Alternatives are seeking a Senior Digital Marketing Specialist with a focus on UX and CX to work as part of a Digital Solutions Team. You will be responsible for looking at customer journeys over website and portals. This role is hybrid, requiring 2-3 days in the office per week.

What you will do:

• Working closely with internal teams to advocate for user needs and assist with development of appropriate digital assets and customer journey mapping
• Co-ordinate design reviews with team members and management stakeholders
• Be an active contributor to the creative processes by offering input, providing feedback, and sharing ideas.
• Implement the latest visual trends whilst developing appropriate digital assets
• Create prototypes to build up customer journey maps, user flows, prototypes, wireframes in collaboration with project teams.
• Work directly with development teams to support delivery end-to-end with accountability for the quality of the end product.
• Experience of confluence would be an advantage.
• Experience of creating lo-fi wireframes and prototypes, user flows and journeys in an analysis capacity

What you need to do the job:

• 4-5 years’ experience in a similar digital role
• Ability to think strategically about the importance of user experience and interface design
• Will have a background in IT analysis/digital marketing.
• Skilled in all or some of the following: Figma, Sketch, Illustrator, InVision, Balsamiq, Adobe XD
• Knowledge of Marcomms related applications is also desirable. Any exposure to the likes of Salesforce CRM, Marketo or other applications / CRM systems is preferred.
• Experience in creating high quality content for online platforms
• Experience creating lo-fi wireframes and prototypes, and user flows and journeys
• IT systems / applications and functional marketing services experience
• Experience working closely with developers, product owners, and senior stakeholders
• Strong stakeholder management
• Excellent written and verbal communication skills
• Relevant degree in a related discipline such as web development, visual communications, digital marketing, interaction design

Please contact Leonie lgleeson@alternatives.ie to discuss in full.