Leonie Gleeson

Digital Marketing Manager

Digital Marketing Manager South Dublin | Hybrid Onsite 2 days onsite | Permanent | Flexi We are seeking an experienced Digital Marketing Manager to lead the organisation’s online content, social media engagement, and digital strategy. This role offers the opportunity to drive brand awareness, build a thriving online community, and shape the organisation’s digital presence across multiple platforms. You will report to the Head of Group Communications and work closely with cross-functional teams to deliver high-impact campaigns, compelling content, and innovative engagement strategies. Key Responsibilities Content & Channel Management Develop and implement a comprehensive content strategy that aligns with brand goals. Create, curate, and manage high-quality, engaging content across all owned digital channels. Ensure tone, style, and messaging consistency across platforms. Collaborate with internal teams to meet organisational content needs and priorities. Social Media Engagement Design and deliver innovative social media campaigns to increase reach and engagement. Monitor, analyse, and report on performance metrics to optimise future strategies. Foster community interaction by responding to comments, messages, and enquiries. Develop crisis management approaches for reputational risks online. Website Management Oversee website updates and redevelopment projects to improve UX and functionality. Manage third-party vendors and tools related to online engagement. Implement SEO best practices to drive traffic and visibility. Ensure brand alignment and accessibility standards are met. Analytics & Reporting Track, analyse, and report on the performance of digital initiatives. Provide insights and recommendations to guide ongoing strategy. About You You are a skilled digital storyteller with a proven track record in delivering results across digital and social platforms. You combine creativity with data-driven decision-making and thrive in a collaborative, fast-paced environment. Essential Skills & Experience 5+ years in digital marketing, social media management, or content creation for a high-profile brand or agency. Proven ability to design and deliver engaging multi-channel campaigns. Strong understanding of SEO, analytics tools, and social media metrics. Experience with website content management systems, paid social campaigns, and multimedia content creation. Excellent written, verbal, and visual communication skills. Degree in Marketing, Communications, Journalism, or a related field.  This is a unique opportunity to take ownership of a high-profile digital presence, lead innovative campaigns, and shape how a national brand connects with its audiences. If you’re passionate about creating impactful content, driving engagement, and leading digital strategy — we’d love to hear from you.  

Global Consumer Insights and Innovation Business Partner

We’re partnering with a global organisation in the consumer goods space that’s hiring an experienced and strategic Global Consumer Insights and Innovation Business Partner to join their international team. In this high-impact role, you'll lead the development and application of consumer and market insights to shape innovation strategies, fuel new product pipelines, and inform go-to-market decisions. You’ll collaborate closely with R&D, marketing, and commercial stakeholders, with your recommendations directly influencing the future product portfolio across multiple global markets. This is a global role with a strong strategic lens – ideal for someone who thrives at the intersection of insight, innovation, and impact. What You’ll Be Doing: Lead Consumer & Market Research: Identify emerging behaviours, trends, and needs to drive innovation and category growth. Translate findings into actionable opportunities. Shape Innovation Strategy: Guide product and concept testing at each stage of the pipeline, setting KPIs and assessing post-launch performance. Collaborate with Global Teams: Work cross-functionally with innovation, R&D, and commercial teams to ensure insights are embedded in decision-making. Engage at Leadership Level: Deliver compelling, data-driven insights and strategic recommendations to senior stakeholders. Leverage Advanced Analytics: Use predictive and behavioural analytics to uncover trends and inform future direction. Act as a Thought Leader: Represent the organisation at external events and build relationships with research agencies and academic institutions to stay ahead of the curve. Scale Best-In-Class Methodologies: Support global adoption of insight-led approaches across teams and regions. What We’re Looking For: A Master’s or MBA in Marketing, Consumer Behaviour, Business, or a related field. Strong experience in consumer insights or market research within FMCG or CPG industries. Proven track record of driving innovation and launching new products based on consumer-led thinking. Advanced knowledge of insight tools and methods (e.g. Nielsen, IRI, conjoint, ethnography, sensory). Exceptional analytical, communication, and storytelling skills – comfortable influencing at a senior level. Experience working across markets and leading cross-functional teams. Core Attributes for Success: Ownership: You drive for results and create a culture of accountability. Collaboration: You build strong relationships and influence across functions and regions. Expertise: You bring deep insight knowledge and apply it with commercial focus. Curiosity: You love to challenge thinking and uncover new opportunities. Interested in learning more? This is a rare opportunity to bring your insight expertise to the heart of global innovation. Apply now or reach out for a confidential chat.

