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Paul Dervan leading Alternatives Marketing Effectiveness

​​Paul Dervan is joining Alternatives as Head of Marketing Effectiveness.​​Paul will be leading Alternatives effectiveness consultancy & training arm, working with marketing leaders and their teams...

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A bright future for marketing

BY BERNIE KEOGH, MANAGING DIRECTOR, ALTERNATIVES (www.alternatives.ie) The World of Work in the 21st century has changed utterly, presenting new opportunities and challenges in equal measure. As...

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Priming our engines for top performance

Priming our engines for a healthy you It’s that time of year, back at work with already a mountain of work on our desks! Generally, in January we have renewed focus, goals and aspirations, not only...

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The Evolving Role of Marketing, For Success

As we kickstart a new year, we reflect on the evolving and exciting role of marketing and on the common traits of the most successful marketers. ​ Marketing is a profession unlike any other in t...

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Predictions for 2019

Alternatives Predictions for the Year Ahead Some thoughts for the marketing, digital and data community as we start a new year. The outlook for 2019 will clearly be dominated by Brexit It...

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Fiona Dawson, Mars, Ireland's Ultimate Marketer

Irish Woman, Global President Mars, revealed as Ireland’s Ultimate MarketerFiona Dawson, Global President of Mars Foods, Drinks and Multisales, has been named as Ireland’s Ultimate Marketer, at an ...

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The 10 Must Be's

By Sandra Lawler, Founder Director, AlternativesHow do you remain a relevant and valued strategic partner that helps your organisation put the customer at the centre of its business, whilst ensurin...

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The new 2018 Alternatives MII Salary, Market Insights & Sentiment Survey

WOMEN EARNING LESS AND MISSING OUT ON BENEFITS; GIG ECONOMY THRIVING, ENGAGEMENT LEVELS DIVING AND BREXIT CASTS A SHADOW  The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insig...

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Marketer of the year

  Every year, since 1993, there could only be one winner. But we’re now looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Y...

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Update from Alternatives

It’s just over seven weeks since I re-joined Alternatives as Managing Director and it’s wonderful to be back. I feel a real sense of privilege and responsibility to be afforded the opportunity to c...

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EY CEO RETREAT- Learnings from London Part 2

I I recently spent a week in Oxford and London on this year’s EY Entrepreneur of the Year CEO retreat, along with current and previous Entrepreneur of the Year finalists.Here are some of the learni...

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EY Entrepreneur of the Year CEO Retreat- Leadership Learnings

    I'm just back from an inspiring week away with this year’s EY Entrepreneur of the Year CEO Retreat in Oxford and London. There were about 100 of us on the trip, including this year’s Entreprene...

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Marketing People: Charley Stoney

Our managing director Charley Stoney spoke with John McGee in the latest edition of the Sunday Independent business. Check out the article below.        ...

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Remote Working

Working remotely – is it for you?

I worked with Alternatives before I moved to the UK and upon return, we had no idea that my husbands job would bring us to Galway. I always thought fondly of Alternatives and so hoped that working ...

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Is an Interim Marketing Management career for you?

Are you yearning for a change in your career – new sector perhaps? Have you been on a career break and looking to get back into the game? Have you just moved back to Ireland after a few years abroa...

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How to get the best out of Agency Partners

IntroductionHosted by Alternatives Digital Talent Team; Joan Fahey and Oran Carolan and moderated by Charley Stoney, Managing Director of Alternatives, this was the third in our series of Digital T...

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What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolv...

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Alternatives Favourite Christmas Ads

You know the festive season has officially kicked into gear when the iconic Christmas TV adverts begin to hit our screens. From Kellogg kids to magical snowman and iconic imagery synonymous with th...

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Irish analytics pros in demand

Survey shows positive salary picture, but with potential skills issues ahead with people on the move.​A survey of Irish data analytics professionals for the Analytics Institute, carried out by Alte...

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2017 Salary & Employee Sentiment Survey for the Data Analytics community

  Alternatives are delighted to launch the 2017 Salary & Employee Sentiment Survey for the Data Analytics community in collaboration with the Analytics Institute of Ireland.   Not only can you b...

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