Are you a campaign planner interested in joining one of Irelands leading utilities organisations? Our client is seeking an energetic and forward thinking professional who has experience both managing BTL campaigns and also working closely with a call-centre to deliver the correct messaging to customers.
 
Key responsibilities:

• Working with the Customer Value Management team to define and develop the overall customer base strategy.
• Work hand in hand with the CVM team on campaign planning, insights and execution.
• Working together with the Customer Communications Manager and Below-the-Line agencies to pull through creative based on brand guidelines and tone of voice.
• Partner with in-house/outsourced  sales teams to execute successful campaigns and obtain feedback on loyalty and retention campaigns, gather new ideas and address any operational issues. 
• Identify opportunities for process improvement in terms of increasing quality, efficiency and/or value in collaboration with key stakeholders in the sales and marketing team.
• Manage a suite of customer value reports and dashboards to support the definition of strategy and planning.
• Proactively gather and analyse data to identify work processes, patterns and trends.
• Conduct post-implementation analysis and seek further opportunities for improvement. 
• Report and present on customer and campaign activity KPI’s on a monthly basis. • 

 
To be considered for this opportunity you must have previous experience within a call centre, or managing the call centre and have approximately 3 years marketing experience.
 
Next steps… 

For a confidential discussion, please contact Ruth Meade, Senior Talent Manager - Marketing & Digital| rmeade@alternatives.ie | www.alternatives.ie 

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