Social Media Content Creator 

Social Media Content Creator  Dublin | 18-month contract | €31,544 p.a. | Hybrid (2 days onsite) We’re looking for a creative and trend-savvy Social Media Content Creator to join a leading public sector agency driving impactful national campaigns. If you can craft eye-catching videos, jump on the latest TikTok trends, and create content that inspires, this is your role. What you’ll do: Create engaging social media content for TikTok, Instagram, LinkedIn & YouTube Film, edit, and publish short-form video content Develop creatives for paid campaigns Manage content calendars & monitor engagement Collaborate with colleagues to bring campaigns to life What we’re looking for: Level 6 NFQ+ qualification in Digital Media, Graphic Design, Multimedia, Film, or Marketing 2+ years’ experience in social media content creation Proficiency in Canva, CapCut & Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) Strong writing skills & eye for detail Understanding of social media KPIs and analytics Nice to have: Social scheduling tools (e.g. SproutSocial) Email marketing tools (e.g. Mailchimp) Full driving licence Why join? Work on projects that make a real difference Creative, supportive team environment Blended working & generous leave package Apply now and help shape digital storytelling for a more sustainable future.

UX Designer

We're working with a high-profile innovation and digital transformation hub within a semi state organisation, currently looking for an experienced UX Designer to join their multidisciplinary digital team on an initial 6 month contract. This team is driving customer-centric digital products and services that improve user experience and operational efficiency across a range of touchpoints across digital retail platforms. As a UX Designer, you'll work across the full design lifecycle – from user research and testing through to design and iteration – bringing seamless, intuitive experiences to life for B2C digital channels including apps and web platforms. Key Responsibilities: Collaborate with the UX/UI Lead and cross-functional teams (Product, Tech, Commercial) to design high-impact digital experiences. Plan and conduct user research and usability testing to validate design decisions and continuously improve experiences. Create and iterate wireframes, user flows, prototypes, and high-fidelity UIs. Work closely with developers to ensure smooth implementation of design concepts. Contribute to and help evolve the design system to ensure consistent, scalable design. Balance business goals and user needs to deliver commercial value and great UX. What You’ll Bring: 5+ years of hands-on UX/UI or Product Design experience. Strong portfolio showcasing user-centred design across responsive web and mobile. Experience conducting usability research and translating insights into design improvements. Proficiency with Figma and familiarity with Adobe Creative Suite and user testing tools. Comfortable working in a fast-paced, collaborative environment. A creative, problem-solving mindset with a passion for designing intuitive experiences. This is a great opportunity to join a forward-thinking digital team delivering high-impact projects at scale. If you’re a UX Designer looking for your next contract with real purpose we’d love to hear from you.

Marketing Technology Specialist

We are looking for a highly technical, insights-driven Marketing Technology Specialist to join our team at a pivotal stage of digital transformation. You’ll lead the optimisation of our martech stack - primarily HubSpot, WordPress, and associated analytics tools to deliver seamless, intelligent user experiences for thousands of professional members. This is not a traditional marketing role. While you’ll collaborate closely with marketing and membership colleagues, your expertise in platforms, automation, data, and UX will drive performance and engagement across the board. Key Responsibilities Own and optimise our marketing technology ecosystem, with a focus on advanced HubSpot configuration, automation, onboarding workflows, segmentation, and analytics. Improve and maintain website UX via WordPress: tagging, tracking, journey mapping, and personalisation. Use data insights to enhance email campaign effectiveness, identify member behaviour patterns, and improve conversion rates. Work with internal stakeholders to join up tech systems (HubSpot, CRM, website) to deliver end-to-end user journeys. Implement continuous A/B testing, analytics reviews, and UX/UI enhancements based on behavioural data. Provide reporting dashboards and performance insights that inform strategic and commercial decisions. Support – there are dedicated and expert IT and Martech support personnel available to help you. Ideal Candidate HubSpot certified with deep experience in onboarding, implementation, or consulting agency work. Track record in optimising CRM-driven user journeys, lifecycle automation, and funnel management. AI – you should have some exposure / experience of AI and be hungry to learn and implement AI. This is an organisational wide objective already on this journey – full training will be provided. Proficient in WordPress UX and analytics integrations Technically confident with data, CRM/web integrations, and performance tracking tools. Analytical and proactive, comfortable using insight to drive performance across engagement and revenue metrics. Familiarity with digital accessibility standards and GDPR best practices is an advantage Why Apply? Strategic role with real impact on business performance Collaborative, ambitious team environment Strong focus on learning, development, and career progression Hybrid working and a flexible / competitive benefits package  

