Paid Acquisition Specialist
-
Location
Dublin, Ireland
-
Sector:
-
Job type:
-
Salary:
40000
-
Contact:
Oran Carolan
-
Salary high:
40000
-
Salary low:
40000
-
Job ref:
5463
-
Published:
almost 6 years ago
-
Expiry date:
2018-02-19
Paid Acquisition Specialist
This is a fantastic opportunity to join a leading global B2B Software provider as a Paid Acquisition Specialist.
Key Responsibilities:
- Develop and manage Paid Media channels through campaigns and ongoing marketing to achieve revenue targets & Lead Generation
- Driving an innovative, iterative learning paid acquisition marketing plan across multiple channels.
- Plan, design, and build paid search, social, display and video ad campaigns across multiple platforms
- Analyse PPC, Facebook & Display campaign performance (Google Analytics) to maximize customer acquisition and user engagement
- Deliver regular reports to gauge effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
- Optimization of a growing advertising budget to achieve optimal CPA’s with the aim of delivering strong lead generation to the sales team
Key Skills:
- 3+ years Digital and online marketing experience, with an emphasis on display, paid social, and other digital advertising platforms
- Ability to analyse data and trends
- Global experience essential with a proven track record of lead generation in a similar role
- Expertise with Paid Social, Display and SEM bid management platforms
- Expertise of Google AdWords
- Experience with Google Analytics and Google Tag Manager
- Keyword research and experience managing campaign budgets
For a confidential discussion, please contact Oran Carolan, Talent Manager on 086 4058039 or ocarolan@alternatives.ie
Alternatives Group
The Art of Talent Solutions, Passionate about people | Passionate about performance