Senior Digital Marketing Specialist

Our client a leading global retailer is currently looking for an experienced Digital Marketing Specialist to join their Marketing team. Reporting to the Digital Marketing Manager the successful candidate should have 2 -3 years experience in a varied digital marketing role.

Based in Dublin North this business is on site two days per week and working remotely three days. You will join a wider marketing team of 7 and take ownership for email marketing campaigns, paid media and website and content management.

Day to day duties include
Paid digital marketing

• Agency liaison supporting Senior Digital Marketing Manager

• Creative management including writing briefs and storyboards, and acting as brand guardian

Email marketing

• Consumer campaign creation and execution

• Writing and executing corporate emails

• CRM Management

Website management & SEO

• Copywriting including SEO & blogging

• Keyword Research for content gaps and blog planning

• Site audits for copy updates and new content production as required

• Liaison with Design Studio for banners, imagery, and content

• Product & asset management in conjunction with Website Managers

• Team liaison supporting Senior Digital Marketing Manager

Social media

• Creative management including writing briefs and storyboards, and acting as brand guardian

• Copywriting and content production for execution on Gift Card Store social media accounts

Reporting, Analytics & Administration

• Weekly/monthly reports on all digital activity

• Online performance analysis (card designs, ad formats, etc.)

• Raising purchase order numbers and recording digital marketing costs

Requirements

• Digital Marketing Qualification

• 3+ years’ experience in a busy digital marketing environment preferrable

• Excellent written communication skills with proven track record

• Strong analytical skills and data-driven thinking

• Ability to manage and clearly communicate with multiple stakeholders and external agencies

• Ability to meet deadlines while managing multiple projects and to be highly adaptive

• Excellent written communication skills with proven track record in digital copywriting, articles, blogging & SEO, social media posting etc.

• Experience using Google Analytics, & Google Ads Keyword Planner

• Experience managing an email marketing platform

For more information on this role please contact Eimear Walsh in Alternatives.