Fiona Joyce

Content Strategist

Content Strategist – Co. Kildare Are you a creative and commercially minded Content Strategist who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment? Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced Content Strategist to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand. As the Content Strategist, you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance. Core duties of the Content Strategist will include: Developing and executing comprehensive, omni-channel content strategies aligned with brand objectives and target audience needs Conducting in-depth market research and competitor analysis to identify opportunities, tends, and audience insights across brands and channels Collaborating cross-functionally to support product launches, trade promotions, and integrated marketing campaigns Maintaining clear brand voice, tone, and style guidelines to ensure consistent messaging across all touchpoints Monitoring and analysing content performance, using data and insights to optimise engagement and conversion rates Implementing SEO best practices with a focus on enhancing organic search visibility and website performance Managing and curating social media content across multiple social media platforms, ensuring engaging and relevant output Creating and maintaining detailed content calendars across digital, social, email, and website channels Overseeing regular CMS updates across multiple brand websites Partnering with agencies, publishers, and digital platforms to develop and measure social media campaigns Developing and executing a lifecycle email marketing strategy through CRM systems Skills and experience you will need for the Content Strategist role: Experience in FMCG is essential 5+ years’ proven experience as a Content Strategist or in a similar content-focused role Degree in Marketing, Communications, or a related discipline Strong storytelling ability with exceptional written and verbal communication skills Demonstrated audience-first, omni-channel approach to content creation Analytical mindset with the ability to interpret performance data and drive optimisation Proficiency in CMS platforms, ecommerce systems, and social scheduling tools (e.g., Hootsuite, Sked Social, Klaviyo, Shopify) is desirable What’s on offer: Salary:  €45 - €50K DOE Pension Hybrid working model (post initial training ~ 6 weeks) Opportunity to join a purpose-driven, sustainability-focused organisation Collaborative and supportive team culture Career development within a growing FMCG group What’s next? Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course. Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your job search Gain access to exclusive roles that are not advertised elsewhere  

Education Content Specialist

Education Content Specialist Are you looking for an opportunity to join a highly respected professional organisation with a strong national and international profile? This Education Content Specialist role offers the chance to contribute to the creation and enhancement of high-quality educational content that supports thousands of professionals throughout their careers. Working closely with academic, industry and professional stakeholders, the Education Content Specialist plays a key role in developing course materials, assessment supports and study resources that uphold recognised standards and best practice. With a strong culture of collaboration, innovation and continuous improvement, this is an opportunity to deliver meaningful work with lasting impact. The Education Content Specialist sits within a busy, collaborative education team responsible for producing, reviewing and enhancing content across a suite of professional education programmes, with a clear focus on quality, consistency and the overall learner experience. As the Education Content Specialist, you will be responsible for: Designing and developing learner-focused educational content, including course materials and digital learning resources Collaborating with subject matter experts, authors, lecturers and examiners to deliver projects on time and to quality standards Supporting assessment processes, including learner guidance, feedback coordination and preparation of examination documentation Ensuring programmes align with academic, industry and quality assurance standards Analysing learner engagement and feedback to improve course content design, and learner supports Contributing to continuous improvement, research and development initiatives to strengthen content Managing multiple projects simultaneously, ensuring delivery on time and within budget Skills and experience you will need for the Education Content Specialist role: Proven experience developing and writing educational or training content in a professional or academic setting Experience working with subject matter experts on content development or review Strong project management skills with the ability to prioritise and meet deadlines Proficiency in Microsoft Office and the ability to learn educational technologies (e.g. authoring or video tools) Third-level qualification or at least five years’ relevant experience in education development What’s on offer: Salary:  €40,000 - €45,000 (DOE) Central Dublin City location Hybrid and flexible working options Pension Healthcare Learning and Development supports What’s next? Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course Why Apply Through Alternatives? We’ll help manage your job hunt, strengthen your interview skills and tidy up your CV We’ll provide you with an overview of the jobs market within your industry and help you tailor your jobs search Gain access to exclusive roles that are not advertised elsewhere