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Head of Group Marketing & Public Relations

Head of Group Marketing & Public Relations

  • Location


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  • Contact:

    Lauren Fahy

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  • Published:

    almost 3 years ago

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  • Liquid error: internal

Head of Group Marketing

A leading Dublin city centre-based organisation is seeking a Head of Group Marketing & PR to join their team with responsibility for leading the delivery of integrated and client-focused brand, marketing, customer experience and public relations propositions and plans in support of new business, revenue, retention and brand goals across the business.

Your core responsibilities will include:

  • Strategy and Planning Delivery – annual marketing plans and budgets approved and resourced
  • Marketing and Sales Activation – agreed campaigns and activities executed through-the-line, on time and on budget to drive new business growth – reviewed, measured against and optimised monthly
  • Retention – effective, efficient and consistent delivery of client communications across all Davy client groups resulting in a meaningful impact on client experience, satisfaction and retention
  • Culture and Brand Delivery – embedding of visual identity and tone of voice guidelines and ensuring that the brand purpose, positioning and values are reflected across all customer touchpoints and within the organisation
  • Public Relations, Corporate Comms and Social Media – group wide public relations and social media strategy that is aligned to overall strategy, reinforces thier positioning, strengthens their corporate reputation and supports integrated marketing and brand/sponsorship programmes
  • Marketing Operations – efficiencies, productivity and cost structure of agency relationships
  • People Performance – ensure the marketing and public relations team is motivated and achieving their full potential

To be successful in this role, you must have the following experience:

  • A solid understanding of the interplay between culture and brand combined with a client-first approach
  • Through-the-line marketing communications, campaign planning and management experience
  • Experience of developing and implementing marketing plans that have delivered tangible commercial results in a service-based sector
  • Project management, influencing, networking and stakeholder management skills, for collaboration with colleagues across departments
  • Ability to grasp technical nuances and to communicate complex content in a clear and concise manner is crucial
  • Experience of managing and mentoring teams, along with experience of managing matrix relationships in a large organisation
  • Pro-active self-starter who is organised, with the ability to work independently and as part of a team. The candidate will need to be confident in decision making to manage the diverse requests that may appear at short notice and require prompt decisions

Contact Lauren Fahy on or 085 161 2262 for a confidential discussion.
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