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Eimear Walsh
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Eimear Walsh

Managing Partner

I have been in the world of recruitment for almost 16 years. I graduated with a BA from UCD and followed this with a Masters from UCD Michael Smurfit Graduate Business School. After a year out travelling the world I planned to pursue a career in marketing. However, I registered with a recruitment company and ended up taking a role with them as a recruiter for the marketing industry instead. I have never looked back- I love it!

I began my career recruiting across the Retail, Sales and Marketing arena and quickly progressed through the ranks into a leadership role. I have worked across a range of industries and have led teams recruiting for national and international clients across a variety of sectors including Financial Services, Legal, HR, Technology, Sales and Marketing.

I am hugely passionate about great talent and guiding people in their careers. I am also passionate about the recruitment business, partnering professionally with key clients and supporting them to achieve organisational success by finding the best talent for their team. I am committed to working with the best recruitment technologies and processes, to provide an efficient and effective service to both clients and candidates, while raising industry standards.

Over the course of my career, I have developed strong relationships with clients and candidates and hope that I have added true value to their careers and businesses.  I am delighted to be bringing my experience and knowledge to the team in Alternatives. 

Jobs Panel

Current Marketing Jobs

B2B Marketing Manager

B2B Marketing Manager Alternatives is partnering delighted to partner with a rapidly expanding insurance firm based in South Dublin. They are scaling quickly and offering a rare opportunity to join an ambitious, entrepreneurial business at an exciting stage of growth. Due to this growth they are currently seeking to hire a B2B Marketing Manager to drive partner and broker marketing. You will support co-branded campaigns, create best-in-class sales tools, and deliver marketing activation across B2B2C channels. This is a hands-on, high-impact role with strong collaboration across Commercial, Product, and Operations. Key Responsibilities Deliver go-to-market plans for provider, broker, and corporate channels Build marketing toolkits: brochures, explainer decks, digital assets Develop onboarding and engagement content for partners Create channel-specific messaging and co-branded materials Plan and deliver trade events, webinars, and campaigns Track campaign performance and competitor activity Support internal training and ensure documentation is accurate and compliant What You’ll Bring 5+ years’ B2B marketing experience (insurance/FS ideal) Strong relationship-building and stakeholder management skills Excellent copywriting and presentation abilities Experience producing digital and print sales tools CRM/CMS familiarity and the ability to work in a fast-paced, agile environment A proactive, collaborative approach with strong communication skills Why Apply? Join a dynamic, high-growth organisation Shape B2B marketing from the ground up Hybrid working with broad exposure across the business Excellent benefits including pension, health insurance (incl. dependents), bonus, and generous annual leave If you’re ready to make a real impact in a scaling organisation, Alternatives would love to hear from you.

  • Competitive salary,hybrid working,Dublin South,excellent package and benefits
  • Marketing
  • Ireland

Membership Manager

Membership Manager Our client, a leading professional membership organisation, is seeking a Membership Manager to drive growth, engagement, and value across their national member community. This hybrid role reports to the CEO, with two days a week onsite. The Role You will manage the full membership lifecycle — recruitment, onboarding, retention, and ongoing engagement — with a particular focus on developing and growing corporate memberships. You will shape the membership proposition, ensure an excellent member experience, and work closely with internal teams to deliver meaningful benefits, events, and content. Key Responsibilities Develop and optimise the membership strategy and value proposition. Lead membership growth across individual and corporate accounts. Review and enhance onboarding and ongoing member care. Build strong member relationships and act as an ambassador at events. Manage membership data and reporting (HubSpot), providing insights and improvement recommendations. Collaborate with marketing, events, and education teams to maximise member value. About You 5 years’ plus experience in membership management, customer engagement, or marketing. Strong relationship-building and communication skills. Organised, analytical, and confident managing CRM systems and KPIs. Passionate about community building and professional development. Proactive, collaborative, and member-focused. Package A competitive salary and the opportunity to make a real impact within a respected professional body. For more information please contact Eimear Walsh in Alternatives 

