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Marketing Manager - B2B

Marketing Manager - B2B

  • Location


  • Sector:

  • Job type:


  • Contact:

    Edward Conmy

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 10 years ago

  • Expiry date:


 We are working with a growing Irish software business who are predominantly focused on the UK and Ireland market, targeting corporate and government contracts. They have grown the business through reputation and referral as well as strong business development. They are looking to build a world class business to business marketing capability and key to that is the appointment of a marketing manager.

This is a unique opportunity for an experienced and driven person to set-up the marketing function to help generate new leads and establish the brand’s tone of voice. This growing company is looking to set up and develop their marketing team and requires an experienced, entrepreneurial and ambitious international marketing manager to kick this off.

Reporting directly to the sales and marketing director, this entrepreneurial, hands-on role will suit a professional who has significant experience across all areas of marketing in a B2B environment, preferably internationally and in the software industry. This role will manage one direct report (currently being recruited) and will be key to the continued future growth of the company.


  • Set-up the marketing function including writing the customers acquisition strategy and lead-management process
  • Execute these marketing plans and tactic through digital, BTL and ATL activities
  • Re-develop the company's brand for application domestically and internationally, across all communication channels
  • Outline and develop the marketing strategy and translate this into actionable short and long term marketing plans


To be considered for this role you will have management level experience in an international B2B company - preferably in technology. You will have a BA Degree in marketing and be highly driven, creative and approachable. An effective influencer with excellent verbal and written communication skills you will be a self-starter with the ability to work autonomously while building highly motivated teams. Solid marketing, entrepreneurial, business acumen and analytical skills will be key to this role. Travel may be required.

Sound like you?

Alternatives Digital is a recruitment agency focused on online and digital professionals. We are based in Dublin City Centre and are a division of the Alternatives Marketing Recruitment group. We recruit for online sales and marketing professionals on the client side as well as media, advertising and web agency professionals. We work mainly on permanent jobs, interim contracts and online projects. If you are a fit for this role and would like to discuss the opportunity further please give Siobhan a call on 01 661 8889 or email stormey [at] alternatives [dot] ie.