Digital Marketing Specialist

We are seeking a proactive and skilled Digital Marketing Specialist to shape and deliver our digital strategy. This role will focus on growing awareness, engagement, and revenue through digital channels, including content development, social media, advertising, and email campaigns. Fulltime | Flexi | Onsite | Cork Working cross-functionally with teams in communications, fundraising, and services, you’ll play a key role in delivering impactful campaigns, improving content quality and user journeys, and increasing overall digital performance. Key Responsibilities Digital Strategy & Performance Develop and implement digital strategies to support awareness, engagement, and income goals. Define clear KPIs and report on digital channel performance, providing actionable insights. Monitor trends and opportunities in digital and apply them to ongoing improvement. Social Media & Advertising Plan, manage, and optimise paid social campaigns (e.g. Meta, LinkedIn). Test targeting, creative formats, and messaging to improve outcomes. Support the wider social media approach with insight and content best practices. Content & Visuals Work with internal teams to drive content quality across web, social, and email. Collaborate on visual content creation using tools like Canva or Adobe Creative Suite. Ensure all content is engaging, user-focused, and aligned with brand voice. Email Marketing Plan and execute targeted email campaigns using segmentation and automation tools. Monitor engagement and refine strategy based on results. Website & E-commerce Manage content and user experience across the website and online shop. Use analytics to improve conversion rates and support income-generation activities. Implement practical SEO strategies for increased visibility. Reporting & Analysis Use tools like Google Analytics to track performance and inform decision-making. Communicate insights and learnings to help foster a culture of continuous improvement. Person Specification Essential Proven experience in a digital marketing role (agency or in-house). Strong understanding of digital strategy and campaign execution. Hands-on experience with social media ads management and targeting. Proficient in using analytics and reporting tools (e.g. GA4). Experience in website and content management (no coding required). Working knowledge of SEO principles and e-commerce platforms. Excellent written and verbal communication skills. Organised, detail-oriented, and comfortable managing multiple projects. Collaborative mindset and a passion for continuous learning. Desirable Experience with CRM systems and marketing automation. Visual content creation using design tools. Exposure to agency or vendor management. Curiosity about digital innovation and AI tools in marketing. Qualifications Degree in marketing, digital media, communications, or equivalent experience. Certifications in relevant platforms (Google, HubSpot, CIM, etc.) are a plus.

