Senior Digital Marketing Executive
Job description
Senior Digital Marketing Specialist
Our client a leading global retailer is currently looking for an experienced Digital Marketing Specialist to join their Marketing team. Reporting to the Digital Marketing Manager the successful candidate should have 2 -3 years experience in a varied digital marketing role.
Based in Dublin North this business is on site two days per week and working remotely three days. You will join a wider marketing team of 7 and take ownership for email marketing campaigns, paid media and website and content management.
Day to day duties include
Paid digital marketing
Agency liaison supporting Senior Digital Marketing Manager
Creative management including writing briefs and storyboards, and acting as brand guardian
Email marketing
Consumer campaign creation and execution
Writing and executing corporate emails
CRM Management
Website management & SEO
Copywriting including SEO & blogging
Keyword Research for content gaps and blog planning
Site audits for copy updates and new content production as required
Liaison with Design Studio for banners, imagery, and content
Product & asset management in conjunction with Website Managers
Team liaison supporting Senior Digital Marketing Manager
Social media
Creative management including writing briefs and storyboards, and acting as brand guardian
Copywriting and content production for execution on Gift Card Store social media accounts
Reporting, Analytics & Administration
Weekly/monthly reports on all digital activity
Online performance analysis (card designs, ad formats, etc.)
Raising purchase order numbers and recording digital marketing costs
Requirements
Digital Marketing Qualification
3+ years’ experience in a busy digital marketing environment preferrable
Excellent written communication skills with proven track record
Strong analytical skills and data-driven thinking
Ability to manage and clearly communicate with multiple stakeholders and external agencies
Ability to meet deadlines while managing multiple projects and to be highly adaptive
Excellent written communication skills with proven track record in digital copywriting, articles, blogging & SEO, social media posting etc.
Experience using Google Analytics, & Google Ads Keyword Planner
Experience managing an email marketing platform
For more information on this role please contact Eimear Walsh in Alternatives.