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Product managers need to know everything about their prospective markets and customers, and be passionate about making their product work. A huge element in making products work is timing. This deals with the organising all aspects and people that surround a product’s development and launch.   First and foremost, timing begins with deciding if the product you have i...

STAGE ONE:  Your Brand Extension Once you have chosen your Marketing Recruitment Agency of choice, you must recognise that this agency are an out-sourced extension of your Brand.   These recruiters are selling the Smurfit Kappa story to the market, so you need to ensure that this story is accurate, honest and attractive to future employees. They are talking to a mar...

Stick with the REAL Specialists: Many recruitment agencies cover a range of different industry domains and claim to have specialists within each of these. However, it is important to find an agency that is a true specialist where they are proven ‘Masters’ within their field as opposed to a ‘jack of all trades’. These specialist agencies will have an in-depth understanding to...