Customer Research & Insights Manager required for a leading FMCG business on a contract (minimum 5 months, with a view to permanency)

As Customer Research & Insights Manager you will report into the Director of Market Insights and will be responsible for the following:

• Understanding data needs to answer business questions and putting in process research methodologies to gather appropriate data from which to disseminate research and insights to help address gaps in knowledge
• Briefing research agencies on qualitative and quantitative research studies (much bigger focus is on qual). Providing support to agencies, helping them to understand the brief, review discussion guides and advising/steering them to deliver on research objectives
• Run research projects independently, reporting back to internal stakeholders on findings
• Distilling insights useful to the business from data and communicating that back to the business in a concise manner

To be eligible for this Customer Insight Manager role you will need:

• 4+ years insight/research experience, ideally client side
• Qualitative research experience, managing methodologies/agencies
• Experience in interpreting research results and communicating insights to a wider team. Excellent communication skills are essential
• Proven track record of running research projects independently and communicating commercially useful information back to internal audiences, particularly marketing teams
• Strong analytical experience

If you are interested in discussing or applying for this role please contact Kristin Ryan at kryan@alternatives.ie or call 085 845 2000

Alternatives Group
The Art of Talent Solutions,
Passionate about people | Passionate about performance