Account Executive

 A multi-award-winning Events and Experiential Marketing Agency in South Dublin is looking for an Account Executive. Joining  a team of 20 passionate and driven professionals who thrive on pushing creative boundaries and delivering unforgettable brand experiences. They exist to make brilliant things happen for clients, from household names to emerging brands, by turning ideas into powerful, immersive moments that connect emotionally with audiences. Their strength lies in their people: a bold, imaginative, and collaborative team who believe deeply in the transformative power of real-world experience to build brands, drive engagement, and deliver results. They don’t just execute events, they craft moments that move clients' businesses forward. Whether it’s a high-impact launch event, a nationwide roadshow, a clever in-store activation, or a tech-powered experiential campaign, the work is guided by insight, inspired by creativity, and executed with excellence. Hybrid | Flex work | South Dublin About the Role This role will work across all areas of the business, but it is focused on supporting the delivery of a smooth day-to-day experience for clients. You’ll be part of a team managing key clients on a day-to-day basis, helping to deliver a coordinated best-in-class agency service. You will work with a team of Business directors, creatives, strategists and event producers. The agency is divided into three distinct pillars: (1) Client Excellence, (2) Strategy and Marketing, and (3) Execution & Delivery. This role is part of the Client Excellence team. This role will focus on the client side of delivering events and experiential marketing to large multinational companies. What You’ll Be Doing While overall responsibility for client success and event execution lies with other team members, you’ll be involved in every stage of the process, giving you the perfect opportunity to learn the ins and outs of world-class client service and live event production. Your responsibilities will include: Supporting Business Directors and Account Directors in the day-to-day management of campaigns and events. Updating key project documents such as timelines, status reports, and budget sheets. Preparing presentations and wrap-up reports for clients. Keeping tasks coordinated, on time, and moving forward.  Attending meetings and assisting at live activations and events when appropriate. Supporting the Execution & Delivery team with event planning—sourcing materials, booking suppliers, and researching entertainment. Assisting the Execution & Delivery team in brainstorming and developing campaign ideas. There will be limited occasions when attending evening or weekend events is required. What We’re Looking For: 1-2 years of agency experience and eager to make a mark in the marketing/events industry.  Passion for marketing and live experiences Ability to think and act creatively. Agile and able to problem-solve. A team player with initiative. Proactive, positive, and excited to learn. Great communication skills—written, verbal, and face-to-face. Super organised, with strong attention to detail. A degree in a relevant discipline, would be an advantage Why Join The Team? You’ll work on exciting campaigns with global brands Get exposure to every part of the agency world—creative, production, strategy, and more. Hybrid working and a collaborative team culture. Ongoing support, mentoring, and real career progression opportunities. A chance to shape memorable experiences that connect brands with people.

Group Marketing Manager

Group Marketing Manager Full-time | Reporting to the Group Marketing Director | Hybrid, Dublin HQ We are seeking a hands-on, execution-focused Group Marketing Manager to lead the day-to-day delivery of marketing operations, creative asset development, and campaign coordination across a multi-brand business. This is an ideal role for a highly organised and technically skilled marketer who thrives on making things happen – ensuring teams, tools, and timelines run smoothly to deliver impact across both B2B and B2C channels. You will manage and support a team of creatives and digital marketers while helping to improve internal workflows and drive the effectiveness of campaigns across several markets. About the Company A well-established and fast-growing international business with multiple B2B and B2C brands in the built environment sector. Headquartered in Dublin, with offices across Europe, the UK, China, and Australia, the business is backed by new investment and has ambitious growth plans through both organic expansion and acquisition. This is a unique opportunity to play a key executional role in a growth-focused and dynamic marketing environment. Key Responsibilities Oversee and optimise the internal marketing workflow, ensuring timely and efficient delivery of creative and digital assets. Identify and resolve inefficiencies in marketing execution, from project tracking to approval processes and campaign coordination. Manage resource allocation across a cross-functional marketing team (writers, designers, and digital marketers). Support the Digital Marketing Manager in executing the digital marketing strategy across web, email, SEO, and social. Develop and manage marketing dashboards and performance reports to support continuous improvement and visibility of KPIs. Provide guidance and operational support to the creative and content teams, ensuring smooth project traffic and campaign delivery. Work closely with the wider team to deliver assets for new product launches, trade marketing, packaging, events, POS, brochures, digital campaigns, and thought leadership content. Contribute to UX/UI support on digital platforms. Help develop messaging frameworks, content pillars, and audience segmentation in partnership with brand and digital leads. Mentor and support team development and workflow performance. Your Profile Minimum 5 years' experience in a senior marketing operations, campaign management, or project delivery role. Proven experience in both B2B and B2C environments, ideally in a product-led or technical industry. Operationally strong, with an eye for detail and a knack for making complex project pipelines run smoothly. Strong understanding of marketing automation platforms, analytics tools, and content management systems. Experience using HubSpot, Monday.com, or equivalent tools. Skilled in project management and traffic coordination, managing multiple projects simultaneously. Strategic problem-solver with a practical mindset and excellent communication skills. Degree in Marketing or related field additional certifications in Digital Marketing or Project Management are a plus. Key Metrics Campaign delivery and engagement performance Marketing dashboard and analytics reporting Asset production volume and quality Workflow and project delivery efficiency Budget tracking and resource management UX/UI contribution and cross-team collaboration Marketing qualified leads and brand visibility metrics Why Join? Join an award-winning business with a strong growth trajectory and international footprint Enjoy a hybrid working model in a well-connected Dublin location Be part of a collaborative team with a "people-first" culture Take part in regular social events and employee wellbeing initiatives

