Interim Marketing Manager – B2B FMCG

A global organisation is seeking an experienced B2B FMCG marketing manager to join their organisation on an interim basis.

In this role, your core responsibilities will include:

• Driving and direct development of the business area’s growth strategy & engagement
• Gain in-depth understanding of the business, the market, customer & competitive landscape and provide insight on potential new growth opportunities, threats, acquisition targets, product innovation and market expansion.
• Work with the team lead to tailor the business area’s proposition for the market
• Development and implementation of GTM plans and execution of priority push and pull initiatives within the business.
• Work with the country / channel marketing teams to understand the local market differences factoring these into the strategic growth plans, proposition and activation plans.
• Work with the Regional marketing and Commercial sales team to build marketing-to-marketing relationships with key customers, allowing for a deeper understanding of our customers business and the ability to advise on customer engagements.
• Use the Market Insight Presentation process – direct delivery of high quality, trend and insight driven customer centric presentations and events to include trends presentations, technology presentations, etc.
• Budget management and management of key performance metrics against business objectives and strategies.

To be considered for this role, you must have 5-10 years’ experience within a food business in a B2B capacity. As this is a contract position, you must have proven experience managing and running project efficiently with an engaging and ‘can-do attitude’. Demonstrated ability to think strategically and act tactically is essential.

Contact Lauren Fahy on 0851612262 or  lfahy@alternatives.ie for a confidential discussion.

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