Alternatives is partnering with one of the fastest growing global technology companies in the areas of software as a service. A Senior Marketing Manager with experience is demand generation is required to join the marketing team on a full-time permanent basis.

Dublin based; this position can be worked fully remote.

What you will do:

• Develop and execute integrated campaigns to expand our market reach, create demand and drive pipeline for sales and achieve company revenue goals
• Manage campaign planning and determine targeting and messaging to drive net-new leads and nurture existing leads
• Own the execution and measurement of campaigns and their contribution to sales and revenue goals
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend
• Leverage a broad mix of marketing programs to generate demand including PPC, retargeting, paid and organic social, content syndication, events, and direct marketing campaigns.
• Managing key conversion points in the marketing funnel, including landing pages, website calls to-action, and lead-generating forms
• You’ll be a key link between the marketing and sales team in order to be constantly synching up with joint strategy
• Work with the content marketing and sales teams to develop and promote marketing materials to drive awareness and interest
• Analyse campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
• Provide regular reporting of progress, results, and pipeline

What you need to do the job:

• 5+ years B2B demand generation marketing, SaaS experience preferred
• Big picture thinking, and meticulous attention to detail – ability to quickly understand overall business objectives, create a well-aligned demand generation strategy and execution plans with clearly defined metrics and KPIs
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance
• Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done
• Self-starter who can think quickly and creatively in a fast-paced environment, comfortable with rapid change
• Strong team player with a positive attitude and passion to learn
• Experience using marketing automation platforms such as HubSpot
• Experience with Salesforce.com
• Fluent English
• Excellent communication skills