Banner Default Image

CRM Manager

CRM Manager

  • Location

    Dublin , Ireland

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Sorcha Coleman

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 4 years ago

  • Expiry date:


As a result of significant growth plans, a new role has been created within a fantastic marketing team with a leading brand, for a Customer Base Optimization Manager.

Reporting into the Head of Performance Management & Insight, this role will be based in a hugely innovative and entrepreneurial focused team with an extensive cross-functional remit.

The remit of this role includes:

  • Define & communicate key customer base analytic insights – Identify the customer base & growth opportunities for commercial performance.
  • Uncover what is driving performance within this core segment for the overall organisation and what is driving performance within the market overall.
  • Understanding and communicate key customer base movements & trends through the use of data analytics and insights.
  • Identify ways in which maximum value can be extracted for the customer base.
  • Bring maximum utilisation of key tools such as MS Dynamics
  • Understand & communicate key analytics in relation to customer loyalty and churn
  • Performance management across Customer Segments – Areas of weakness & opportunity
  • Performance management of “front line” MI / Commercial data to support Homes Sales teams 


What you need to bring:

  • A clear track record in delivering insight & commercial impact.
  • Significant consumer curiosity where you will understand key sources of MI for customer bases and be able to define what is fit for purpose, what is not & where the knowledge gaps that need to be filled are.
  • Be driven by the “why” on performance so being curious, detail driven and commercially astute is key.
  • Demonstrated clear achievements in building excellent internal relationships to bring about organisation MI and insight with the ability to utilise this insight to influence commercial performance.

Next steps…

For a confidential discussion, please contact Sorcha Coleman, Head of Talent| |

We provide a diverse range of opportunities- permanent, contract and consulting - for the best marketing | digital | data | customer centric talent.

First to the future, ensuring you are too.