  • Competitive salary,hybrid working Dublin 2
  • Marketing
  • Ireland

E-Commerce Lead

E-Commerce Lead Location: Dublin 22 / hybrid About the Role Alternatives is partnering with a leading Irish organisation to appoint an E-Commerce Lead. This is a key opportunity for a commercially minded digital professional to shape and drive the organisation’s online retail strategy. You’ll be responsible for optimising the customer journey, growing online revenues, and enhancing the digital experience across a diverse product and service portfolio. Key Responsibilities Develop and implement a robust e-commerce strategy to drive online sales and achieve business goals. Partner with cross-functional teams — marketing, IT, category management, and customer service — to deliver a seamless and engaging online shopping experience. Manage day-to-day e-commerce operations, including product listings, pricing, promotions, and inventory management. Analyse sales performance, web analytics, and customer insights to identify opportunities for conversion and growth. Stay informed on emerging e-commerce trends, tools, and technologies to continually improve performance. Track, report, and communicate key metrics and KPIs to measure success and inform decision-making. About You Minimum of 4 years’ experience in driving e-commerce growth and online sales performance. A third-level qualification in business, marketing, or digital marketing (postgraduate qualification preferred). Proven experience managing e-commerce platforms and digital marketing tools. Strong analytical and project management skills with a results-focused approach. A self-starter who thrives in a fast-paced, collaborative, and evolving environment. If you’re passionate about e-commerce, customer experience, and delivering measurable impact, we’d love to hear from you. Apply today to learn more about this exciting opportunity.

  • 60 - 65k plus package,hybrid work
  • Marketing
  • Ireland

Senior Marketing Manager

Senior Marketing Manager Location: Dublin North (Hybrid – 2 days per week) About the Role Our client is seeking an experienced and strategic Senior Marketing Manager to play a key role in shaping brand perception and driving future growth. This is a high-profile position within the Marketing function, responsible for leading innovative marketing strategies that strengthen brand reputation and deliver measurable impact. Working as part of the senior leadership team, you will influence how the brand connects with customers, employees, and stakeholders ensuring that marketing activity consistently supports business objectives and reinforces the organisation’s long-term vision. Key Responsibilities Build and enhance the organisation’s brand as a credible, forward-thinking, and purpose-driven business. Design and deliver integrated marketing campaigns that meet strategic goals and deliver clear ROI. Partner with senior leaders to shape marketing direction, providing insights, data-driven recommendations, and regular performance updates. Lead and inspire a talented marketing team, creating an environment of collaboration, accountability, and innovation. Streamline marketing processes and introduce best practices to enhance effectiveness across all channels. Oversee key brand and stakeholder engagement events, ensuring alignment with the organisation’s sponsorship and partnership strategy. Manage marketing budgets effectively, driving value, transparency, and cost efficiency. Requirements A degree in Marketing, Communications, or a related discipline. At least 10 years’ experience in senior marketing roles with a proven ability to lead teams and deliver high-impact strategies. Strong capability in influencing and managing relationships at senior stakeholder level, ideally within complex or regulated environments. Excellent communication and presentation skills, with an ability to simplify complex ideas and gain buy-in across the organisation. Commercially minded, with strong analytical skills and financial acumen. Collaborative and adaptable leader who thrives in a fast-paced, purpose-driven environment. Competitive salary, great benefits and flexible working apply. For more contact Eimear Walsh in Alternatives.  

  • 80,000 - 98,000 plus package / hybrid work / dublin north
  • Marketing
  • Ireland

Marketing Manager

Marketing Manager – Leading Medical Chain Our client, a leading medical chain with a strong reputation for patient-first care, is seeking a talented and ambitious Marketing Manager to join their management team. With five premium clinics across Ireland and ambitious growth plans, this is a unique opportunity to play a pivotal role in shaping the brand, driving patient engagement, and supporting the Group’s expansion. About the Company With a proud history of excellence, our client has grown from a single clinic in Munster to five thriving locations across Ireland. Supported by a dedicated centralised team, the clinics are free to focus solely on delivering outstanding patient outcomes. Built on values of patient care, clinical autonomy, social responsibility, and purpose, the Group combines expertise with innovation to deliver a best-in-class healthcare experience. The Role As Marketing Manager, you will report directly to the Managing Partners and join the senior leadership team. This is a strategic and entrepreneurial role where you’ll lead the development of innovative marketing strategies, strengthen brand positioning, and deliver measurable business results. Day to day responsibilities include - Building brand awareness and premium positioning across all clinics. Driving patient acquisition and reducing acquisition costs by 30% over 24 months. Designing targeted campaigns to support recruitment, patient retention, and new practice acquisitions. Creating and optimising digital content strategies, social media campaigns, and best-in-class advertising across Google, Meta, TikTok, and beyond. Managing SEO, email marketing, and promotional activities to boost engagement and conversions. Leading cross-functional collaboration with Clinic Managers and external agencies to ensure consistent brand delivery and ROI. Requirements - They are seeking an ambitious and commercially minded marketer who is both strategic and hands-on. The ideal candidate will have: Proven experience in marketing management, ideally in healthcare, retail, or multi-site consumer services. A balance of creativity and analytical expertise, with strong attention to detail. Experience in digital marketing, paid campaigns, SEO/SEM, and content creation. Strong stakeholder management skills and the ability to work across multiple locations. An entrepreneurial mindset with the drive to innovate and deliver measurable results. Current clinics are based across Munster with one site in Dublin, the successful candidate will have the option to work on a hybrid basis but will be required on site and to travel to the various locations from time to time, full drivers license is ideal. For more information, please contact Eimear Walsh in Alternatives.  

