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Shopper Marketing Manager

Shopper Marketing Manager

  • Location

    Sandyford, Ireland

  • Sector:


  • Job type:


  • Salary:

    €70,000 - €75,000

  • Contact:

    Lauren Fahy

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    almost 5 years ago

  • Expiry date:


  • Liquid error: internal

Shopper Marketing Manager

A household FMCG business is seeking a shopper marketing manager to join their team on a permanent basis. Reporting into the head of marketing with one direct report, your core responsibilities will include:

  • Developing channel activity calendars with clear deliverables
  • Continually working to optimise ROI for all campaigns
  • Working to develop strong relationships with customers in order to understanding their strategy, marketing goals and activity calendars.
  • Identifying opportunities for category growth and customer events
  • Driving the digital retail strategy by working with cross-functional colleagues as well as retailers to pinpoint opportunities
  • Continually keep abreast of shopper insights, particularly those in the digital space through continually market and competitor research; keen abreast of market trends and new technologies
  • Define and drive the promotional strategy underpinned by insights from shopper data sources
  • Budget management and direct report management

Your profile…

  • Experienced FMCG marketer with strong commercial skills
  • Proven ability to manage shopper marketing activity and drive innovative thinking in this space
  • Ability to liaise with and influence stakeholders to a senior level

Next steps…

For a confidential discussion, please contact Lauren Fahy, Head of Talent Solutions on 0851612262 or

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