Alternatives is partnering with one of the fastest growing global technology companies in the areas of software as a service. A Marketing Operations Manager is required to join the marketing team on a full-time permanent basis.
Dublin based, this position can be worked fully remote.
What you will do:
Identify tools and create processes that allow the marketing team to operate efficiently and effectively while delivering on the strategic goals of marketing and the company at large.
Actively monitor, analyse and report on the health of marketing contributions to the Sales pipeline, campaign ROI, and customer acquisition.
Conduct in-depth ROI analysis of marketing program performance, and present findings and recommendations to relevant stakeholders and leadership
Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling
Support demand generation initiatives through appropriate strategy, attribution models, and funnel optimizations to exceed targets
Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
Segment and leverage the marketing database for greater campaign efficiency and effectiveness.
Partner with Sales Operations to identify, design and implement solutions that drive business growth and productivity.
Manage and develop the marketing tech stack and related systems.
What you need to do the job:
5+ years of experience in marketing operations or analytics role
Strong ability to interpret data and make strategic recommendations on marketing actions the business should take to improve performance
Power user experience with HubSpot, Salesforce, and Google Analytics
Passion for continuous improvement and learning; you constantly think about data and how it impacts decisions
Understanding of the marketing funnel and sales pipeline motions
Ability to communicate effectively with your peers and stakeholders
Excellent remuneration package available with option to work fully remote.