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Content Strategist
Job description
Content Strategist – Co. Kildare
Are you a creative and commercially minded Content Strategist who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment?
Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced Content Strategist to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand.
As the Content Strategist, you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance.
Core duties of the Content Strategist will include:
Skills and experience you will need for the Content Strategist role:
What’s on offer:
What’s next?
Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course.
Why Apply Through Alternatives?
Are you a creative and commercially minded Content Strategist who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment?
Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced Content Strategist to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand.
As the Content Strategist, you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance.
Core duties of the Content Strategist will include:
- Developing and executing comprehensive, omni-channel content strategies aligned with brand objectives and target audience needs
- Conducting in-depth market research and competitor analysis to identify opportunities, tends, and audience insights across brands and channels
- Collaborating cross-functionally to support product launches, trade promotions, and integrated marketing campaigns
- Maintaining clear brand voice, tone, and style guidelines to ensure consistent messaging across all touchpoints
- Monitoring and analysing content performance, using data and insights to optimise engagement and conversion rates
- Implementing SEO best practices with a focus on enhancing organic search visibility and website performance
- Managing and curating social media content across multiple social media platforms, ensuring engaging and relevant output
- Creating and maintaining detailed content calendars across digital, social, email, and website channels
- Overseeing regular CMS updates across multiple brand websites
- Partnering with agencies, publishers, and digital platforms to develop and measure social media campaigns
- Developing and executing a lifecycle email marketing strategy through CRM systems
Skills and experience you will need for the Content Strategist role:
- Experience in FMCG is essential
- 5+ years’ proven experience as a Content Strategist or in a similar content-focused role
- Degree in Marketing, Communications, or a related discipline
- Strong storytelling ability with exceptional written and verbal communication skills
- Demonstrated audience-first, omni-channel approach to content creation
- Analytical mindset with the ability to interpret performance data and drive optimisation
- Proficiency in CMS platforms, ecommerce systems, and social scheduling tools (e.g., Hootsuite, Sked Social, Klaviyo, Shopify) is desirable
What’s on offer:
- Salary: €45 - €50K DOE
- Pension
- Hybrid working model (post initial training ~ 6 weeks)
- Opportunity to join a purpose-driven, sustainability-focused organisation
- Collaborative and supportive team culture
- Career development within a growing FMCG group
What’s next?
Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course.
Why Apply Through Alternatives?
- We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV
- We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search
- Gain access to exclusive roles that are not advertised elsewhere
