Eimear Walsh

Senior Marketing Manager

Senior Marketing Manager Location: Dublin North (Hybrid – 2 days per week) About the Role Our client is seeking an experienced and strategic Senior Marketing Manager to play a key role in shaping brand perception and driving future growth. This is a high-profile position within the Marketing function, responsible for leading innovative marketing strategies that strengthen brand reputation and deliver measurable impact. Working as part of the senior leadership team, you will influence how the brand connects with customers, employees, and stakeholders ensuring that marketing activity consistently supports business objectives and reinforces the organisation’s long-term vision. Key Responsibilities Build and enhance the organisation’s brand as a credible, forward-thinking, and purpose-driven business. Design and deliver integrated marketing campaigns that meet strategic goals and deliver clear ROI. Partner with senior leaders to shape marketing direction, providing insights, data-driven recommendations, and regular performance updates. Lead and inspire a talented marketing team, creating an environment of collaboration, accountability, and innovation. Streamline marketing processes and introduce best practices to enhance effectiveness across all channels. Oversee key brand and stakeholder engagement events, ensuring alignment with the organisation’s sponsorship and partnership strategy. Manage marketing budgets effectively, driving value, transparency, and cost efficiency. Requirements A degree in Marketing, Communications, or a related discipline. At least 10 years’ experience in senior marketing roles with a proven ability to lead teams and deliver high-impact strategies. Strong capability in influencing and managing relationships at senior stakeholder level, ideally within complex or regulated environments. Excellent communication and presentation skills, with an ability to simplify complex ideas and gain buy-in across the organisation. Commercially minded, with strong analytical skills and financial acumen. Collaborative and adaptable leader who thrives in a fast-paced, purpose-driven environment. Competitive salary, great benefits and flexible working apply. For more contact Eimear Walsh in Alternatives.  

Marketing Manager

Marketing Manager – Leading Medical Chain Our client, a leading medical chain with a strong reputation for patient-first care, is seeking a talented and ambitious Marketing Manager to join their management team. With five premium clinics across Ireland and ambitious growth plans, this is a unique opportunity to play a pivotal role in shaping the brand, driving patient engagement, and supporting the Group’s expansion. About the Company With a proud history of excellence, our client has grown from a single clinic in Munster to five thriving locations across Ireland. Supported by a dedicated centralised team, the clinics are free to focus solely on delivering outstanding patient outcomes. Built on values of patient care, clinical autonomy, social responsibility, and purpose, the Group combines expertise with innovation to deliver a best-in-class healthcare experience. The Role As Marketing Manager, you will report directly to the Managing Partners and join the senior leadership team. This is a strategic and entrepreneurial role where you’ll lead the development of innovative marketing strategies, strengthen brand positioning, and deliver measurable business results. Day to day responsibilities include - Building brand awareness and premium positioning across all clinics. Driving patient acquisition and reducing acquisition costs by 30% over 24 months. Designing targeted campaigns to support recruitment, patient retention, and new practice acquisitions. Creating and optimising digital content strategies, social media campaigns, and best-in-class advertising across Google, Meta, TikTok, and beyond. Managing SEO, email marketing, and promotional activities to boost engagement and conversions. Leading cross-functional collaboration with Clinic Managers and external agencies to ensure consistent brand delivery and ROI. Requirements - They are seeking an ambitious and commercially minded marketer who is both strategic and hands-on. The ideal candidate will have: Proven experience in marketing management, ideally in healthcare, retail, or multi-site consumer services. A balance of creativity and analytical expertise, with strong attention to detail. Experience in digital marketing, paid campaigns, SEO/SEM, and content creation. Strong stakeholder management skills and the ability to work across multiple locations. An entrepreneurial mindset with the drive to innovate and deliver measurable results. Current clinics are based across Munster with one site in Dublin, the successful candidate will have the option to work on a hybrid basis but will be required on site and to travel to the various locations from time to time, full drivers license is ideal. For more information, please contact Eimear Walsh in Alternatives.  

