Marketing Manager (FMCG)

This is a wonderful opportunity to join a well-recognizable brand as marketing manager. Based in North Dublin, this is a stand-alone marketing role for the Irish market with on-going cross-functional working with global teams.

Core objectives of the role include:

• Create and implement annual communications plan in line with business strategy, to include ATL, in store, activation, online, social, PR, CSR and sponsorships
• Work seamlessly across functions with sales, supply chain, retailers and marketing agencies to maximize campaigns’ effectiveness
• Act as the brand guardian for the business, ensuring consistency of brand look and feel, tone of voice and messaging across all touch points
• Provide key support to sales team to maximize profitability and sales for the organisation in Ireland
• Maintain the ratio split of the business’ branded products versus private label
• Maintain recognition as a proactive, well-informed supplier who provides a value-added service at store and head office level for all customers
• Build on and improve existing relationships with all multiples at buyer/marketing and store level (North and South)
• Improve the perceived value and quality of the brand among retailers, shoppers and consumers to ensure that the brand is recognized as the number one brand in its category in Ireland across all factors that influence purchase decision
• Improve the presence of branded products at store level via marketing, promotions, display etc.
• Bring relevant innovation to the category via product, marketing, price, display, NPD, promotion, packaging

Key day to day responsibilities of the role include:

• Develop proactive annual and quarterly performance reviews and plans/proposals for all multiple customers
• Respond to all queries in an efficient and timely manner
• Develop and build strong relationships with buyers, store managers and relevant marketing contacts
• Keep a detailed record of all store correspondence, issues, promotions, price/pack changes etc
• Keep abreast of all relevant retail and industry changes
• Initiate and manage the roll-out of any new product/display development projects
• Initiate and manage all in-store promotional activity in conjunction with the relevant trading manager/marketing point of contact
• Assist in guarding the brand so that at all times all communication and promotion activity is in keeping with the brand’s character, and intellectual property rights
• Work with marketing colleagues across Europe/North America, and the designated agencies, in the development and maintenance of a global brand identity
• Liaise cross functionally and across regions in the development of category management led projects
• Initiate and manage all product/store trials
• Assist in initiating and managing wholesaler promotions, when required
• Liaise with the appropriate advertising, promotional and research agencies in the planning and development of a robust marketing plan for the brand in Ireland
• Review and research opportunities available for the brand
• Plan and implement the annual brand research analyzing and publicizing results while taking action, where necessary
• Coordinate sponsorships and sponsorship opportunities throughout the country at all levels
• Continually monitor and grow the performance of the brand’s digital marketing and social media activity, and take appropriate action where required to maximize engagement
• Control of marketing budget to ensure it is managed and utilized in the best interests of the company. Ensure invoices relevant to this budget are approved and paid within the required time
• Carry out any other such tasks as you may be asked to fulfill by senior management from time to time

Overall, core areas of responsibility for the role will cover:

• brand strategy
• advertising
• product management
• budgeting and procurement
• corporate social responsibility
• sponsorship
• online marketing
• social media
• internal engagement
• event management
• public relations

To be considered for this role, you must have previous experience in a marketing manager role, within retail / FMCG or a comparable fast paced industry.

Contact Eimear Walsh at ewalsh@alternatives.ie for a confidential discussion.