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Customer Marketing Manager

Customer Marketing Manager

  • Location

    Clonee, Ireland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    45,000 - 55,000

  • Contact:

    Eimear Walsh

  • Job ref:

    6331

  • Expiry date:

    2022-11-08

  • Consultant:

    #

Customer Marketing Manger required for leading FMCG distributor based in Dublin 15. Joining a newly formed Marketing team, reporting into the Strategic Development Manager for this privately owned firm, the successful applicant will take responsibility for a range of Retail and Wholesale Marketing duties. You will work closely with the Senior Sales Team and enjoy preparing and presenting Trade Marketing proposals.

 

This is a newly created role and will offer the successful candidate an excellent opportunity to gain extensive insight FMCG brand marketing.

 

Day to day duties include

 

  • Development and execution of customer marketing plans, for portfolio of agency brands, in line with annual brand and commercial objectives.
  • Be the ‘go-to’ person in the business who manages and tracks all aspect of brand performance (sku distribution/performance by customer, sales vs budget, spend vs sales, distribution and promotion tracking, ROI on activations, etc.)
  • Manage brand principal relationships – strategic alignment, brand assets and tools, performance review reporting, NPD funnel.
  • Work closely with commercial team to plan, coordinate and evaluate trade marketing activations, across key customers and channels of trade.
  • Support sales team on an on-going basis, by developing comprehensive sales decks, including brand and category insights, and trade marketing proposals for presentation at key retailer meetings for range reviews and brand updates. 
  • Support and educate field sales team with a toolkit of materials to facilitate sell-in, trade and visibility activations; to effectively prioritise and drive strategic brand and commercial objectives.
  • Development and sourcing of brand support materials as required, management of agency relationships for same (design, print etc).

 

 

Requirements

 

  • 5 years previous FMCG sales and marketing experience
  • Understanding and appreciation for retail brand management
  • Prior experience in working with or as part of a field sales unit
  • Strong presentation and communication skills

 

Rewards

 

  • Competitive Salary, pension, mobile and laptop
  • Flexible working – (Hybrid model 2-3 days in office 2-3 days from home)
  • Parking (office based in Dublin 15)
For more information on this role please contact Eimear Walsh ewalsh@alternatives.ie