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Alternatives are delighted to be partnering with the IRFU on the Head of Commercial 12-Month Fixed Term Contract.
The Head of Commercial is a key leadership role responsible for driving the commercial strategy and revenue generation activities of the organisation. Reporting into the Chief Commercial Officer, this role leads the commercial team to deliver high-impact partnerships, develop new business opportunities, and ensure seamless execution of commercial operations across all platforms.
Key Responsibilities:
Head of Commercial
Job description
Alternatives are delighted to be partnering with the IRFU on the Head of Commercial 12-Month Fixed Term Contract.
The Head of Commercial is a key leadership role responsible for driving the commercial strategy and revenue generation activities of the organisation. Reporting into the Chief Commercial Officer, this role leads the commercial team to deliver high-impact partnerships, develop new business opportunities, and ensure seamless execution of commercial operations across all platforms.
Key Responsibilities:
- Provide dynamic leadership and direction to the commercial team, ensuring high performance and delivery of key objectives.
- Work closely with the Chief Commercial Officer to oversee the planning, development, and execution of all commercial activities.
- Lead business development efforts, identifying and securing new revenue opportunities in alignment with strategic commercial targets.
- Contribute to the growth of current revenue channels, including match ticketing and 10-Year Ticket sales.
- Liaise with Provincial Commercial Leads, Six Nations & Nations Cup partnerships teams to maximise collaborative opportunities.
- Oversee and enhance the delivery of all match day commercial activations and sponsorship requirements.
- Support & input into the development and implementation of an innovative digital commercial plan to strengthen the organisation’s digital footprint and monetisation strategies.
- Proven ability to lead and manage a high-performing team with minimal supervision
- Delivery of new and sustainable revenue streams
- Effective relationship management with existing and prospective sponsors and partners
- High-level contribution to strategic planning and commercial innovation
- Professional representation of the IRFU brand both internally and externally
- Effective coordination of commercial and marketing programmes
- Efficient oversight and management of third-party agency functions
- Tangible value creation through strategic commercial initiatives
