Digital Marketing Specialist

This is a fantastic opportunity to join one of the leading financial services providers in Ireland as a Digital Marketing Specialist.

Key Responsibilities

• Oversee the rollout of campaigns across search and display campaigns
• Manage day-to-day campaign optimisation in conjunction with media agency to ensure campaign targets are met
• Perform Keyword Research to optimise existing content and uncover new opportunities
• Provide recommendations in conjunction with media agency and help execute strategies for content development in line with SEO targets
• Ensure that commercial targets across SEO, Display and PPC are in place to review success of campaign/ progress over time
• Plan and work with external agencies to execute digital marketing campaigns based on specific customer segmentation via display and search campaigns
• Track and act on campaign results to continual optimise and improve on existing results
• Keep pace with SEO, PPC, display and digital marketing trends and developments

Key Skills

• 3+ years’ experience in digital marketing campaign optimisation
• Proven track record in delivering successful performance search and display campaigns
• Experience in search engine optimisation
• Previous experience in content and creative briefing
• Deep experience in search advertising platforms, AdWords, Google Search Console and Google Analytics platforms
• Experience in dealing with external agencies

For a confidential discussion, please contact Oran Carolan, Talent Manager on 086 4058039 or ocarolan@alternatives.ie

Alternatives Group

The Art of Talent Solutions, Passionate about people | Passionate about performance