Marketing Operations Manager
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Location
Dublin
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Sector:
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Job type:
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Salary:
50000-70000
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Contact:
Leonie Gleeson
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Salary high:
70000
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Salary low:
50000
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Job ref:
6375
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Published:
about 2 years ago
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Expiry date:
2022-07-24
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Consultant:
ConsultantDrop
Alternatives is partnering with one of the fastest growing global technology companies in the areas of software as a service. A Marketing Operations Manager is required to join the marketing team on a full-time permanent basis.
Dublin based, this position can be worked fully remote.
What you will do:
- Identify tools and create processes that allow the marketing team to operate efficiently and effectively while delivering on the strategic goals of marketing and the company at large.
- Actively monitor, analyse and report on the health of marketing contributions to the Sales pipeline, campaign ROI, and customer acquisition.
- Conduct in-depth ROI analysis of marketing program performance, and present findings and recommendations to relevant stakeholders and leadership
- Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling
- Support demand generation initiatives through appropriate strategy, attribution models, and funnel optimizations to exceed targets
- Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
- Segment and leverage the marketing database for greater campaign efficiency and effectiveness.
- Partner with Sales Operations to identify, design and implement solutions that drive business growth and productivity.
- Manage and develop the marketing tech stack and related systems.
What you need to do the job:
- 5+ years of experience in marketing operations or analytics role
- Strong ability to interpret data and make strategic recommendations on marketing actions the business should take to improve performance
- Power user experience with HubSpot, Salesforce, and Google Analytics
- Passion for continuous improvement and learning; you constantly think about data and how it impacts decisions
- Understanding of the marketing funnel and sales pipeline motions
- Ability to communicate effectively with your peers and stakeholders
Excellent remuneration package available with option to work fully remote.