Head of Marketing and Business Development

Head of Marketing and Business Development – leading international professional services firm, based in Dublin Central, hybrid, 4 days per week. Our client, a leading global professional services firm, is seeking a Head of Marketing & Business Development to lead its Ireland team. This senior role will shape and deliver the firm’s growth strategy, working closely with partners, senior leadership, and international colleagues. Key responsibilities include: Driving marketing, business development, communications, and events aligned to business strategy. Leading client development, pitching, and targeting programmes to grow key relationships. Coaching partners and embedding a strong business development culture. Managing and developing a high-performing MBD team. The ideal candidate will have: 10+ years’ senior marketing/BD experience, ideally within professional services. Proven success in delivering business development strategies and campaigns. Strong leadership and stakeholder management skills. A commercial, collaborative, and hands-on approach. This is an outstanding opportunity to join a global firm at a pivotal stage in its Irish growth journey. Contact Eimear Walsh in Alternatives for more.

Marketing Effectiveness Manager

Marketing Effectiveness Manager We are partnering with a leading national brand, who are seeking a high-performing Marketing Performance and  Effectiveness Manager to join a dynamic marketing communications team on a 12-month contract. (This role maybe extended or made permanent)  This is an exciting opportunity to bring performance-led thinking into practice, ensuring marketing investment delivers measurable growth and impact. In this pivotal role, you will manage and optimise the marketing budget, agency relationships, and performance scorecard to drive effectiveness across campaigns and channels. You will be a trusted advisor within the team, applying data-driven insights to guide strategy and execution. Key Responsibilities Apply marketing effectiveness principles and best practice across all marketing activity. Own, evolve, and report on the Marketing Scorecard, delivering actionable insights and clear recommendations to enhance effectiveness. Partner with advertising managers to assess creative and media strategies through a performance lens. Collaborate with internal data teams and agency partners to build econometric models that improve ROI. Manage the group marketing budget, supporting budget owners with recommendations and reporting. Oversee contracts and procurement processes as required. Lead agency management, including budget oversight, hours, key meetings, and relationship development. About You Strong understanding of marketing effectiveness theory and its practical application. Experience in budget management and performance reporting. Commercially minded with strong analytical skills and the ability to turn data into actionable recommendations. Excellent stakeholder management and communication skills. Proven experience working with agencies and cross-functional teams. This role is being offered as a contract initially but is likely to turn into something longer term for the right candidate. The role is based out of an office in Santry, Dublin North, you will be required onsite a minimum of 2 days per week. For more information please contact Eimear Walsh in Alternatives.  

Proposition and Retention Manager

Our client, a leading Irish organisation, is seeking a commercial customer-focused Proposition & Retention Manager to lead their base management strategy, driving growth, loyalty, and revenue across their mobile customer base. This is a 12 month contract, based in Dublin 1 (Hybrid role 2 days onsite). Joining a rapidly expanding marketing team, the successful candidate will -  Lead retention, loyalty, and upsell campaigns Develop offers to reduce churn and re-engage inactive customers Collaborate with CRM, Digital, Data, and Sales teams to deliver results Analyse performance and optimise pricing, retention, and the in-life customer journey Act as the customer’s voice in shaping propositions The ideal candidate will have  5 years’ experience in product, proposition, or commercial management (telecoms/mobile preferred) Strong commercial acumen and base management expertise Data-driven mindset with excellent attention to detail Proven ability to lead cross-functional projects in a fast-paced environment Please contact Eimear in Alternatives or click apply for more information   

Head of Internal Communications

Head of Internal Communications Location: Dublin (Hybrid) | Contract: Permanent A senior leadership role driving internal communications for a national organisation delivering essential services across Ireland. Reporting to the Director of Communications & Corporate Affairs, you will lead employee engagement, build leadership communications capability, and align internal and external messaging to strengthen reputation and advocacy. Key Responsibilities Develop and deliver the internal communications strategy aligned with organisational vision and priorities. Partner with senior leaders to embed best practice, build capability and enhance engagement. Lead messaging, content and channel strategy, ensuring impactful, data-driven communications. Support change initiatives and crisis communications, ensuring clear and timely messaging. Lead and develop a high-performing internal communications team and manage budgets. Skills & Experience 10+ years’ communications experience with 5+ years in a senior internal comms role. Proven success in complex, regulated or multi-stakeholder environments. Expertise in change, engagement and digital communications. Excellent leadership, influencing and stakeholder management skills. Relevant third-level qualification or equivalent experience. For more information contact Eimear Walsh in Alternatives.   

