Digital Marketing Specialist

Posted 26 January 2016
Reference4726

Job description

Our client is one of Europe's fastest growing FMCG companies.  Their business, which is divided into three strategic business units, is seeking a Digital Marketing Strategist to join their young, professional and dynamic business.

The main responsibilities will be:

  • Use digital platforms to increase company's brand awareness.
  • Develop and implement a digital marketing strategy to help achieve the company’s goals and support the brand and sales teams.
  • Develop and update websites and related e-marketing tools.
  • Analyse the on e-marketing performance and optimise accordingly to inform future campaigns.
  • Utilise various analytics tools to acquire insights to inform marketing strategies.
  • Further develop social media platforms, and co-ordinate across the company.
  • Monitor competitor online activities.
  • Implement market research activities.
  • Report insights to marketing team with a view to developing opportunities.
  • Consistent execution of brand tone of voice across multiple platforms.
  • Ensure compelling content to drive engagement.
  • Ensure optimal SEO standards
  • Identify and connect with Key influencers in the market place.
  • Provide a level of digital training to all relevant staff appropriate for their daily routines and responsibilities in their interaction with digital platforms.

Required experience:

  • 2-3 years B2B and B2C experience in online digital marketing, preferably FMCG.
  • Excellent knowledge of social media tools.
  • Excellent knowledge of SEO and PPC.
  • Good understanding of e-marketing, email and mobile tools.
  • Ability to utilise analytics and leverage insights
  • High levels of written and verbal literacy, accuracy & numerical skills required.
  • A high level of ability to perform within a multi-discipline team and proven ability to lead in the execution of the Company’s digital business strategy