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

Digital Marketing Executive

Are you a creative digital marketer with a passion for social media and content creation? This role offers the opportunity to join a dynamic and collaborative digital marketing team, working on innovative campaigns and digital content strategies. You'll be responsible for developing engaging content across social media platforms, collaborating with agencies on creative ideas, and utilising the latest digital tools, including AI, to produce high-quality video content. What You’ll Do: Work closely with internal teams, agencies, and external partners to execute digital campaigns. Create and manage social media content, including video, podcasts, and rich media, to drive engagement. Use platform-based tools to produce and edit video content while ensuring brand consistency. Identify opportunities to showcase brand events, sponsorships, and CSR initiatives across digital channels. Manage and optimise content on employee advocacy platforms. Analyse digital performance metrics to refine and enhance campaign strategies. Conduct market research to stay ahead of industry trends and best practices. Maintain and update website content with SEO best practices, including metadata and tagging. Identify and implement strategies to enhance customer experience and increase digital conversions. What You’ll Need: 3-5 years of experience in digital marketing, social media, or content creation. A creative mindset with a passion for storytelling through digital channels. Strong organisational and time management skills, with the ability to multitask effectively. Experience managing social media communities and employee advocacy platforms is a plus. Strong written and verbal communication skills, with keen attention to detail. A portfolio showcasing your digital content or campaign experience is preferred. Qualifications & Technical Skills: A degree in Marketing, Digital Media, Communications, or a related field. Proficiency in social media business management tools and video editing software. Experience with AI-driven content creation tools is a plus. Google Analytics certification and experience in campaign performance reporting. Financial service industry experience is highly desirable Whats For You? Work in a fast-paced, creative, and supportive environment. Gain exposure to exciting digital campaigns and industry-leading marketing strategies. Opportunities for career development and upskilling in the latest digital trends. Competitive salary and benefits package. If you're looking to take the next step in your digital marketing career, apply now to be part of an innovative and forward-thinking team!

Marketing Account Manager

Are you a strategic marketer with a passion for creativity and client management? Do you thrive in a fast-paced agency environment, juggling multiple projects while delivering exceptional results? We’re looking for a dynamic and highly driven Marketing Account Manager to join the growing team. This role is the perfect opportunity for a mid-level marketer ready to take the next step in their career, leading client projects, developing innovative marketing strategies, and driving new business opportunities. Location: Ranelagh, Dublin (Full-time, Office-Based) What You’ll Do Manage marketing & design projects from initial briefing to final execution, ensuring timelines, budgets, and client expectations are met. Act as the key liaison between clients and creative team, translating their vision into compelling campaigns. Develop data-driven marketing strategies that align with client goals, including branding, content, digital marketing, and web development. Grow your client accounts, identifying opportunities to pitch new ideas and expand existing relationships (20% of the role). Oversee campaign performance, using insights to optimise strategies and present measurable outcomes. Lead client presentations with confidence, delivering creative proposals and performance reports. Work closely with internal teams, ensuring seamless collaboration between design, marketing, and web development. What We’re Looking For   5+ years of marketing experience, ideally with 2+ years in an agency setting. Proven ability to manage multiple projects and clients simultaneously in a fast-paced environment. Strong understanding of digital marketing, content strategy, branding, and web development. A natural problem-solver, able to diagnose marketing challenges and present solutions effectively. Experience using marketing analytics tools (e.g., Google Analytics, HubSpot) to track and report on campaign success. Excellent communication, presentation, and organisational skills – confident in managing client relationships. A proactive mindset with a desire to identify and pitch for new business opportunities. Familiarity with Adobe Creative Suite or similar design tools is a bonus! Why Join? A collaborative, creative, and fast-paced work environment where your ideas are valued. Exposure to high-profile clients and exciting campaigns. Opportunities for career growth and professional development. A competitive salary & benefits package.