A large corporate in in Dublin city centre is seeking a senior base manager to develop plans which will move the business into a customer centric communications approach.

Your key responsibilities will include:

• Working with cross-functional teams to understand the customer base, how they interact with the business and what are their needs
• Deliver campaigns via various channels based on understanding of the customer which drive ROI
• Ensure the CVM strategy is aligned to the overall customer, product and marketing strategy
• Apply customer intelligence and segmentation strategies to the customer base; work with cross-functional colleagues to determine actions for both inbound and outbound customer communications
• Continually review, assess and plan on-going communications

To be considered for this position, you must have experience working in a high-volume CRM function where your role was responsible for base management. Experience working in a highly regulated environment is essential.

Contact Lauren Fahy on lfahy@alternatives.ie or +353 85 1612262

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