As a result of significant growth plans, a new role has been created within a fantastic marketing team with a leading brand, for a Customer Base Optimization Manager.

Reporting into the Head of Performance Management & Insight, this role will be based in a hugely innovative and entrepreneurial focused team with an extensive cross-functional remit.

The remit of this role includes:

• Define & communicate key customer base analytic insights – Identify the customer base & growth opportunities for commercial performance.
• Uncover what is driving performance within this core segment for the overall organisation and what is driving performance within the market overall.
• Understanding and communicate key customer base movements & trends through the use of data analytics and insights.
• Identify ways in which maximum value can be extracted for the customer base.
• Bring maximum utilisation of key tools such as MS Dynamics
• Understand & communicate key analytics in relation to customer loyalty and churn
• Performance management across Customer Segments – Areas of weakness & opportunity
• Performance management of “front line” MI / Commercial data to support Homes Sales teams 

What you need to bring:

• A clear track record in delivering insight & commercial impact.
• Significant consumer curiosity where you will understand key sources of MI for customer bases and be able to define what is fit for purpose, what is not & where the knowledge gaps that need to be filled are.
• Be driven by the “why” on performance so being curious, detail driven and commercially astute is key.
• Demonstrated clear achievements in building excellent internal relationships to bring about organisation MI and insight with the ability to utilise this insight to influence commercial performance.

Next steps…

For a confidential discussion, please contact Sorcha Coleman, Head of Talent| scoleman@alternatives.ie | www.alternatives.ie

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