Are you interested in joining an iconic and globally recognised Irish brand? Our client is seeking an experienced digital marketing manager for an initial 4 month contract. The focus for this role will be to advance the organisation’s digital marketing presence to effectively deliver on the strategic priority of building a focused differentiated positioning, driving awareness and to build and maintain the corporate value the brand.

Key Responsibilities;

• Develop and lead the execution of the Web CMS implementation and migration strategic plan for the organisation
• Lead the development and establishment of an efficient and effective Digital Asset Management system for the organisation
• Assist the brand marketing team to develop digital marketing plans that integrate technologies such as online advertising, social media and email marketing, CRM, Search Engine Optimisation and web data analytics for full evaluation
• Develop best practice reporting methodology for digital marketing technology performance and assist in the evaluation of all digital marketing campaigns, assessed against campaign goals and KPIs.
• Review technologies and explore new digital marketing technology developments to find ways to more effectively deliver the communication and business objectives of the organisation through the full marketing mix.
• Manage external agency relationships relative to digital marketing including their performance management.

To be considered for this position you will have 6 to 8 years’ experience in a similar position and you will ideally have experience in the food or sustainability sectors.

Next steps…
For a confidential discussion, please contact Ruth Meade, Senior Talent Manager - Marketing & Digital| jfahey@alternatives.ie | www.alternatives.ie

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