CRM Manager

CRM Manager – Dublin, Hybrid – 3 days onsite (Dublin Central) / 2 days remote Are you a strategic, hands-on CRM professional ready to drive transformation in marketing automation, client and customer engagement? We are partnering with a leading global organisation to find an experienced CRM Manager, who will report to a Head of Digital Marketing driving change and transformation across systems and strategies. In this role, you will develop and lead the CRM vision, manage integrated campaigns, and optimise the organisations use of databases and marketing automation tools. You will also oversee a team of 2 in CRM and Email Marketing while collaborating closely with stakeholders and external vendors. Day to day duties include - Lead the CRM and marketing automation strategy, aligning activity to firm-wide goals Oversee campaign execution – from audience segmentation to reporting Manage and mentor a team across CRM, email and automation functions Ensure seamless integration between CRM, marketing, and finance systems Drive data quality, compliance (GDPR), and governance across platforms Monitor KPIs and deliver actionable insights to senior leadership Act as a key point of contact for stakeholders, vendors, and cross-functional teams What You Bring -  5+ years’ CRM and marketing experience, prior leadership experience ideal. Strong track record of leading CRM system development, adoption, and integration Skilled in delivering end-to-end campaign strategy Excellent project management, analytical and communication skills Prior experience in a global corporate organisation advantageous. Why Apply? Strategic role with real impact on business performance Collaborative, ambitious team environment Strong focus on learning, development, and career progression Hybrid working and a flexible / competitive benefits package Contact Eimear Walsh in Alternatives or click apply below for more information.  

Channel Marketing Manager

Channel Marketing Manager - Kildare  Our client, an established Irish Retail Brand are seeking an experienced Channel Marketing Manager to lead and deliver multi-channel campaigns across retail stockists, online, and emerging markets. This is a strategic, hands-on role focused on driving footfall, online sales, and customer engagement across a portfolio of well-known Irish consumer brands. The Role Working with senior marketing team to develop and execute the channel marketing strategy across retail and digital channels. Lead a small team (2) across eCommerce, CX, and online consultancy. Develop and deliver campaigns that boost brand visibility and conversion. Collaborate cross-functionally and manage external agencies. Track performance, manage budgets, and report on ROI. What You Bring 5+ years’ marketing experience with a focus on retail channels, digital and ecommerce. Proven success in driving growth through omnichannel strategies. Ambitious marketer with an understanding of retail sector. Commercially minded, collaborative, and results-driven. A great opportunity to make a real impact in a fast-paced, growing business. Apply now or get in touch to find out more.  

Social Content Coordinator

Social Media Coordinator - Kildare - 3 days onsite / 2 days remote Are you a creative storyteller with a sharp eye for detail and a passion for digital? Our client, a growing SME with ambitious plans, is seeking a Social Media expert to join their expanding marketing team. You will play a key role in bringing their brands to life online; creating engaging content, managing campaigns, and supporting the delivery of a compelling digital presence. What You will Do: Own content creation and social calendars across multiple platforms Deliver engaging social campaigns that align with brand and audience goals Spot trends, track competitors, and optimise content accordingly Maintain a consistent tone of voice and brand presence across all digital channels Apply SEO best practices and collaborate with agencies to drive impact Engage with and grow the online community What You will Bring: 2+ years’ experience in content or social media roles A degree in Marketing, Communications or related field Strong grasp of social trends, digital tools, and content strategy A creative mindset with an eye for brand storytelling Experience working with digital or web agencies is a bonus Ready to make an impact in a hands-on, fast-moving environment, click the link below to apply.  

Lead Generation Executive

Lead Generation Executive – Purpose-Driven Career Opportunity Location: Dublin 2 (Hybrid: 1–2 days onsite) Type: 12-Month Fixed Term Contract Salary: €34,000 – €36,000 Turn Your Skills into Impact Our client, a not-for-profit organisation with a mission to support people from underrepresented backgrounds into meaningful employment, is looking for a Lead Generation Executive to join their team. This is more than a sales or outreach role, it is a chance to build partnerships with employers and help change lives through access to career pathways in tech, sustainability, and beyond. What You Will Do Research and identify potential employer partners, especially in green and tech sectors. Drive outreach campaigns and secure engagement meetings. Organise impactful employer and industry events. Support vacancy fulfilment and job-matching for programme graduates. Maintain CRM systems and support with data accuracy and reporting. What You Will Bring Experience in lead generation, marketing, or sales. Strong communication and stakeholder engagement skills. Familiarity with CRM tools (e.g. Salesforce). Self-starter with a passion for purpose-led work. Fluency in English is essential.  Apply now if you are ready to do meaningful work and grow your career while supporting others to launch theirs. Please note this is being offered on a 12 month contract but may extend longer term. Prior experience working in a lead generation role in the Irish Corporate Environment essential. 

