Senior Brand Manager
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Sector:
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Job type:
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Contact:
Bernie Keogh
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Salary high:
999999
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Salary low:
70000
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Job ref:
3460
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Published:
over 11 years ago
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Expiry date:
2017-09-26
Role Profile
ROLE DESCRIPTION: SENIOR BRAND MANAGER, Danone Baby Nutrition Ireland
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Context: · Danone Baby Nutrition Ireland is a marketing driven company with a portfolio of both international brand leaders and local brands. This role is for a Core category within the Danone portfolio (2 brands). Reponsible for a marketing budget of €1.7m. · Purpose of Role: · Reporting to the Marketing Director, this role is responsible for driving growth in sales and Economic Profit of their brand. · Accountable for achieving this by developing strategies for growth, based on in-depth consumer insights and championing the implementation of this strategy throughout the company. Senior Brand Managers’ key responsibilities include: · delivery against sales, profit and expenditure targets · development of brand vision and strategic direction via the 5 year strategic planning process · developing annual brand plans · development of consumer communication, above and below the line · managing international relationships within the DANONE Group · briefing, approving and coordinating marketing activity (advertising including Digital and consumer connections, promotions, sponsorships, PR, NPD) · Ability to work transversally on projects |
Key accountabilities: · Develop and implement Brand Strategy. · Determine ATL and BTL resources to fulfill planned objectives . · Liaise with internal international contacts ensuring key decision points/communications criteria are met. · Determine brand budget spend across segments to deliver an agreed strategy/objectives · Determine and implement brand/pack formats according to consumer tastes and in line with brand strategy and consumer segment strategies. · Evaluate brand performance against agreed measures/goals. · Manage brand life cycle · Line Management of 2 direct reports |
Qualifications: · Educated to degree level Skills & Experience: - 5-6 years experience in an FMCG company, managing a significant brand and a team of people - Previous experience in ATL communication essential - How to develop and set strategies - How to network effectively with all functions: - Sales - R&D (International) - Logistics - Skilled in full marketing mix – can demonstrate excellence in marketing - Marketing Operations - How to interpret and action Market Research - Strong consumer communications skills - FMCG experience “Blue Chip” - Ability to manage relationship with external agencies. - People Management experience essential |
Personal Characteristics: · Good strategic thinker · Effective influencer · Energetic and enthusiastic · Analytical/Problem Solving skills · Negotiation / Influencing skills · Strong personal impact · Clear communicator - Verbal - Written - Presentations · Strong interpersonal skills · Team player · Commercially aware · Good time manager | |