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Marketing Technology Specialist
Job description
We are looking for a highly technical, insights-driven Marketing Technology Specialist to join our team at a pivotal stage of digital transformation. You’ll lead the optimisation of our martech stack - primarily HubSpot, WordPress, and associated analytics tools to deliver seamless, intelligent user experiences for thousands of professional members.
This is not a traditional marketing role. While you’ll collaborate closely with marketing and membership colleagues, your expertise in platforms, automation, data, and UX will drive performance and engagement across the board.
Key Responsibilities
Ideal Candidate
This is not a traditional marketing role. While you’ll collaborate closely with marketing and membership colleagues, your expertise in platforms, automation, data, and UX will drive performance and engagement across the board.
Key Responsibilities
- Own and optimise our marketing technology ecosystem, with a focus on advanced HubSpot configuration, automation, onboarding workflows, segmentation, and analytics.
- Improve and maintain website UX via WordPress: tagging, tracking, journey mapping, and personalisation.
- Use data insights to enhance email campaign effectiveness, identify member behaviour patterns, and improve conversion rates.
- Work with internal stakeholders to join up tech systems (HubSpot, CRM, website) to deliver end-to-end user journeys.
- Implement continuous A/B testing, analytics reviews, and UX/UI enhancements based on behavioural data.
- Provide reporting dashboards and performance insights that inform strategic and commercial decisions.
- Support – there are dedicated and expert IT and Martech support personnel available to help you.
Ideal Candidate
- HubSpot certified with deep experience in onboarding, implementation, or consulting agency work.
- Track record in optimising CRM-driven user journeys, lifecycle automation, and funnel management.
- AI – you should have some exposure / experience of AI and be hungry to learn and implement AI. This is an organisational wide objective already on this journey – full training will be provided.
- Proficient in WordPress UX and analytics integrations
- Technically confident with data, CRM/web integrations, and performance tracking tools.
- Analytical and proactive, comfortable using insight to drive performance across engagement and revenue metrics.
- Familiarity with digital accessibility standards and GDPR best practices is an advantage
- Strategic role with real impact on business performance
- Collaborative, ambitious team environment
- Strong focus on learning, development, and career progression
- Hybrid working and a flexible / competitive benefits package
