Senior Digital Marketing Executive

Posted 08 March 2023
Salary €45k plus benefits
LocationSwords
Job type Perm
Discipline Digital
Reference6525

Job description

Senior Digital Marketing Specialist

Our client a leading global retailer is currently looking for an experienced Digital Marketing Specialist to join their Marketing team. Reporting to the Digital Marketing Manager the successful candidate should have 2 -3 years experience in a varied digital marketing role.

Based in Dublin North this business is on site two days per week and working remotely three days. You will join a wider marketing team of 7 and take ownership for email marketing campaigns, paid media and website and content management.

Day to day duties include
Paid digital marketing

  • Agency liaison supporting Senior Digital Marketing Manager

  • Creative management including writing briefs and storyboards, and acting as brand guardian

Email marketing

  • Consumer campaign creation and execution

  • Writing and executing corporate emails

  • CRM Management

Website management & SEO

  • Copywriting including SEO & blogging

  • Keyword Research for content gaps and blog planning

  • Site audits for copy updates and new content production as required

  • Liaison with Design Studio for banners, imagery, and content

  • Product & asset management in conjunction with Website Managers

  • Team liaison supporting Senior Digital Marketing Manager

Social media

  • Creative management including writing briefs and storyboards, and acting as brand guardian

  • Copywriting and content production for execution on Gift Card Store social media accounts

Reporting, Analytics & Administration

  • Weekly/monthly reports on all digital activity

  • Online performance analysis (card designs, ad formats, etc.)

  • Raising purchase order numbers and recording digital marketing costs

Requirements

  • Digital Marketing Qualification

  • 3+ years’ experience in a busy digital marketing environment preferrable

  • Excellent written communication skills with proven track record

  • Strong analytical skills and data-driven thinking

  • Ability to manage and clearly communicate with multiple stakeholders and external agencies

  • Ability to meet deadlines while managing multiple projects and to be highly adaptive

  • Excellent written communication skills with proven track record in digital copywriting, articles, blogging & SEO, social media posting etc.

  • Experience using Google Analytics, & Google Ads Keyword Planner

  • Experience managing an email marketing platform


For more information on this role please contact Eimear Walsh in Alternatives.