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Senior Digital Marketing Executive

Senior Digital Marketing Executive

  • Location

    Swords

  • Sector:

    Digital

  • Job type:

    Perm

  • Salary:

    €45k plus benefits

  • Contact:

    Eimear Walsh

  • Job ref:

    6525

  • Expiry date:

    2023-04-07

  • Consultant:

    Eimear Walsh

Senior Digital Marketing Specialist

Our client a leading global retailer is currently looking for an experienced Digital Marketing Specialist to join their Marketing team. Reporting to the Digital Marketing Manager the successful candidate should have 2 -3 years experience in a varied digital marketing role.

Based in Dublin North this business is on site two days per week and working remotely three days. You will join a wider marketing team of 7 and take ownership for email marketing campaigns, paid media and website and content management.

Day to day duties include
Paid digital marketing
  • Agency liaison supporting Senior Digital Marketing Manager
  • Creative management including writing briefs and storyboards, and acting as brand guardian
Email marketing
  • Consumer campaign creation and execution
  • Writing and executing corporate emails
  • CRM Management
Website management & SEO
  • Copywriting including SEO & blogging
  • Keyword Research for content gaps and blog planning
  • Site audits for copy updates and new content production as required
  • Liaison with Design Studio for banners, imagery, and content
  • Product & asset management in conjunction with Website Managers
  • Team liaison supporting Senior Digital Marketing Manager
Social media
  • Creative management including writing briefs and storyboards, and acting as brand guardian
  • Copywriting and content production for execution on Gift Card Store social media accounts
Reporting, Analytics & Administration
  • Weekly/monthly reports on all digital activity
  • Online performance analysis (card designs, ad formats, etc.)
  • Raising purchase order numbers and recording digital marketing costs
Requirements
  • Digital Marketing Qualification
  • 3+ years’ experience in a busy digital marketing environment preferrable
  • Excellent written communication skills with proven track record
  • Strong analytical skills and data-driven thinking
  • Ability to manage and clearly communicate with multiple stakeholders and external agencies
  • Ability to meet deadlines while managing multiple projects and to be highly adaptive
  • Excellent written communication skills with proven track record in digital copywriting, articles, blogging & SEO, social media posting etc.
  • Experience using Google Analytics, & Google Ads Keyword Planner
  • Experience managing an email marketing platform

For more information on this role please contact Eimear Walsh in Alternatives.