Consumer Research & Insights Manager with ref. 5677 in

Customer Research & Insights Manager required for a leading FMCG business on a contract (minimum 5 months, with a view to permanency)

As Customer Research & Insights Manager you will report into the Director of Market Insights and will be responsible for the following:

Understanding data needs to answer business questions and putting in process research methodologies to gather appropriate data from which to disseminate research and insights to help address gaps in knowledge
Briefing research agencies on qualitative and quantitative research studies (much bigger focus is on qual). Providing support to agencies, helping them to understand the brief, review discussion guides and advising/steering them to deliver on research objectives
Run research projects independently, reporting back to internal stakeholders on findings
Distilling insights useful to the business from data and communicating that back to the business in a concise manner

To be eligible for this Customer Insight Manager role you will need:

4+ years insight/research experience, ideally client side
Qualitative research experience, managing methodologies/agencies
Experience in interpreting research results and communicating insights to a wider team. Excellent communication skills are essential
Proven track record of running research projects independently and communicating commercially useful information back to internal audiences, particularly marketing teams
Strong analytical experience

If you are interested in discussing or applying for this role please contact Kristin Ryan at kryan@alternatives.ie or call 085 845 2000

Alternatives Group
The Art of Talent Solutions,
Passionate about people | Passionate about performance