Marketing Manager

Marketing Manager Location: Wicklow / Hybrid | Permanent, Full-Time Alternatives is proud to partner with East Coast Credit Union in the recruitment of a Marketing Manager, a pivotal new role within a progressive, community-focused financial institution. East Coast Credit Union is an established and trusted credit union based in Wicklow, with a strong commitment to delivering member-first financial services. As the organisation continues to grow and evolve, this newly created role offers the opportunity to lead its marketing function and enhance its engagement with members and the wider community. Role Overview The Marketing Manager will take ownership of developing and implementing East Coast Credit Union’s marketing strategy. This role will involve managing all marketing activity across digital and traditional channels, supporting member communications, and ensuring brand consistency and visibility. Key Responsibilities Lead the development and execution of integrated marketing campaigns across all channels (digital, social, in-branch, print). Manage the Credit Union’s online presence, including website content, email communications, and social media. Develop clear, professional, and engaging content to support member education, product promotion, and community engagement. Work closely with internal teams and external suppliers (designers, printers, media agencies) to deliver high-quality, on-brand outputs. Track and report on marketing performance, using data to inform future campaigns. Represent the Credit Union’s values and community ethos in all marketing efforts. Candidate Profile Minimum of 6 years’ experience in a marketing role, ideally within financial services, credit unions, or member-based organisations. Strong experience in digital marketing, campaign management, and content creation. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and deliver results to deadlines. Strategic thinker with hands-on capability and attention to detail. Familiarity with CMS, email marketing platforms, and social media tools. Why Join East Coast Credit Union? This is an opportunity to contribute to an organisation with a strong purpose and a deep connection to the local community. The role offers the autonomy to shape marketing initiatives and play a key role in the Credit Union’s continued growth and member engagement. For more information please contact Eimear Walsh in Alternatives or click apply below.  

Marketing Manager

Marketing Manager B2B & B2C | Brand, Digital, Strategy | 2 direct reports Alternatives is partnering with a global brand currently undergoing a significant period of transformation and growth. We are seeking an experienced and driven Marketing Manager to take full ownership of the Irish marketing function. Reporting directly to the Country Manager, this is a high-impact role for a commercially focused and ambitious marketing professional who is ready to step into a leadership position. Following a shift to a global shared services model, this role will act as the local marketing lead, ensuring the Irish market is fully supported with tailored, high-performing campaigns and brand assets across both B2B and B2C channels. The successful candidate will be responsible for developing and delivering integrated campaigns, managing digital performance activity, and working closely with international colleagues and agency partners to support growth and brand consistency. Key Responsibilities: Develop and implement local marketing strategy to support growth and customer engagement. Plan and execute multi-channel campaigns to increase brand awareness, generate leads, and drive conversion. Collaborate with Sales teams to ensure marketing activity aligns with business goals. Coordinate with EMEA and global marketing teams to manage paid media, including search, display, and social advertising. Manage agency relationships for SEO, content creation, and performance marketing. Analyse campaign performance data and provide insights to inform optimisation and future planning. Maintain and develop a suite of marketing assets and messaging aligned with global brand standards. Support product launches, local promotions, and targeted campaigns for both commercial and consumer markets. Oversee CRM activity and lead generation performance across digital platforms. Candidate Profile: Minimum of 6 years' experience in a marketing or integrated marketing lead / manager role. Strong understanding of campaign management, lead generation, and performance metrics. Experience managing PPC and SEO campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Business Manager. Proficient in tools such as Google Analytics, GTM, Search Console, and other digital tracking platforms. Excellent stakeholder engagement skills, with the ability to work independently and cross-functionally. Experience managing external agencies and freelance partners. Degree in Marketing, Business, or a related discipline is preferred. Why Apply? This is an opportunity to lead the marketing function for a recognised international brand in Ireland, with the autonomy to shape strategy while collaborating with a wider global team. It offers the chance to step into a visible, strategic role with a clear opportunity to make a tangible commercial impact. For more details or to apply to this role – contact Eimear Walsh in Alternatives or click below.