Global Brand Manager required for leading Global beverage brand. Reporting into the Brand Director this role will take responsibility for the Irish, UK and US markets for this leading brand.

The successful candidate will have a minimum of 5 years’ experience ideally from within the FMCG sector working with another leading brand at a global level.

Day to day duties include

• Engage key stakeholders across global marketing functions to ensure early inputs, alignment, and engagement in development of effective global brand plans and global marketing programmes
• Work on specific tasks, incorporating feedback from local market teams where available, to drive the development of distinctive global brand assets, toolkits, guidelines that enable the markets to execute brilliantly
• Support the development and management of the brand pricing guidelines, A&P planning and allocation
• Develop and deliver brand growth drivers, in line with Global Brand Plan and in collaboration with Global Shopper Marketing and Global Insights & Analytics teams, to support consumer commitment, long-term equity growth and medium-term P&L performance
• Develop shopper toolkits and activation materials, in collaboration with Global Shopper Marketing team and creative/shopper agencies, in line with brand growth drivers and learnings from post measurement evaluations and work with local markets to adapt and deploy
• Monitor and evaluate competitive activity, in collaboration with Global Insights & Analytics teams, making key recommendations that keep the brand on its planned value growth trajectory
• Support local marketing teams in translating global brand plans into compelling, differentiated local brand plans that are executable and relevant to the local market and consistent with global guidelines
• Work on specific tasks related to media planning, media assets and brief development with creative agencies, data suppliers, events management, and other relevant parties to develop effective materials

Requirements

• 5 years’ plus working in brand management, ideally in a global or multijurisdictional environment
• FMCG / B2C experience
• Strong communication, presentation skills, both written / verbal
• Enjoys working in a fast paced, customer centric environment

For more information on this role please contact Eimear Walsh at ewalsh@alternatives.ie