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Leonie Gleeson
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Leonie Gleeson

Associate Director

With a background in digital marketing and a passion for how technology and data shape today’s marketing landscape, I have been recruiting top talent since 2016.

My experience spans multiple industries, having led teams across IT, HR, Operations, Sales, and Marketing recruitment for both national and international clients. Before moving into recruitment, I worked in account management, which has given me a deep understanding of client needs and relationship building.

At Alternatives, my focus is on delivering a best-in-class service to both clients and candidates—ensuring the right talent aligns with business objectives and individual career ambitions.

My advice for career success? Commit to continuous learning, stay ahead of industry trends, and actively engage with experts in your field.

 

Jobs Panel

Current Marketing Jobs

Product Development Manager

Product Development Manager – 12 Month Contract (FTC) Location: Dublin 2 - Hybrid We are seeking an experienced Product Development Manager to join a forward-thinking Product Development & Innovation team. This role offers the opportunity to work on high-impact projects across the full product lifecycle and will report into the Head of Product Development & Innovation. This is a 12-month fixed term contract with the potential to make a real contribution to shaping the future of an established cross-border product range. About the Team The Product Development & Innovation team drives the design, development, and optimisation of investment products across international markets. The team is responsible for: Full product lifecycle management (idea generation, design, development, monitoring, reshaping, and retirement). Defining product concepts, unique selling points, and range analysis. Collaborating with colleagues across Product, Marketing, Portfolio Management, Sales, Operations, and Legal to deliver an innovative, client-centric product suite. The Role As Product Development Manager, you’ll play a key role in developing and enhancing the existing product range to ensure it meets client needs, aligns with distribution priorities, and remains competitive. You will also have the opportunity to contribute to product innovation projects that shape the future of the business. You will work closely with colleagues in Product Implementation and other cross-functional teams to ensure new and existing products are delivered and managed effectively. Key Responsibilities Lead and support initiatives for new product development and enhancement of existing product ranges. Contribute to product innovation, bringing fresh ideas and creativity to the table. Prepare documentation such as product specifications, proposals, and presentations for senior stakeholders. Collaborate with Business Intelligence teams to analyse industry trends and identify new opportunities. Support product line management, including fund launches, reshapes, mergers, and closures. Work on strategic projects that span multiple business areas. Act as a subject matter expert on the product line-up across different client segments. Skills & Experience 5–10 years’ experience in product development, product management, or a similar role. Strong interest in finance, investment products, and asset management. Proven track record of driving product innovation and delivering successful outcomes. Analytical thinker with a creative and flexible approach to problem-solving. Excellent project management skills with the ability to manage multiple deadlines. Strong presentation and communication skills, with the ability to influence and engage stakeholders. Collaborative team player with the confidence to work independently when required. Third-level qualification in a relevant discipline. Curiosity, creativity, and a proactive mindset.

  • €80,000 - €100,000
  • Marketing
  • Dublin

Regional Development Officer

Are you passionate about building community connections and driving meaningful change? As a Regional Development Officer, you'll play a vital role in supporting volunteer-led fundraising efforts. This is an exciting opportunity for someone who thrives in a people-focused role, loves to foster relationships, and is driven to make a real impact. 12 month fixed term contract Why This Role? Collaborate with inspiring local volunteers who make a difference in their communities. Play a hands-on role in planning events, driving new initiatives, and helping Branches grow. Be part of a supportive team where your creativity and drive will be celebrated. Combine autonomy with teamwork as you bring fresh ideas and energy to the role. Your Responsibilities: Build and nurture relationships with local volunteer fundraising Branches. Provide administrative and operational support to Branches, ensuring best practices are followed. Partner with volunteers to coordinate successful fundraising events and campaigns. Recruit, train, and develop volunteers to empower them in achieving their goals. Create and manage engaging social media content to boost awareness and engagement. Own income targets, track fundraising activities, and maintain accurate records using CRM systems. Research and develop innovative fundraising opportunities tailored to Branch needs. What We’re Looking For: Experience: A proven background in sales, project management, or fundraising. Self-Starter: Independent and innovative with a talent for forging lasting community relationships. Organisational Skills: Strong multitasking, time management, and planning capabilities. People Person: Outstanding interpersonal skills with the ability to inspire and motivate volunteers. Results-Driven: A flair for business development and a track record of achieving goals. Communication Pro: A skilled storyteller who can connect with diverse stakeholders. Flexibility: Willingness to travel regionally and occasionally work evenings or weekends. Perks of the Role: The opportunity to work closely with passionate volunteers and make a tangible impact. A role with variety and purpose, no two days are the same! A supportive team that values your ideas and contributions. Requirements: Relevant qualifications and continuous professional development in related fields are a plus. A full clean driving license and the ability to travel across the region. A positive attitude, adaptability, and the desire to bring people together for a greater cause. Ready to join us and drive real change? Bring your skills, enthusiasm, and passion for community impact to this dynamic role!  

  • €45,000
  • Customer
  • Ireland

Digital Marketing Specialist

We are seeking a proactive and skilled Digital Marketing Specialist to shape and deliver our digital strategy. This role will focus on growing awareness, engagement, and revenue through digital channels, including content development, social media, advertising, and email campaigns. Fulltime | Flexi | Onsite | Cork Working cross-functionally with teams in communications, fundraising, and services, you’ll play a key role in delivering impactful campaigns, improving content quality and user journeys, and increasing overall digital performance. Key Responsibilities Digital Strategy & Performance Develop and implement digital strategies to support awareness, engagement, and income goals. Define clear KPIs and report on digital channel performance, providing actionable insights. Monitor trends and opportunities in digital and apply them to ongoing improvement. Social Media & Advertising Plan, manage, and optimise paid social campaigns (e.g. Meta, LinkedIn). Test targeting, creative formats, and messaging to improve outcomes. Support the wider social media approach with insight and content best practices. Content & Visuals Work with internal teams to drive content quality across web, social, and email. Collaborate on visual content creation using tools like Canva or Adobe Creative Suite. Ensure all content is engaging, user-focused, and aligned with brand voice. Email Marketing Plan and execute targeted email campaigns using segmentation and automation tools. Monitor engagement and refine strategy based on results. Website & E-commerce Manage content and user experience across the website and online shop. Use analytics to improve conversion rates and support income-generation activities. Implement practical SEO strategies for increased visibility. Reporting & Analysis Use tools like Google Analytics to track performance and inform decision-making. Communicate insights and learnings to help foster a culture of continuous improvement. Person Specification Essential Proven experience in a digital marketing role (agency or in-house). Strong understanding of digital strategy and campaign execution. Hands-on experience with social media ads management and targeting. Proficient in using analytics and reporting tools (e.g. GA4). Experience in website and content management (no coding required). Working knowledge of SEO principles and e-commerce platforms. Excellent written and verbal communication skills. Organised, detail-oriented, and comfortable managing multiple projects. Collaborative mindset and a passion for continuous learning. Desirable Experience with CRM systems and marketing automation. Visual content creation using design tools. Exposure to agency or vendor management. Curiosity about digital innovation and AI tools in marketing. Qualifications Degree in marketing, digital media, communications, or equivalent experience. Certifications in relevant platforms (Google, HubSpot, CIM, etc.) are a plus.

  • Competitive package on offer
  • Digital
  • Cork