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Brand Activation Manager - FMCG

Brand Activation Manager - FMCG

  • Sector:

  • Contact:

    Leanne Bradley

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    over 6 years ago

  • Expiry date:


My Dublin North side based client is seeking a Brand Activation Executive with a Marketing Degree and a minimum of two years trade marketing/foodservice/FMCG marketing experience. You will be responsible for developing foodservice channel-specific activation solutions in line with current customer and brand strategies.

Key accountabilities of this role:

  • Marketing Initiatives
  • Branding
  • Plan Execution
  • Brand Compliance
  • Market and Brand Performance Analysis
  • Promotions and Signage
  • Trade Event Planning & Organisation
  • Budget 

KPI’s for the role

  • Brand & Unbranded Sales Growth
  • Number of branded, rebranded, & refreshed outlets in foodservice
  • Initiative/Promotion Effectiveness
  • Brand Compliance level
  • Budget Control
  • Key Relationship Management
  • Feedback from Manager, Arena Teams, & Global Marketing Team


  • Ability to be effective and influence within the team
  • Manages Project Execution & Follow Up
  • Drives for Successful Performance
  • Achieves Greater Results
  • Builds Collaborative Working Relationships
  • Team player



  • Customer-focused, creative problem solver
  • Ability to "make things happen"
  • Ability to work well in a fast-paced, team environment
  • Excellent communication skills to inspire, influence and motivate others
  • Energetic and Enthusiastic
  • Team Player
  • Desire and Passion to create a winning indigenous brand

Alternatives, the art of talent solutions, passionate about people passionate about performance

If this sounds like a role you may be interested in, please contact Jamie Davis on or call 01- 6618889