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Marketing Workforce Survey 2026

The Marketing Workforce Survey 2026, in partnership with the Marketing Institute Ireland, continues our proud tradition of over 20 years, delivering industry insights to shape the future of Marketing in Ireland.

This survey goes beyond collecting data—it’s about giving marketers a voice to influence how the industry evolves.


By participating, you’ll help:

  • Benchmark industry standards: Your input will contribute to an in-depth analysis of salary levels, benefits, and working conditions, providing valuable insights for professionals and organisations alike.

  • Highlight emerging trends: Help uncover the skills, roles, and priorities that are shaping the future of marketing, from digital innovation to ESG and sustainability practices.

  • Advocate for workplace improvements: Share your views on critical topics like hybrid working, diversity and inclusion, and leadership dynamics to guide meaningful change.

  • Understand career trajectories: Provide clarity on the priorities of marketers at different career stages, offering actionable insights for professional growth.

Your responses will remain completely anonymous, ensuring they contribute to a clear and unbiased picture of the marketing profession.

Have your say – Complete the Survey

​​Make your voice heard and be part of the conversation driving the future of marketing.

PREVIOUS SURVEYS

View the 2025 resultsA-AA2025 Event VOD

View the 2024 resultsA-AA2024 Event VODAA-AA2024 Event highlights

View the 2023 results