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Brand Activation Manager - FMCG
- Posted 19 January 2016
 - Reference4714
 
Job description
My Dublin North side based client is seeking a Brand Activation Executive with a Marketing Degree and a minimum of two years trade marketing/foodservice/FMCG marketing experience. You will be responsible for developing foodservice channel-specific activation solutions in line with current customer and brand strategies.
Key accountabilities of this role:
- Marketing Initiatives
 - Branding
 - Plan Execution
 - Brand Compliance
 - Market and Brand Performance Analysis
 - Promotions and Signage
 - Trade Event Planning & Organisation
 - Budget
 
KPI’s for the role
- Brand & Unbranded Sales Growth
 - Number of branded, rebranded, & refreshed outlets in foodservice
 - Initiative/Promotion Effectiveness
 - Brand Compliance level
 - Budget Control
 - Key Relationship Management
 - Feedback from Manager, Arena Teams, & Global Marketing Team
 
CORE SKILLS:
- Ability to be effective and influence within the team
 
- Manages Project Execution & Follow Up
 - Drives for Successful Performance
 - Achieves Greater Results
 - Builds Collaborative Working Relationships
 - Team player
 
PERSONAL CHARACTERISTICS:
- Customer-focused, creative problem solver
 - Ability to "make things happen"
 - Ability to work well in a fast-paced, team environment
 - Excellent communication skills to inspire, influence and motivate others
 - Energetic and Enthusiastic
 - Team Player
 - Desire and Passion to create a winning indigenous brand
 
Alternatives, the art of talent solutions, passionate about people passionate about performance
If this sounds like a role you may be interested in, please contact Jamie Davis on jdavis@alternatives.ie or call 01- 6618889