company...

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A new era of data analytics. The challenges Irish businesses face

     “The impact that Data Analytics (DA) is having on the world of marketing and customer engagement is nothing short of seismic.  According to research firm Gartner, 48% of companies have investe...

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How to beat interview nerves

How to beat INTERVIEW NERVESSo you have secured an interview for a job you are REALLY excited about but don’t know where to start to make sure you put your best foot forward? Some of these points m...

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Creating Your Future Business Leaders

by Lauren Fahy, Head of Marketing Talent, Alternatives I attended a conference this week where a key topic was how business shape and create their future leaders. In an era of unprecedented change,...

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Digital agency or client side?

If you’ve ever worked in an agency, you will always relate to the pressures that come with “agency life”. It’s a fast paced and crazy place but what you take away from the experience is never somet...

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