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Senior Brand Manager - 10 month contract

Senior Brand Manager - 10 month contract

  • Location

    Dublin, Ireland

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Joan Fahey

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 3 years ago

  • Expiry date:


A leading global FMCG drinks brand is looking for a Senior Brand Manager to join their team on a 10-month contract (maternity cover). Reporting to the Marketing Manager, you will work as a core member of the team with specific responsibility across brand strategy development, media strategy, IDDM & P&L performance tracking:

Key responsibilities:

  • Work with the Marketing Manager to develop and shape the 3 year strategic plan
  • Lead the development of the planning process to develop and shape the annual strategy for the portfolio in line with the overall long-term strategy
  • Work closely with the local supply chain team, the agile innovation team & the global team to develop white space innovation opportunities that will strengthen and grow the portfolio
  • Develop strong collaborative working relationships with the commercial teams to ensure robust TTL plans are developed in order to deliver best in class execution & delivery of key performance indicators
  • Inspire & lead cross functional & agency teams to develop and deliver award winning brand campaigns that deliver on growing brand power & our commercial objectives
  • Develop and implement the portfolio media strategy, regularly evaluating the media effectiveness & future proofing the strategy ahead of a Darker Market
  • Lead the IDDM strategy, executing the strategy in line with best practice, championing the 80% right approach, the test & learn mentality & foster strong relationships with agency partners
  • Lead the performance tracking, utilising key consumer & commercial metrics & working closely with the channel teams to course correct where needed
  • Put the consumer & customer at the heart of their strategy and adopt an agile approach to regularly engaging & seeking feedback to optimise our plans
  • Own the P & L, leading & supporting the teams on effective investment allocation and evaluation of the overall budget working with closely with Finance & Procurement

Experience required 

  • 8 years+ relevant marketing experience
  • Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development
  • Strong P & L management & commercial acumen
  • Be self- motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels
  • Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment.
  • Display strong leadership skills with capability of using a range of leadership styles to engage key stakeholders, groups, teams and individuals.
  • An effective communicator with capability to establish a strong collaborative way of working across the business to generate winning solutions.
  • People management experience preferable – it is envisaged that the role will assume people management responsibilities in the future

For a confidential discussion, please contact Joan Fahey, Head of The Alternatives Flexible Panel, 086-029-3560 or