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Marketing Lead

Marketing Lead

  • Location

    Ireland

  • Sector:

    Marketing

  • Job type:

    Fixed Term

  • Salary:

    85,000 - 90,000 plus package and bonus,2 days in office

  • Contact:

    Eimear Walsh

  • Salary high:

    90000

  • Salary low:

    80000

  • Job ref:

    6607

  • Published:

    3 months ago

  • Expiry date:

    2024-01-16

  • Consultant:

    ConsultantDrop

Our client a leading Insurance Group is currently looking to recruit for an experienced Marketing Lead to join their Marketing and Communications team.

This role is being offered on a 12 month fixed term contract, to commence (ideally in January 2024 – December 2024).

Based in Dublin 2, the team of 10 are on site 2 – 3 times weekly and work remotely outside of this.

The ideal candidate should have 8 – 10 years plus marketing experience, you will be a strong people leader and have prior experience working in financial services or another regulated consumer sector. Strong product, propositions and campaigns experience is ideal.

Day to day duties include but are not limited to à

  • Develop and implement an annual and monthly multi-channel plan to promote the brand, communicate our value propositions and help drive sales

  • With the rest of the Proposition team, based on customer insight data,  help develop new propositions or proposition initiatives, including launch/communications plans

  • Identify new market and product opportunities 

  • Effective and efficient management and allocation of the Marketing Budget

  • Lead, coach and mentor the Marketing team consisting of 5 Marketing Executives

  • Work successfully with our external suppliers and partners


The ideal candidate will have

  • 8 – 10 years’ marketing experience

  • Experience in Financial Services, Insurance, Banking or similar regulated consumer industry is essential

  • Strong knowledge of promotional media tools and channels – brand, digital (incl. social media) and print.

  • Experience in delivering winning PR strategies

  • Good knowledge of market research and insight techniques and working with external research agencies


For more information on this role please contact Eimear Walsh in Alternatives or click apply below