Senior Brand Manager
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Location
United States
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Sector:
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Job type:
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Salary:
€70,000 - €80,000
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Contact:
Eimear Walsh
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Salary high:
0
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Salary low:
0
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Job ref:
6450
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Published:
9 months ago
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Expiry date:
2022-10-17
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Consultant:
ConsultantDrop
Senior Brand Manager required to join leading drinks company. This role is being offered a 12 month fixed term contract. Joining a small team, the successful candidate will take the lead on a key brand for this global company.
You will have one direct report and work from the Dublin office on a hybrid basis, 2 days in the office 3 days from home.
Day to day responsibilities include
- Developing, shaping & implementing the annual strategy for the brand in line with the overall business objectives to include clearly defining the KPIs for the brand
- Support the Marketing Manager to develop and shape the longer-term strategic vision for the brand.
- Develop and implement the media strategy, regularly evaluating the media effectiveness & future proofing the strategy
- Put the Consumer & Customer at the heart of strategy and adopt an agile approach to regularly engaging & seeking feedback
- Develop strong collaborative working relationships with the commercial & trade marketing teams
- Support the integration of the BTL activation role into the marketing team, ensuring robust TTL plans are developed in order to deliver best in class execution & delivery of key performance indicators
- Inspire & lead cross functional & agency teams to develop and deliver award winning brand campaigns that deliver on growing brand power & our commercial objectives
- Lead the brand performance tracking, utilising key consumer & commercial metrics & working closely with the channel teams to course correct where needed
- Own the brand P & L, leading & supporting the teams on effective investment allocation, working & non-working ratios & evaluation of the overall budget working with closely with Finance & Procurement
- Demonstrate strong collaboration with the Global team delivering on agreed campaigns, co-created projects & stealing with pride from the global network where appropriate
You will have
- A third level business qualification in Marketing with 8 years+ relevant experience
- Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development
- Strong P & L management & commercial acumen
- Be self- motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels
- Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment.
- Ability to influence across all levels.
- People management experience preferable – it is envisaged that the role will assume people management responsibilities in the future
For more information on this role please contact Eimear in Alternatives.