Alternatives is partnering with one of the fastest growing global technology companies in the areas of software as a service. A Marketing Operations Manager is required to join the marketing team on a full-time permanent basis.

Dublin based, this position can be worked fully remote.

What you will do:

• Identify tools and create processes that allow the marketing team to operate efficiently and effectively while delivering on the strategic goals of marketing and the company at large.

• Actively monitor, analyse and report on the health of marketing contributions to the Sales pipeline, campaign ROI, and customer acquisition.

• Conduct in-depth ROI analysis of marketing program performance, and present findings and recommendations to relevant stakeholders and leadership

• Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling

• Support demand generation initiatives through appropriate strategy, attribution models, and funnel optimizations to exceed targets

• Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates

• Segment and leverage the marketing database for greater campaign efficiency and effectiveness.

• Partner with Sales Operations to identify, design and implement solutions that drive business growth and productivity.

• Manage and develop the marketing tech stack and related systems.

What you need to do the job:

• 5+ years of experience in marketing operations or analytics role

• Strong ability to interpret data and make strategic recommendations on marketing actions the business should take to improve performance

• Power user experience with HubSpot, Salesforce, and Google Analytics

• Passion for continuous improvement and learning; you constantly think about data and how it impacts decisions

• Understanding of the marketing funnel and sales pipeline motions

• Ability to communicate effectively with your peers and stakeholders

Excellent remuneration package available with option to work fully remote.