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Senior Digital Marketing Executive
Job description
Alternatives is delighted to be working with a rapidly expanding Irish Technology provider to find a Senior Digital Marketing Executive. This is an exciting opportunity to work for a young dynamic tech company with team members across the world.
This is a permanent, hybrid position based in Park West Business Park with a competitive salary and great benefits.
As a Senior Digital Marketing Executive, you will be responsible for leveraging data, marketing email and content to connect our prospects and clients to the right information at the right time. You'll execute our marketing automation through lead nurturing, campaign workflow design and data between Hubspot and our website. You will leverage tools like SEMRUSH and Google Analytics to understand the performance of our website and take actions to improve its SEO ranking and authority. You will work closely with Digital Marketing Manager and Sales to develop prospect and client journeys.
In this role you’ll get to:
• Onboard, engage and monetize audiences via email, landing pages, webinars, online tools, lead
forensics
• Work with Content Marketing to design, build and measure automated email nurture journeys
• Segment, analyse and engage the database with marketing campaigns
• Identify content and channels to re-engage disengaged audiences
• Work with the digital marketing manager to increase conversion from demos via email journeys, landing pages, and blogs
• Find opportunities for optimisation and automation across current campaigns
• Create structure around, execute, organise and communicate experiments to larger marketing and sales teams
• Create SEO improvement action plan to drive an increase in organic website traffic and conversion
• Track and measure all results of programs and be able to suggest next steps based on data-driven measurements
Key Responsibilities:
• Developing the Marketing Automation through building and designing campaign workflows
• Improve the SEO ranking, domain authority, organic website traffic and conversion rate
• End-to-end marketing lead tracking
• Defining and documenting the functional and technical requirements for executing (developing,
deploying, managing, tracking and measuring) automated campaigns
• Quantitative planning, tracking and performance measurement of marketing activities
• Reporting on and optimizing of marketing campaigns
• Executing demand generation campaigns across multiple channels including webinars, emails, content syndication, digital marketing and events if needed
Experience
• 2-4 years of B2B marketing experience
• 2+ years' experience using Hubspot or other marketing automation tool (segmentation and automation tools, forms, etc.)
• Previous success working in a scale-up organisation and/or cross-functional environment
• Using content management systems such as Word Press an advantage
• You should feel comfortable pushing back when requests are not solving for our customers and our company
• Have great project management skills, the ability to work autonomously and lead projects on their own
• Written, verbal and presentation skills to address audiences of varying seniority and relevance
This is a permanent, hybrid position based in Park West Business Park with a competitive salary and great benefits.
As a Senior Digital Marketing Executive, you will be responsible for leveraging data, marketing email and content to connect our prospects and clients to the right information at the right time. You'll execute our marketing automation through lead nurturing, campaign workflow design and data between Hubspot and our website. You will leverage tools like SEMRUSH and Google Analytics to understand the performance of our website and take actions to improve its SEO ranking and authority. You will work closely with Digital Marketing Manager and Sales to develop prospect and client journeys.
In this role you’ll get to:
• Onboard, engage and monetize audiences via email, landing pages, webinars, online tools, lead
forensics
• Work with Content Marketing to design, build and measure automated email nurture journeys
• Segment, analyse and engage the database with marketing campaigns
• Identify content and channels to re-engage disengaged audiences
• Work with the digital marketing manager to increase conversion from demos via email journeys, landing pages, and blogs
• Find opportunities for optimisation and automation across current campaigns
• Create structure around, execute, organise and communicate experiments to larger marketing and sales teams
• Create SEO improvement action plan to drive an increase in organic website traffic and conversion
• Track and measure all results of programs and be able to suggest next steps based on data-driven measurements
Key Responsibilities:
• Developing the Marketing Automation through building and designing campaign workflows
• Improve the SEO ranking, domain authority, organic website traffic and conversion rate
• End-to-end marketing lead tracking
• Defining and documenting the functional and technical requirements for executing (developing,
deploying, managing, tracking and measuring) automated campaigns
• Quantitative planning, tracking and performance measurement of marketing activities
• Reporting on and optimizing of marketing campaigns
• Executing demand generation campaigns across multiple channels including webinars, emails, content syndication, digital marketing and events if needed
Experience
• 2-4 years of B2B marketing experience
• 2+ years' experience using Hubspot or other marketing automation tool (segmentation and automation tools, forms, etc.)
• Previous success working in a scale-up organisation and/or cross-functional environment
• Using content management systems such as Word Press an advantage
• You should feel comfortable pushing back when requests are not solving for our customers and our company
• Have great project management skills, the ability to work autonomously and lead projects on their own
• Written, verbal and presentation skills to address audiences of varying seniority and relevance