  • Competitive salary plus package
  • Marketing
  • Ireland

Marketing Effectiveness Manager

Marketing Effectiveness Manager We are partnering with a leading national brand, who are seeking a high-performing Marketing Performance and  Effectiveness Manager to join a dynamic marketing communications team on a 12-month contract. (This role maybe extended or made permanent)  This is an exciting opportunity to bring performance-led thinking into practice, ensuring marketing investment delivers measurable growth and impact. In this pivotal role, you will manage and optimise the marketing budget, agency relationships, and performance scorecard to drive effectiveness across campaigns and channels. You will be a trusted advisor within the team, applying data-driven insights to guide strategy and execution. Key Responsibilities Apply marketing effectiveness principles and best practice across all marketing activity. Own, evolve, and report on the Marketing Scorecard, delivering actionable insights and clear recommendations to enhance effectiveness. Partner with advertising managers to assess creative and media strategies through a performance lens. Collaborate with internal data teams and agency partners to build econometric models that improve ROI. Manage the group marketing budget, supporting budget owners with recommendations and reporting. Oversee contracts and procurement processes as required. Lead agency management, including budget oversight, hours, key meetings, and relationship development. About You Strong understanding of marketing effectiveness theory and its practical application. Experience in budget management and performance reporting. Commercially minded with strong analytical skills and the ability to turn data into actionable recommendations. Excellent stakeholder management and communication skills. Proven experience working with agencies and cross-functional teams. This role is being offered as a contract initially but is likely to turn into something longer term for the right candidate. The role is based out of an office in Santry, Dublin North, you will be required onsite a minimum of 2 days per week. For more information please contact Eimear Walsh in Alternatives.  

  • Competitive Salary plus benefits,Hybrid role,2 days onsite - 12 month contract
  • Marketing
  • Ireland

CRM Manager

CRM Manager – Dublin, Hybrid – 3 days onsite (Dublin Central) / 2 days remote Are you a strategic, hands-on CRM professional ready to drive transformation in marketing automation, client and customer engagement? We are partnering with a leading global organisation to find an experienced CRM Manager, who will report to a Head of Digital Marketing driving change and transformation across systems and strategies. In this role, you will develop and lead the CRM vision, manage integrated campaigns, and optimise the organisations use of databases and marketing automation tools. You will also oversee a team of 2 in CRM and Email Marketing while collaborating closely with stakeholders and external vendors. Day to day duties include - Lead the CRM and marketing automation strategy, aligning activity to firm-wide goals Oversee campaign execution – from audience segmentation to reporting Manage and mentor a team across CRM, email and automation functions Ensure seamless integration between CRM, marketing, and finance systems Drive data quality, compliance (GDPR), and governance across platforms Monitor KPIs and deliver actionable insights to senior leadership Act as a key point of contact for stakeholders, vendors, and cross-functional teams What You Bring -  5+ years’ CRM and marketing experience, prior leadership experience ideal. Strong track record of leading CRM system development, adoption, and integration Skilled in delivering end-to-end campaign strategy Excellent project management, analytical and communication skills Prior experience in a global corporate organisation advantageous. Why Apply? Strategic role with real impact on business performance Collaborative, ambitious team environment Strong focus on learning, development, and career progression Hybrid working and a flexible / competitive benefits package Contact Eimear Walsh in Alternatives or click apply below for more information.  

  • Competitive salary and package / Hybrid working Dublin Central
  • Digital
  • Ireland