Head of Retail Marketing required for rapidly expanding retail group. Reporting to the Group Marketing Director this role will suit an experienced Retail Marketer with extensive experience working within a multi-site retail environment.

This highly entrepreneurial, ambitious company will offer the successful candidate an opportunity to develop an effective marketing strategy for their whole retail chain. This position will suit a candidate looking to join a fast paced, challenging and highly rewarding environment.

This is role is based out of Dublin with some (minimum) travel required between national stores. This company has adopted a hybrid, flexible working model.

Key Duties

Team Management

• Managing and motivating a team of 5, setting clear expectations and goals.

Brand Development

• Working with the Marketing Director on brand strategy development, including digital and retail branding.
• Leading annual market research studies and delivery feedback to executive team
• Managing marketing budgets

Loyalty and Rewards Programme Management

• Working with the Retail Operations team to ensure the successful execution of key sales activities 
• Developing local and national brand promotions
• Reward Vendor Management
• Reviewing and analysing activity and sales reports

Digital Management

• Working with ecommerce team to ensure KPIs and messaging is aligned via digital and traditional marketing programmes
• Responsibility for social media, local and national, driving KPIs through organic and paid content
• Blogger and influencer engagement

Employer Value Proposition

• Working with HR and wider business to support the internal EVP strategy

Desired Skills and Experience

• Degree in Marketing, Communications, Business or similar
• 15 years’ plus experience
• Retail (multisite) experience
• Proven record in leading a small team
• Strength in B2B and B2C communications
• Digitally savvy

Rewards

• Highly competitive salary and bonus
• Pension, Mobile and Laptop

• Highly flexible working environment, remote / office / work from home options
• Opportunity to join a progressive retail company who reward hard work and recognise talent.

Please contact Eimear Walsh at ewalsh@alternatives.ie to explore in confidence.