Consumer Research & Insights Manager
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Sector:
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Job type:
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Salary:
€50,000
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Contact:
Kristin Ryan
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Salary high:
60000
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Salary low:
55000
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Job ref:
5677
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Published:
almost 6 years ago
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Expiry date:
2019-01-23
As Customer Research & Insights Manager you will report into the Director of Market Insights and will be responsible for the following:
- Understanding data needs to answer business questions and putting in process research methodologies to gather appropriate data from which to disseminate research and insights to help address gaps in knowledge
- Briefing research agencies on qualitative and quantitative research studies (much bigger focus is on qual). Providing support to agencies, helping them to understand the brief, review discussion guides and advising/steering them to deliver on research objectives
- Run research projects independently, reporting back to internal stakeholders on findings
- Distilling insights useful to the business from data and communicating that back to the business in a concise manner
To be eligible for this Customer Insight Manager role you will need:
- 4+ years insight/research experience, ideally client side
- Qualitative research experience, managing methodologies/agencies
- Experience in interpreting research results and communicating insights to a wider team. Excellent communication skills are essential
- Proven track record of running research projects independently and communicating commercially useful information back to internal audiences, particularly marketing teams
- Strong analytical experience
If you are interested in discussing or applying for this role please contact Kristin Ryan at kryan@alternatives.ie or call 085 845 2000
Alternatives Group
The Art of Talent Solutions,
Passionate about people | Passionate about performance