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Digital Analyst

Digital Analyst

  • Location


  • Sector:


  • Salary:

    Digital Analyst for Ireland's leading total communications provider

  • Contact:

    Lindsay Sheedy

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 7 years ago

  • Expiry date:


Ireland's leading total communications provider offering our customers a variety of solutions across mobile and fixed platforms. My client is part of the world's largest mobile community with a presence across all five continents. With a progressive digital company who invest in people, training and development, there are fantastic perks with this role from gym membership, heath insurance , flexibility to work from home, snacks, and subsidised canteen. 

The role: 

The successful candidate will play a key role in the digital team and will be responsible for optimising and personalising the end to end customer journey from acquisition through to care.


Key Accountabilities:

  • Driving improvements in our acquisition strategy from click to life-time-value through data driven improvements and multivariate testing.

  • Helping to implement a culture of continuous testing and data driven improvement in the team.

  • Creation of analytics tags with working experience with tag management solutions (Tealium, Adobe DTM, Google Tag manager)

  • WebSite Analytics – Complete analysis on current state for defined site sections to identify opportunities for improvement and create general success metrics based upon the defined business objectives.

  • Creation of automated dashboards to measure KPIs and help the team perform data validation.

  • Assisting management with Analytics platform and ensure tracking and reporting is functioning optimally.


The successful person will ideally have some or all of the following Skills & Attributes:


You're truly talented-recognized among your peers as the best. Your ability to get to the why from data inspires and impresses your peers.

You're an innovator by nature.  You "think" AND "do". You're smart, confident, highly competent-and mature enough not to have an ego. You're a skilled communicator who believes that the best way to test an insight is in the marketplace, and you think of data and testing as allies in creating the best possible user experience.

You have an innate ability to define problems, collect data, establish facts, draw valid conclusions and propose actionable recommendations and to perform ad-hoc analysis as needed to support your hypotheses.


  • Ability to effectively present information and respond to questions from groups of managers, internal stakeholder

  • Highly proficient in MS Excel

  • Extensive experience with analytics platforms (Adobe Analytics a plus)

  • Familiarity with HTML, JavaScript, and basic computer programming

  • Experience with online testing platforms such as Adobe Target

  • Experience creating and maintaining operational/Marketing data quality monitoring processes

  • Diagnose and troubleshoot web analytics platform configuration issues. Understand all aspects of analytics implementation (tags, sCode, plug-ins, and server call types, cookies, link tracking, JavaScript, HTML & packet sniffing.

  • 3 years of extensive analytical work experience, working with data to identify trends and make recommendations in a consumer insights/research function.

  • Proven ability to work cooperatively and proactively with staff inside and outside the department.

  • Proven track record in high productivity and meeting deadlines.

  • Demonstrated excellence in written and verbal communication.

The Business Behaviours are key to everyone’s success: 

Customer Obsessed - We are passionate about exceeding customer expectations

  • Work relentlessly to really understand the customer

  • Look at decisions through the customer’s eyes 

  • Take personal accountability for the customer experience

Innovation Hungry - We create and deliver new products, services and ways of working that delight our customers

  • Take risks and push what is possible 

  • Look for improvement all the time 

  • Do things in better ways

Ambitious & Competitive - We bring energy and passion to our work and always aim to beat the competition

  • Deliver best in class 

  • Review our own performance and then improve it 

  • Be lean and cost effective every time

One Company, Local Roots – We work across Vodafone to achieve the best outcome for customers, employees and shareholders

  • Value our differences and act inclusively 

  • Make the best decision for Vodafone, not just for one part of the business 

  • Communicate and use best practice

Speed - We drive speed to market. We relentlessly prioritise and pursue the outcomes that matter to our business

  • Make RAPID business decisions 

  • Deliver with urgency 

  • Analyse fast, execute faster

Simplicity – We make things simple for our customers, partners and colleagues

  • Focus effort and stop ineffective activity 

  • Communicate in a way that is easy to understand 

  • Challenge complexity and provide simpler solutions

Trust - We are reliable and transparent to deal with. We deliver for others and trust others to do likewise

  • Do what you say you will do 

  • Trust others to deliver 

  • Support decisions once made, regardless of personal view 

If this sounds like the opportunity for you then contact or 01-6909719

Alternatives Group is an award winning, dynamic talent resourcing business with 3 key divisions:

·         Alternatives Resourcing: No. 1 in the market for marketing, digital and commercial permanent and interim recruitment

·         Alternatives Loyalty & Managed Services: On-site, performance managed loyalty, marketing and commercial solutions

·         Alternatives Elect: Global executive search service

Our flexible and dynamic business models ensure that we can provide right sized, talent appropriate solutions for our clients, who are typically medium to large Irish and global businesses with Irish hubs.