The Alternatives Marketing Workforce Report 2026, created in partnership with Marketing Institute Ireland, captures the real experiences, ambitions, and challenges of marketers across Ireland.
Drawing on insights from early-career professionals through to senior leaders, the report explores career progression, leadership development, remuneration, workplace expectations, and the growing influence of AI and digital transformation. It highlights what marketers value most, the skills in demand, and how career priorities are shifting.
Whether you are shaping a marketing career or building high-performing teams, this report provides practical insight and guidance to help navigate the evolving world of work.
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