Senior Brand Manager required to join leading drinks company. This role is being offered a 12 month fixed term contract. Joining a small team, the successful candidate will take the lead on a key brand for this global company.

You will have one direct report and work from the Dublin office on a hybrid basis, 2 days in the office 3 days from home.

Day to day responsibilities include

• Developing, shaping & implementing the annual strategy for the brand in line with the overall business objectives to include clearly defining the KPIs  for the brand
• Support the Marketing Manager to develop and shape the longer-term strategic vision for the brand.
• Develop and implement the media strategy, regularly evaluating the media effectiveness & future proofing the strategy
• Put the Consumer & Customer at the heart of strategy and adopt an agile approach to regularly engaging & seeking feedback
• Develop strong collaborative working relationships with the commercial & trade marketing teams
• Support the integration of the BTL activation role into the marketing team, ensuring robust TTL plans are developed in order to deliver best in class execution & delivery of key performance indicators
• Inspire & lead cross functional & agency teams to develop and deliver award winning brand campaigns that deliver on growing brand power & our commercial objectives
• Lead the brand performance tracking, utilising key consumer & commercial metrics & working closely with the channel teams to course correct where needed
• Own the brand P & L, leading & supporting the teams on effective investment allocation, working & non-working ratios & evaluation of the overall budget working with closely with Finance & Procurement
• Demonstrate strong collaboration with the Global team delivering on agreed campaigns, co-created projects & stealing with pride from the global network where appropriate

You will have

• A third level business qualification in Marketing with 8 years+ relevant experience
• Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development
• Strong P & L management & commercial acumen
• Be self- motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels
• Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment.
• Ability to influence across all levels.
• People management experience preferable – it is envisaged that the role will assume people management responsibilities in the future

For more information on this role please contact Eimear in Alternatives.