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Senior Marketing Executive
Job description
We’re seeking a dynamic and experienced Senior Marketing Executive to join a growing team within the food sector. This is a key role for a commercially minded marketer who brings a strong foundation in content creation, campaign management, and CRM and who is eager to take ownership of impactful marketing initiatives across local and international markets.
Ideal for someone with solid generalist marketing experience, excellent writing and content skills, a head for insights, and a strong interest in the evolving role of email marketing. A passion for food and food trends would be a welcome bonus, but not essential.
Key Responsibilities
Marketing Strategy & Campaign Execution
About You
Qualifications & Experience
Ideal for someone with solid generalist marketing experience, excellent writing and content skills, a head for insights, and a strong interest in the evolving role of email marketing. A passion for food and food trends would be a welcome bonus, but not essential.
Key Responsibilities
Marketing Strategy & Campaign Execution
- Contribute to the development of strategic marketing and sales plans aligned with commercial goals
- Lead the delivery of campaigns, product launches, and promotions with a focus on timing, impact and ROI
- Monitor performance metrics and translate insights into actionable recommendations
- Own the content calendar and produce high-quality written content across web, email, and social channels
- Manage customer newsletters and segmented email campaigns, continuously optimising for engagement
- Support broader digital strategy, including SEO, website updates, and social media
- Leverage the CRM system (Salesforce experience a plus) to improve targeting, communication and retention
- Champion data quality and ensure insights are translated into personalised marketing activity
- Collaborate with sales and key account teams to support customer journeys and commercial goals
- Manage agency partners and oversee creative asset development across packaging, POS, brochures and more
- Maintain brand consistency while ensuring stakeholder input and sign-off processes are met
- Organise and update brand asset libraries for easy internal access and use
- Coordinate internal and external research projects
- Deliver competitor, category, and trend analysis to inform planning and innovation pipeline decisions
About You
Qualifications & Experience
- Degree in Marketing, Communications, or a related field
- 3+ years’ experience in a broad marketing role, ideally in FMCG or food-related sectors
- Strong copywriting and content development capabilities
- Skilled in Microsoft Office; experience with CRM and email marketing platforms (e.g. Salesforce, Mailchimp)
- Excellent writing, editing, and communication skills
- Confident project manager, able to handle multiple priorities with precision and pace
- Analytical thinker – enjoys using data to guide decisions and improve outcomes
- Organised, detail-oriented, and responsive under pressure
- Collaborative team player with a proactive, solutions-focused mindset
- A genuine interest in the food sector is a nice-to-have
- Work on varied, meaningful projects with direct impact on brand and business performance
- Join a supportive, fast-moving team with big ambitions in the Irish and international foodservice market
- Enjoy autonomy, responsibility, and the opportunity to grow your marketing career
