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Digital Marketing Specialist

Digital Marketing Specialist

  • Location

    Ireland

  • Sector:

    Digital

  • Job type:

    Permanent

  • Salary:

    €40,000-€50,000

  • Contact:

    Oran Carolan

  • Salary high:

    50000

  • Salary low:

    40000

  • Job ref:

    5466

  • Published:

    10 months ago

  • Expiry date:

    2017-12-20

Digital Marketing Specialist

This is a fantastic opportunity to join one of the leading financial services providers in Ireland as a Digital Marketing Specialist.

 

Key Responsibilities

 

  • Oversee the rollout of campaigns across search and display campaigns
  • Manage day-to-day campaign optimisation in conjunction with media agency to ensure campaign targets are met
  • Perform Keyword Research to optimise existing content and uncover new opportunities
  • Provide recommendations in conjunction with media agency and help execute strategies for content development in line with SEO targets
  • Ensure that commercial targets across SEO, Display and PPC are in place to review success of campaign/ progress over time
  • Plan and work with external agencies to execute digital marketing campaigns based on specific customer segmentation via display and search campaigns
  • Track and act on campaign results to continual optimise and improve on existing results
  • Keep pace with SEO, PPC, display and digital marketing trends and developments

 

Key Skills

 

  • 3+ years’ experience in digital marketing campaign optimisation
  • Proven track record in delivering successful performance search and display campaigns
  • Experience in search engine optimisation
  • Previous experience in content and creative briefing
  • Deep experience in search advertising platforms, AdWords, Google Search Console and Google Analytics platforms
  • Experience in dealing with external agencies

 

For a confidential discussion, please contact Oran Carolan, Talent Manager on 086 4058039 or ocarolan@alternatives.ie

Alternatives Group

The Art of Talent Solutions, Passionate about people | Passionate about performance